Brand page · Decor
L'incroyable: 135K visits a month, 19 active Meta ads.
L'incroyable — L'Incroyable is a French retail store that sells affordable home decoration and furniture products. In September 2026 lincroyable.fr drew an estimated 135K visits, down 5% on the month before. It ranks #25 of 3,315 Decor brands and holds a 2.6 Trustpilot rating over 67 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
L'Incroyable is a French retail store that sells affordable home decoration and furniture products.
01 · Traffic
How much traffic L'incroyable gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
L'incroyable drew an estimated 135K visits in September 2026, down 5% on the month before and up 23% over three months.
- Worldwide#72,935of 4.5M sites · Top 5%
- In France#2,807of 166K sites · Top 5%
- Decor, worldwide#1,259of 185,686 brands · Top 1%
- Decor, France#25of 3,315 brands · Top 1%
135K
estimated visits in September
1 mo ▼ −5.0%4 mo ▲ +23.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about L'incroyable.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
L'incroyable holds 2.6 out of 5 on Trustpilot over 67 reviews, 20 of them in the last twelve months: 22% of customers give five stars and 64% one star. That volume places L'incroyable in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Events & Entertainment
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What L'incroyable sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read L'incroyable's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places L'incroyable in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What L'incroyable is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
L'incroyable runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
Plaid sherpa imprimé léopard 'Léocadie' 130x170cm - L'IncroyableL'Incroyable6 Oct 2026image
Ouverture MondevilleL'Incroyable6 Oct 2026image
L'IncroyableL'Incroyable6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LINCROYABLE.FRverified
Text ad20 Oct 2026LEVEOUE PIERRE-MAXIME MARIEverified
Text ad20 Oct 2026LINCROYABLE.FRverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about L'incroyable.
The creators who tag @lincroyable_officiel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lincroyable_officiel on Instagram, led by Emmy 🤎 (98.4K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmmy 🤎@myyhome_emmy · 🇫🇷 FR | Decoration garden diy Creator | 98.4K | 1.0% | 3 | Tagged @lincroyable_officiel |
06 · Competitors according to Gravity
Who L'incroyable competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for L'incroyable among Decor brands. The closest is Maxi Bazar, then Collections Etc, lafoirfouille.fr, Fabrique de Styles, Paris Prix, home-you.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Maxi Bazarmaxibazar.fr | |||||||
| Collections Etccollectionsetc.com | |||||||
| lafoirfouille.frlafoirfouille.fr | |||||||
| Fabrique de Stylesfabriquedestyles.com | |||||||
| Paris Prixparis-prix.com | |||||||
| home-you.comhome-you.com |
07 · Company
The company behind L'incroyable.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
L'incroyable is an e-commerce brand, on a domain registered in October 2000. It employs about 245 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 1 Oct 2000
- Share capital
- Data not available
- Status
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- President
- Data not available
- Activity code
- Data not available
- Employees
- 245 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lincroyable.fr
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about L'incroyable
What people ask Google about L'incroyable.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is L'incroyable a legit company?
According to Gravity by Benchr, L'incroyable is a brand: its website has existed since October 2000, its Trustpilot profile is claimed by the brand, it employs 245 people on LinkedIn, it has 71,004 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
L'incroyable reviews: is it worth it?
Customers rate L'incroyable 2.6 out of 5 on Trustpilot over 67 reviews, 20 of them in the last twelve months: 22% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does L'incroyable sell?
L'Incroyable is a French retail store that sells affordable home decoration and furniture products. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Does L'incroyable have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: L'incroyable advertises on Facebook and Instagram and on Google, where its offers often run. Check lincroyable.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind L'incroyable?
Gravity by Benchr records a company, whose domain was registered in 2000, with 245 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is L'incroyable growing?
Yes. Gravity by Benchr estimates about 134,700 visits to lincroyable.fr in September 2026, down 5% in a month and up 23% over three months. L'incroyable ranks #25 of 3,315 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is L'incroyable's ad budget?
Gravity by Benchr does not publish a spend figure for L'incroyable on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands?
Among Decor brands in the Gravity by Benchr index, L'incroyable ranks #25 of 3,315 by estimated traffic. Its closest competitors on the same market are Maxi Bazar, Collections Etc, lafoirfouille.fr, Fabrique de Styles, Paris Prix. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with L'incroyable.