Brand page · Personal Care · United States
Lilac St.: 122K visits a month, 134 active Meta ads, Gravity score 539.
Lilac St. — Lilac St. is a beauty brand that sells DIY eyelash extensions and false eyelashes for at-home use, offering natural-looking volume and natural lashes. In September 2026 lilacst.com drew an estimated 122K visits, up 6% on the month before. It ranks #659 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lilac St. is a beauty brand that sells DIY eyelash extensions and false eyelashes for at-home use, offering natural-looking volume and natural lashes.
01 · Traffic
How much traffic Lilac St. gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lilac St. drew an estimated 122K visits in September 2026, up 6% on the month before and down 12% over three months.
- Worldwide#79,554of 4.5M sites · Top 5%
- In United States#26,195of 1.2M sites · Top 5%
- Personal Care, worldwide#3,856of 215,119 brands · Top 5%
- Personal Care, United States#659of 33,626 brands · Top 5%
122K
estimated visits in September
1 mo ▲ +5.8%4 mo ▼ −11.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lilac St..
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lilac St. holds 2.6 out of 5 on Trustpilot over 5 reviews: 60% of customers give five stars and 20% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lilac St. sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lilac St. sells on Shopify, 97% of its catalogue in stock. The best seller is Originals, at US$11.00, followed by Eternal Bond and Prism.
#1OriginalsLilac St.US$11.00In stock
#2Eternal BondLilac St.US$19.00In stock
#3PrismLilac St.US$11.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lilac St. in its comparison group.
- Average rating
- 4.34 / 5
- Rated products
- 84% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$45.50
- Currency
- USD
04 · Ads
What Lilac St. is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lilac St. runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2024 (image, text, video).
Up to 54% Off Lashes That LastLilac St.6 Oct 2026image
Better-Than-Mascara FinishLilac St.6 Oct 2026video
Up to 54% Off Lashes That LastLilac St.6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Artemis Family Beginningsverified
Text ad20 Oct 2026Artemis Family Beginningsverified
Text ad20 Oct 2026Wuhan Chueyuexin Technology Co.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lilac St..
The creators who tag @lilacst on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lilacst on Instagram, led by Lindsay (27.2K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLindsay@husermomma2 · 🇺🇸 US | Food cooking nutrition Creator | 27.2K | 0.6% | 2 | Tagged @lilacst |
06 · Competitors according to Gravity
Who Lilac St. competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lilac St. among Personal Care brands in United States. The closest is VeyesBeauty, then Lashify, Lola's Lashes, Tatti Lashes, MoxieLash, WOSADO Offical Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| VeyesBeautyveyesbeauty.com | |||||||
| Lashifylashify.com | |||||||
| Lola's Lasheslolaslashes.co.uk | |||||||
| Tatti Lashestattilashes.com | |||||||
| MoxieLashmoxielash.com | |||||||
| WOSADO Offical Storewosadobeauty.com |
07 · Company
The company behind Lilac St..
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lilac St. is a company based in Seattle, United States, on a domain registered in June 2019. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Seattle
- Founded
- Data not available
- Domain registered
- 19 Jun 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lilacst.com · Shopify · USD
- Catalogue
- 100 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lilac St.
What people ask Google about Lilac St..
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lilac St. legit or a scam?
According to Gravity by Benchr, Lilac St. is a brand based in Seattle, United States: its website has existed since June 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 95,849 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Lilac St. sell?
Lilac St. is a beauty brand that sells DIY eyelash extensions and false eyelashes for at-home use, offering natural-looking volume and natural lashes. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lilac St. expensive?
Lilac St.'s best seller, Originals, sells US$11.00 on lilacst.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check lilacst.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lilac St. promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lilac St. advertises on Facebook and Instagram and on Google, where its offers often run. Check lilacst.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lilac St.?
Lilac St. sells on its own website, lilacst.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lilac St.?
Gravity by Benchr records a company based in Seattle, United States, whose domain was registered in 2019, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lilac St. doing well?
Not at the moment. Gravity by Benchr estimates about 121,600 visits to lilacst.com in September 2026, up 6% in a month and down 12% over three months. Lilac St. ranks #659 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lilac St. use?
Gravity by Benchr identifies lilacst.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lilac St.'s ad budget?
Gravity by Benchr does not publish a spend figure for Lilac St. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Lilac St. ranks #659 of 33,626 by estimated traffic. Its closest competitors on the same market are VeyesBeauty, Lashify, Lola's Lashes, Tatti Lashes, MoxieLash. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lilac St..