Brand page · Jewelry · United States

Long's Jewelers Top 5% worldwide Top 5% in United States Top 5% in Jewelry Top 5% in Jewelry in United States
longsjewelers.com·🇺🇸 BURLINGTON, United States· Shopify·Since 1997

Long's Jewelers: 106K visits a month, 16 active Meta ads, Gravity score 524.

Long's Jewelers — Long's Jewelers is a jewelry retailer specializing in fine jewelry, watches, diamonds, and luxury timepieces. The company offers engagement rings, wedding bands, anniversary rings, and vintage estate jewelry across multiple locations. In September 2026 longsjewelers.com drew an estimated 106K visits, down 24% on the month before. It ranks #352 of 33,382 Jewelry brands in United States.

longsjewelers.com@longsjewelers 20.4KFacebookLinkedIn 4.3KTrustpilot 3.0Meta Ad Library 16

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
106K
−24% vs. August 2026
Instagram followers
20.4K
3,654 posts · @longsjewelers
Trustpilot
3.0
7 reviews · 1 in 12 months
Meta ads
16
active · on Google since 2021
Products
43%
in stock · 263 collections
Rank in United States
#352
of 33,382 in Jewelry
LinkedIn
4.3K
followers · 116 employees
Earned media value
€654.4
per month, Instagram

Gravity score

524/ 1000 · 10 of 10 indicators rated
Brand Power549
Momentum492
Performance532

Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Long's Jewelers is a jewelry retailer specializing in fine jewelry, watches, diamonds, and luxury timepieces. The company offers engagement rings, wedding bands, anniversary rings, and vintage estate jewelry across multiple locations.

01 · Traffic

How much traffic Long's Jewelers gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Long's Jewelers drew an estimated 106K visits in September 2026, down 24% on the month before and down 24% over three months.

  • Worldwide#89,599of 4.5M sites · Top 5%
  • In United States#29,373of 1.2M sites · Top 5%
  • Jewelry, worldwide#1,918of 132,285 brands · Top 5%
  • Jewelry, United States#352of 33,382 brands · Top 5%
Monthly visitssource Sept 2026

106K

estimated visits in September

1 mo ▼ −24.3%4 mo ▼ −24.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Long's Jewelers.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Long's Jewelers holds 3.0 out of 5 on Trustpilot over 7 reviews, 1 of them in the last twelve months: 71% of customers give five stars and 29% one star.

Trustpilotread 21 Oct 2026
3.0TrustScore · 7 reviews · 1 in 12 months
5 ★71%
4 ★0%
3 ★0%
2 ★0%
1 ★29%

Watch Store Jewelry Store Jeweler Jewelry Designer Jewelry Repair Service Diamond Dealer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Long's Jewelers sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Long's Jewelers sells on Shopify, 43% of its catalogue in stock. The best seller is Long's Jewelry Case, at US$15.00, followed by Long's 6MM Princesse Pearl and Long's 5MM Princesse Pearl.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Earrings11%
Necklaces10%
Bracelets9%
Rings4%

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry99%
Clothing Accessories0%
Hobbies & Creative Arts0%
Decor0%
Building Materials0%

The dominant category places Long's Jewelers in its comparison group.

Prices and ratingsstore data
Average rating
5.00 / 5
Rated products
0% of the catalogue
In stock
43%
Upper price quartile
US$8,700.00
Currency
USD

05 · Influencers

Who talks about Long's Jewelers.

The creators who tag @longsjewelers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @longsjewelers on Instagram, led by Sarah da Silva RN, BSN (17.8K followers, 0.3% engagement).

Influencersaccounts tagging @longsjewelers · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSarah da Silva RN, BSN@sharingthetastee · 🇺🇸 USFood cooking nutrition Creator17.8K0.3%1Tagged @longsjewelers
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Long's Jewelers competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Long's Jewelers among Jewelry brands in United States. The closest is Fink's Jewelers, then TWISTonline, Brown & Company Jewelers, Schiffman's Jewelers, Broken English Jewelry, J.R.DUNN.

CompetitorsJewelry · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Fink's Jewelersfinks.com
TWISTonlinetwistonline.com
Brown & Company Jewelersbrownjewelers.com
Schiffman's Jewelersschiffmans.com
Broken English Jewelrybrokenenglishjewelry.com
J.R.DUNNjrdunn.com
Competitors Gravity finds for Long's Jewelers. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Long's Jewelers with Fink's Jewelers

07 · Company

The company behind Long's Jewelers.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Long's Jewelers is a company based in BURLINGTON, United States, founded in 1878 according to LinkedIn, on a domain registered in August 1997. It employs about 116 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · BURLINGTON
Founded
1878, per LinkedIn
Domain registered
7 Aug 1997
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
116 on LinkedIn · 2-10
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
longsjewelers.com · Shopify · USD
Catalogue
263 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Long's Jewelers

What people ask Google about Long's Jewelers.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Long's Jewelers legit or a scam?

According to Gravity by Benchr, Long's Jewelers is a brand based in BURLINGTON, United States: its website has existed since August 1997, it sells on a Shopify store, it employs 116 people on LinkedIn, it has 20,393 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Long's Jewelers known for?

Long's Jewelers is a jewelry retailer specializing in fine jewelry, watches, diamonds, and luxury timepieces. The company offers engagement rings, wedding bands, anniversary rings, and vintage estate jewelry across multiple locations. Gravity by Benchr classifies it under Jewelry, with Earrings making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Long's Jewelers cost?

Long's Jewelers' best seller, Long's Jewelry Case, sells US$15.00 on longsjewelers.com. 43% of the catalogue is in stock. Gravity does not track prices daily: check longsjewelers.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Long's Jewelers discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Long's Jewelers advertises on Facebook and Instagram and on Google, where its offers often run. Check longsjewelers.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Long's Jewelers?

Long's Jewelers sells on its own website, longsjewelers.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Long's Jewelers?

Gravity by Benchr records a company based in BURLINGTON, United States, founded in 1878 according to LinkedIn, on a domain registered in 1997, with 116 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Long's Jewelers growing?

Not at the moment. Gravity by Benchr estimates about 105,500 visits to longsjewelers.com in September 2026, down 24% in a month and down 24% over three months. Long's Jewelers ranks #352 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Long's Jewelers use?

Gravity by Benchr identifies longsjewelers.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Long's Jewelers' ad budget?

Gravity by Benchr does not publish a spend figure for Long's Jewelers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands in United States?

Among Jewelry brands in United States in the Gravity by Benchr index, Long's Jewelers ranks #352 of 33,382 by estimated traffic. Its closest competitors on the same market are Fink's Jewelers, TWISTonline, Brown & Company Jewelers, Schiffman's Jewelers, Broken English Jewelry. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Long's Jewelers.