Brand page · Health Care · United States
Lofta: 323K visits a month, 24 active Meta ads, Gravity score 530.
Lofta — Lofta is a company that specializes in sleep apnea testing and treatment products, offering CPAP machines, masks, supplies, and equipment, along with home sleep testing services and personal sleep coaching. In September 2026 lofta.com drew an estimated 323K visits, down 37% on the month before. It ranks #119 of 12,108 Health Care brands in United States and holds a 2.3 Trustpilot rating over 36 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lofta is a company that specializes in sleep apnea testing and treatment products, offering CPAP machines, masks, supplies, and equipment, along with home sleep testing services and personal sleep coaching.
01 · Traffic
How much traffic Lofta gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lofta drew an estimated 323K visits in September 2026, down 37% on the month before and down 17% over three months.
- Worldwide#35,392of 4.5M sites · Top 1%
- In United States#11,503of 1.2M sites · Top 1%
- Health Care, worldwide#655of 105,715 brands · Top 1%
- Health Care, United States#119of 12,108 brands · Top 1%
323K
estimated visits in September
1 mo ▼ −36.6%4 mo ▼ −16.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lofta.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lofta holds 2.3 out of 5 on Trustpilot over 36 reviews, 13 of them in the last twelve months: 31% of customers give five stars and 64% one star. That volume places Lofta in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Medical Equipment Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lofta sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lofta sells on Shopify, 92% of its catalogue in stock. The best seller is Home Sleep Apnea Test by Lofta, at US$189.00, followed by ResMed AirFit™ P10 Nasal Pillow CPAP Mask - Complete System and ResMed AirSense 11 AutoSet CPAP Machine.
#1Home Sleep Apnea Test by LoftaLoftaUS$189.00In stock
#2ResMed AirFit™ P10 Nasal Pillow CPAP Mask - Complete SystemLoftaUS$105.00In stock
#3ResMed AirSense 11 AutoSet CPAP MachineLoftaUS$1,004.00–US$1,044.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lofta in its comparison group.
- Average rating
- 4.30 / 5
- Rated products
- 45% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$119.00
- Currency
- USD
04 · Ads
What Lofta is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lofta runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text).
Find Your Fit for Better SleepLofta6 Oct 2026image
Find Your Fit for Better SleepLofta6 Oct 2026image
Find Your Fit for Better SleepLofta6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Loftaverified
Text ad20 Oct 2026Loftaverified
Text ad20 Oct 2026Loftaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lofta.
The creators who tag @loftasleep on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @loftasleep on Instagram, led by Allermi (40.5K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAllermi@getallermi · 🇺🇸 US | Health medicine Creator | 40.5K | 0.5% | 1 | Tagged @loftasleep |
06 · Competitors according to Gravity
Who Lofta competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lofta among Health Care brands in United States. The closest is Sleeplay, then Air Voel, Sleep Doctor, cpap.com, Easy Breathe, RespShop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sleeplaysleeplay.com | |||||||
| Air Voelairvoel.ca | |||||||
| Sleep Doctorsleepdoctor.com | |||||||
| cpap.comcpap.com | |||||||
| Easy Breatheeasybreathe.com | |||||||
| RespShoprespshop.com |
07 · Company
The company behind Lofta.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lofta is a company based in San Diego, United States, founded in 2016 according to LinkedIn, on a domain registered in October 1999. It employs about 31 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Diego
- Founded
- 2016, per LinkedIn
- Domain registered
- 27 Oct 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 31 on LinkedIn · 11-50
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lofta.com · Shopify · USD
- Catalogue
- 126 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lofta
What people ask Google about Lofta.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lofta a legit company?
According to Gravity by Benchr, Lofta is a brand based in San Diego, United States: its website has existed since October 1999, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 11,037 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lofta?
Customers rate Lofta 2.3 out of 5 on Trustpilot over 36 reviews, 13 of them in the last twelve months: 31% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lofta?
Lofta is a company that specializes in sleep apnea testing and treatment products, offering CPAP machines, masks, supplies, and equipment, along with home sleep testing services and personal sleep coaching. Gravity by Benchr classifies it under Health Care, with Respiratory Care making up 8% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Lofta prices: how much is it?
Lofta's best seller, Home Sleep Apnea Test by Lofta, sells US$189.00 on lofta.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check lofta.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lofta promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lofta advertises on Facebook and Instagram and on Google, where its offers often run. Check lofta.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lofta?
Lofta sells on its own website, lofta.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lofta?
Gravity by Benchr records a company based in San Diego, United States, founded in 2016 according to LinkedIn, on a domain registered in 1999, with 31 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lofta doing well?
Not at the moment. Gravity by Benchr estimates about 322,800 visits to lofta.com in September 2026, down 37% in a month and down 17% over three months. Lofta ranks #119 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lofta use?
Gravity by Benchr identifies lofta.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lofta's ad budget?
Gravity by Benchr does not publish a spend figure for Lofta on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Lofta ranks #119 of 12,108 by estimated traffic. Its closest competitors on the same market are Sleeplay, Air Voel, Sleep Doctor, cpap.com, Easy Breathe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lofta.