Brand page · Personal Care · United Kingdom
liquidation.store: 158K visits a month, 51 active Meta ads, Gravity score 554.
liquidation.store — Liquidation.store is an online discount store that sells excess and liquidation stock through flash sales with up to 90% off, preventing brand new products from going to landfill. In September 2026 liquidation.store drew an estimated 158K visits, down 12% on the month before. It ranks #106 of 8,226 Personal Care brands in United Kingdom and holds a 4.3 Trustpilot rating over 1,055 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Liquidation.store is an online discount store that sells excess and liquidation stock through flash sales with up to 90% off, preventing brand new products from going to landfill.
01 · Traffic
How much traffic liquidation.store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
liquidation.store drew an estimated 158K visits in September 2026, down 12% on the month before and down 30% over three months.
- Worldwide#63,675of 4.5M sites · Top 5%
- In United Kingdom#3,253of 192K sites · Top 5%
- Personal Care, worldwide#2,990of 215,119 brands · Top 5%
- Personal Care, United Kingdom#106of 8,226 brands · Top 5%
158K
estimated visits in September
1 mo ▼ −12.1%4 mo ▼ −30.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about liquidation.store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
liquidation.store holds 4.3 out of 5 on Trustpilot over 1,055 reviews, 460 of them in the last twelve months: 80% of customers give five stars and 8% one star. That volume places liquidation.store in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What liquidation.store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
liquidation.store sells on Shopify, 27% of its catalogue in stock. The best seller is Beauty Mystery Box £100+ Value | Skincare, Haircare & Cosmetics, at £29.99, followed by Household Mystery Box £100+ Value | Home Essentials Surprise and Amazon Liquidation Mystery Box £100+ Value | Reseller Stock.
#1Beauty Mystery Box £100+ Value | Skincare, Haircare & Cosmeticsliquidation.store£29.99In stock
#2Household Mystery Box £100+ Value | Home Essentials Surpriseliquidation.store£34.99In stock
#3Amazon Liquidation Mystery Box £100+ Value | Reseller Stockliquidation.store£29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places liquidation.store in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 17% of the catalogue
- In stock
- 27%
- Upper price quartile
- US$19.84
- Currency
- GBP
04 · Ads
What liquidation.store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
liquidation.store runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image).
Sculpt 01 tool, £9.99theliquidation.store30 Sept 2026image
Glass Skin Set, £54.99theliquidation.store30 Sept 2026image
5 ISAMAYA lip products, £49.95theliquidation.store30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about liquidation.store.
The creators who tag @liquidation.store_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @liquidation.store_ on Instagram, led by Steph’s Lippy Life (16.2K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSteph’s Lippy Life@stephslippylife · 🇬🇧 GB | Health medicine Creator | 16.2K | 0.2% | 1 | Tagged @liquidation.store_ |
06 · Competitors according to Gravity
Who liquidation.store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for liquidation.store among Personal Care brands in United Kingdom. The closest is GRP Liquidations, then 888 Lots, Jobalots, BidFTA Online Auctions, BuggyBusters, Unclaimed Baggage.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GRP Liquidationsgrpliquidations.com | |||||||
| 888 Lots888lots.com | |||||||
| Jobalotsjobalots.com | |||||||
| BidFTA Online Auctionsbidfta.com | |||||||
| BuggyBustersbuggybusters.com | |||||||
| Unclaimed Baggageunclaimedbaggage.com |
07 · Company
The company behind liquidation.store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
liquidation.store is a company based in London, United Kingdom, on a domain registered in April 2022. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 21 Apr 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- liquidation.store · Shopify · GBP
- Catalogue
- 118 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about liquidation.store
What people ask Google about liquidation.store.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is liquidation.store legit?
According to Gravity by Benchr, liquidation.store is a brand based in London, United Kingdom: its website has existed since April 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 18,578 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about liquidation.store?
Customers rate liquidation.store 4.3 out of 5 on Trustpilot over 1,055 reviews, 460 of them in the last twelve months: 80% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is liquidation.store known for?
Liquidation.store is an online discount store that sells excess and liquidation stock through flash sales with up to 90% off, preventing brand new products from going to landfill. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is liquidation.store expensive?
liquidation.store's best seller, Beauty Mystery Box £100+ Value | Skincare, Haircare & Cosmetics, sells £29.99 on liquidation.store. 27% of the catalogue is in stock. Gravity does not track prices daily: check liquidation.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a liquidation.store discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: liquidation.store advertises on Facebook and Instagram and on Google, where its offers often run. Check liquidation.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy liquidation.store?
liquidation.store sells on its own website, liquidation.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind liquidation.store?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2022, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is liquidation.store growing?
Not at the moment. Gravity by Benchr estimates about 158,500 visits to liquidation.store in September 2026, down 12% in a month and down 30% over three months. liquidation.store ranks #106 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does liquidation.store use?
Gravity by Benchr identifies liquidation.store as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does liquidation.store spend on Meta ads?
Gravity by Benchr does not publish a spend figure for liquidation.store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, liquidation.store ranks #106 of 8,226 by estimated traffic. Its closest competitors on the same market are GRP Liquidations, 888 Lots, Jobalots, BidFTA Online Auctions, BuggyBusters. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with liquidation.store.