Brand page · Hobbies & Creative Arts · United States
Lion Brand: 1.3M visits a month, 21 active Meta ads, Gravity score 625.
Lion Brand — Lion Brand Yarn is America's oldest craft yarn company offering a wide range of yarns and thousands of free knitting and crochet patterns. In September 2026 lionbrand.com drew an estimated 1.3M visits, up 13% on the month before. It ranks #10 of 32,083 Hobbies & Creative Arts brands in United States and holds a 3.1 Trustpilot rating over 212 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Hobbies & Creative Arts brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lion Brand Yarn is America's oldest craft yarn company offering a wide range of yarns and thousands of free knitting and crochet patterns.
01 · Traffic
How much traffic Lion Brand gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lion Brand drew an estimated 1.3M visits in September 2026, up 13% on the month before and up 15% over three months.
- Worldwide#11,579of 4.5M sites · Top 1%
- In United States#3,839of 1.2M sites · Top 1%
- Hobbies & Creative Arts, worldwide#76of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#10of 32,083 brands · Top 1%
1.3M
estimated visits in September
1 mo ▲ +13.3%4 mo ▲ +15.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lion Brand.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lion Brand holds 3.1 out of 5 on Trustpilot over 212 reviews, 69 of them in the last twelve months: 33% of customers give five stars and 45% one star. That volume places Lion Brand in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Yarn Store Hobby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lion Brand sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lion Brand sells on Shopify, 98% of its catalogue in stock. The best seller is 24/7 Cotton® Mercerized Cotton Yarn, at US$4.89, followed by Hue + Me Wool Blend Yarn and Wool-Ease® Thick & Quick® Super Bulky Acrylic Blend Yarn.
#124/7 Cotton® Mercerized Cotton YarnLion BrandUS$4.89In stock
#2Hue + Me Wool Blend YarnLion BrandUS$5.59In stock
#3Wool-Ease® Thick & Quick® Super Bulky Acrylic Blend YarnLion BrandUS$7.69In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lion Brand in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 19% of the catalogue
- In stock
- 98%
- Upper price quartile
- Data not available
- Currency
- USD
04 · Ads
What Lion Brand is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lion Brand runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2024 (image, text, video).
Lion Brand YarnLion Brand Yarn8 Oct 2026image
Shop New Crochet KitsLion Brand Yarn8 Oct 2026image
Wool-free yarn for gentle skinLion Brand Yarn28 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Orchard Yarn & Thread Company Incverified
Text ad20 Oct 2026Orchard Yarn & Thread Company Incverified
Text ad20 Oct 2026Orchard Yarn & Thread Company Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lion Brand.
The creators who tag @lionbrandyarn on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lionbrandyarn on Instagram, led by Courtney Flynn (108K followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCourtney Flynn@flynnknit · 🇺🇸 US | Fashion style luxury Creator | 108K | 2.7% | 14 | Tagged @lionbrandyarn |
06 · Competitors according to Gravity
Who Lion Brand competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lion Brand among Hobbies & Creative Arts brands in United States. The closest is Yarn.com, then Hobbii, FILATI, Fischer Wolle, Les Laines Biscotte Yarns, artyarn.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Yarn.comyarn.com | |||||||
| Hobbiihobbii.pl | |||||||
| FILATIfilati.cc | |||||||
| Fischer Wollefischer-wolle.de | |||||||
| Les Laines Biscotte Yarnsleslainesbiscotte.com | |||||||
| artyarn.co.ukartyarn.co.uk |
07 · Company
The company behind Lion Brand.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lion Brand is a company based in Lyndhurst, United States, founded in 1878 according to LinkedIn, on a domain registered in March 1996. It employs about 110 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Lyndhurst
- Founded
- 1878, per LinkedIn
- Domain registered
- 9 Mar 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 110 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lionbrand.com · Shopify · USD
- Catalogue
- 409 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lion Brand
What people ask Google about Lion Brand.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lion Brand legit or a scam?
According to Gravity by Benchr, Lion Brand is a brand based in Lyndhurst, United States: its website has existed since March 1996, it sells on a Shopify store, it employs 110 people on LinkedIn, it has 573,252 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lion Brand?
Customers rate Lion Brand 3.1 out of 5 on Trustpilot over 212 reviews, 69 of them in the last twelve months: 33% give five stars, 45% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lion Brand known for?
Lion Brand Yarn is America's oldest craft yarn company offering a wide range of yarns and thousands of free knitting and crochet patterns. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lion Brand expensive?
Lion Brand's best seller, 24/7 Cotton® Mercerized Cotton Yarn, sells US$4.89 on lionbrand.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check lionbrand.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lion Brand have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lion Brand advertises on Facebook and Instagram and on Google, where its offers often run. Check lionbrand.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lion Brand?
Lion Brand sells on its own website, lionbrand.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lion Brand?
Gravity by Benchr records a company based in Lyndhurst, United States, founded in 1878 according to LinkedIn, on a domain registered in 1996, with 110 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lion Brand growing?
Yes. Gravity by Benchr estimates about 1,329,800 visits to lionbrand.com in September 2026, up 13% in a month and up 15% over three months. Lion Brand ranks #10 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lion Brand use?
Gravity by Benchr identifies lionbrand.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lion Brand's ad budget?
Gravity by Benchr does not publish a spend figure for Lion Brand on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United States?
Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, Lion Brand ranks #10 of 32,083 by estimated traffic. Its closest competitors on the same market are Yarn.com, Hobbii, FILATI, Fischer Wolle, Les Laines Biscotte Yarns. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lion Brand.