Brand page · Clothing · Australia
Lorna Jane: 1.5M visits a month, 455 active Meta ads, Gravity score 524.
Lorna Jane — Discover Lorna Jane Active Essentials clothing range. Must have sports bras, leggings, tops, flares + more. Shop Australia’s best womens activewear today. In September 2026 lornajane.com.au drew an estimated 1.5M visits, up 2% on the month before. It ranks #19 of 12,275 Clothing brands in Australia and holds a 2.1 Trustpilot rating over 629 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 26 peers: Clothing brands in Australia with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Discover Lorna Jane Active Essentials clothing range. Must have sports bras, leggings, tops, flares + more. Shop Australia’s best womens activewear today.
01 · Traffic
How much traffic Lorna Jane gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lorna Jane drew an estimated 1.5M visits in September 2026, up 2% on the month before and up 49% over three months.
- Worldwide#10,537of 4.5M sites · Top 1%
- In Australia#198of 105K sites · Top 1%
- Clothing, worldwide#802of 459,295 brands · Top 1%
- Clothing, Australia#19of 12,275 brands · Top 1%
1.5M
estimated visits in September
1 mo ▲ +2.2%4 mo ▲ +49.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lorna Jane.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lorna Jane holds 2.1 out of 5 on Trustpilot over 629 reviews, 42 of them in the last twelve months: 24% of customers give five stars and 63% one star. That volume places Lorna Jane in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Activewear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lorna Jane sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lorna Jane sells on Shopify, 50% of its catalogue in stock. The best seller is Lotus T-Shirt, at A$35.00–A$45.00, followed by Lotus No Chafe Phone Pocket Ankle Biter Leggings and Lotus Phone Pocket Ankle Biter Leggings.
#1Lotus T-ShirtLorna JaneA$35.00–A$45.00In stock
#2Lotus No Chafe Phone Pocket Ankle Biter LeggingsLorna JaneA$50.00–A$100.00In stock
#3Lotus Phone Pocket Ankle Biter LeggingsLorna JaneA$80.00–A$100.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Lorna Jane in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 53% of the catalogue
- In stock
- 50%
- Upper price quartile
- US$53.00
- Currency
- AUD
04 · Ads
What Lorna Jane is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lorna Jane runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2022 (image, text, video).
Shop the Amy LeggingsLorna Jane Active7 Oct 2026image
Shop New Arrivals.Lorna Jane Active7 Oct 2026video
Shop Dance PantsLorna Jane Active7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lorna Jane Pty Ltdverified
Text ad20 Oct 2026Lorna Jane Pty Ltdverified
Text ad20 Oct 2026Lorna Jane Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lorna Jane.
The creators who tag @lornajaneactive on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lornajaneactive on Instagram, led by Foundation Pilates of Petaluma (30.3K followers, 3.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFoundation Pilates of Petaluma@foundationpilates · 🇺🇸 US | Fitness sport bodybuilding Creator | 30.3K | 3.0% | 5 | Tagged @lornajaneactive |
06 · Competitors according to Gravity
Who Lorna Jane competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lorna Jane among Clothing brands in Australia. The closest is LNDR, then PARAGON, SET ACTIVE, 437, Girlfriend Collective, TALA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LNDRlndr.com | |||||||
| PARAGONparagonfitwear.com | |||||||
| SET ACTIVEsetactive.co | |||||||
| 437shop437.com | |||||||
| Girlfriend Collectivegirlfriend.com | |||||||
| TALAwearetala.com |
07 · Company
The company behind Lorna Jane.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lorna Jane is a company based in Eagle Farm, Australia, founded in 1989 according to LinkedIn. It employs about 637 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Eagle Farm
- Founded
- 1989, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 637 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lornajane.com.au · Shopify · AUD
- Catalogue
- 294 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lorna Jane
What people ask Google about Lorna Jane.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lorna Jane a legit company?
According to Gravity by Benchr, Lorna Jane is a brand based in Eagle Farm, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 637 people on LinkedIn, it has 1,038,811 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lorna Jane reviews
Customers rate Lorna Jane 2.1 out of 5 on Trustpilot over 629 reviews, 42 of them in the last twelve months: 24% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lorna Jane known for?
Discover Lorna Jane Active Essentials clothing range. Must have sports bras, leggings, tops, flares + more. Shop Australia’s best womens activewear today. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification, October 2026.
Is Lorna Jane expensive?
Lorna Jane's best seller, Lotus T-Shirt, sells from A$35.00 to A$45.00 on lornajane.com.au. 50% of the catalogue is in stock. Gravity does not track prices daily: check lornajane.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lorna Jane have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lorna Jane advertises on Facebook and Instagram and on Google, where its offers often run. Check lornajane.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lorna Jane?
Lorna Jane sells on its own website, lornajane.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lorna Jane?
Gravity by Benchr records a company based in Eagle Farm, Australia, founded in 1989 according to LinkedIn, with 637 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lorna Jane growing?
Yes. Gravity by Benchr estimates about 1,496,000 visits to lornajane.com.au in September 2026, up 2% in a month and up 49% over three months. Lorna Jane ranks #19 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lorna Jane use?
Gravity by Benchr identifies lornajane.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lorna Jane spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lorna Jane on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Lorna Jane ranks #19 of 12,275 by estimated traffic. Its closest competitors on the same market are LNDR, PARAGON, SET ACTIVE, 437, Girlfriend Collective. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lorna Jane.