Brand page · Clothing · Denmark
liiteGuard: 44.1K visits a month, 239 active Meta ads, Gravity score 709.
liiteGuard — liiteGuard Danmark is a Danish sportswear brand that develops innovative sports apparel in collaboration with professional athletes, focusing on comfort and performance. In September 2026 liiteguard.dk drew an estimated 44.1K visits, down 5% on the month before. It ranks #169 of 1,522 Clothing brands in Denmark and holds a 4.7 Trustpilot rating over 820 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Clothing brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
liiteGuard Danmark is a Danish sportswear brand that develops innovative sports apparel in collaboration with professional athletes, focusing on comfort and performance.
01 · Traffic
How much traffic liiteGuard gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
liiteGuard drew an estimated 44.1K visits in September 2026, down 5% on the month before and up 19% over three months.
- Worldwide#189,417of 4.5M sites · Top 5%
- In Denmark#1,047of 21.4K sites · Top 5%
- Clothing, worldwide#18,175of 459,295 brands · Top 5%
- Clothing, Denmark#169of 1,522 brands · Top 20%
44.1K
estimated visits in September
1 mo ▼ −5.0%4 mo ▲ +18.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about liiteGuard.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
liiteGuard holds 4.7 out of 5 on Trustpilot over 820 reviews, 94 of them in the last twelve months: 89% of customers give five stars and 2% one star. That volume places liiteGuard in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Activewear Store Sportwear Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What liiteGuard sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
liiteGuard sells on Shopify, 96% of its catalogue in stock. The best seller is PRO-TECH SOCK - Black, at DKK 249.00, followed by PRO-TECH SOCK - White and SHIN-TECH GRIP RUNNING SOCK - Black.
#2PRO-TECH SOCK - BlackliiteGuardDKK 249.00In stock
#3PRO-TECH SOCK - WhiteliiteGuardDKK 249.00In stock
SHIN-TECH GRIP RUNNING SOCK - BlackliiteGuardDKK 399.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places liiteGuard in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$74.77
- Currency
- DKK
04 · Ads
What liiteGuard is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
liiteGuard runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text).
Temperaturregulerende baselayerliiteGuard8 Oct 2026video
GRATIS TRÄNINGSPROGRAM FÖR HALVMARATONliiteGuard7 Oct 2026image
GRATIS TRÄNINGSPROGRAM FÖR HALVMARATONliiteGuard7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Liiteguard ApSverified
Text ad20 Oct 2026Liiteguard ApSverified
Text ad20 Oct 2026Liiteguard ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about liiteGuard.
The creators who tag @liiteguard on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @liiteguard on Instagram, led by Emil Albrechtsen (16.3K followers, 1.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmil Albrechtsen@emil.fysio.albrechtsen · 🇩🇰 DK | Fitness sport bodybuilding Creator | 16.3K | 1.5% | 4 | Tagged @liiteguard |
06 · Competitors according to Gravity
Who liiteGuard competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for liiteGuard among Clothing brands in Denmark. The closest is liiteGuard International, then liiteGuard Sverige, liiteGuard Deutchland, PeachyPassion, 2XU, Darc Sport Athletics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| liiteGuard Internationalliiteguard.com | |||||||
| liiteGuard Sverigeliiteguard.se | |||||||
| liiteGuard Deutchlandliiteguard.de | |||||||
| PeachyPassionpeachypassion.ch | |||||||
| 2XUse.2xu.com | |||||||
| Darc Sport Athleticsdarcsportathletics.com |
07 · Company
The company behind liiteGuard.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
liiteGuard is a company based in Silkeborg, Denmark, founded in 2016 according to LinkedIn, on a domain registered in February 2020. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Silkeborg
- Founded
- 2016, per LinkedIn
- Domain registered
- 7 Feb 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- liiteguard.dk · Shopify · DKK
- Catalogue
- 104 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about liiteGuard
What people ask Google about liiteGuard.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is liiteGuard legit?
According to Gravity by Benchr, liiteGuard is a brand based in Silkeborg, Denmark: its website has existed since February 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 39,194 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
liiteGuard reviews: is it worth it?
Customers rate liiteGuard 4.7 out of 5 on Trustpilot over 820 reviews, 94 of them in the last twelve months: 89% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is liiteGuard?
liiteGuard Danmark is a Danish sportswear brand that develops innovative sports apparel in collaboration with professional athletes, focusing on comfort and performance. Gravity by Benchr classifies it under Clothing, with Supports & Braces making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does liiteGuard cost?
liiteGuard's best seller, PRO-TECH SOCK - Black, sells DKK 249.00 on liiteguard.dk. 96% of the catalogue is in stock. Gravity does not track prices daily: check liiteguard.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a liiteGuard discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: liiteGuard advertises on Facebook and Instagram and on Google, where its offers often run. Check liiteguard.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy liiteGuard?
liiteGuard sells on its own website, liiteguard.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns liiteGuard?
Gravity by Benchr records a company based in Silkeborg, Denmark, founded in 2016 according to LinkedIn, on a domain registered in 2020, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is liiteGuard growing?
Yes. Gravity by Benchr estimates about 44,100 visits to liiteguard.dk in September 2026, down 5% in a month and up 19% over three months. liiteGuard ranks #169 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does liiteGuard use?
Gravity by Benchr identifies liiteguard.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does liiteGuard spend on Meta ads?
Gravity by Benchr does not publish a spend figure for liiteGuard on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, liiteGuard ranks #169 of 1,522 by estimated traffic. Its closest competitors on the same market are liiteGuard International, liiteGuard Sverige, liiteGuard Deutchland, PeachyPassion, 2XU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with liiteGuard.