Brand page · Health Care · United States
Complement: 42.8K visits a month, 45 active Meta ads, Gravity score 611.
Complement — Complement is a brand that sells evidence-based plant-based supplements including multivitamins, protein, creatine, greens, omega-3s, and other essential nutrients to help people live healthier for longer. In September 2026 lovecomplement.com drew an estimated 42.8K visits, down 35% on the month before. It ranks #937 of 12,108 Health Care brands in United States and holds a 3.7 Trustpilot rating over 33 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 815 peers: Health Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Complement is a brand that sells evidence-based plant-based supplements including multivitamins, protein, creatine, greens, omega-3s, and other essential nutrients to help people live healthier for longer.
01 · Traffic
How much traffic Complement gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Complement drew an estimated 42.8K visits in September 2026, down 35% on the month before and down 27% over three months.
- Worldwide#194,173of 4.5M sites · Top 5%
- In United States#61,778of 1.2M sites · Top 10%
- Health Care, worldwide#5,302of 105,715 brands · Top 10%
- Health Care, United States#937of 12,108 brands · Top 10%
42.8K
estimated visits in September
1 mo ▼ −34.6%4 mo ▼ −26.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Complement.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Complement holds 3.7 out of 5 on Trustpilot over 33 reviews, 32 of them in the last twelve months: 55% of customers give five stars and 30% one star. That volume places Complement in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Vitamin and Supplements Store Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Complement sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Complement sells on Shopify, 100% of its catalogue in stock. The best seller is COMPLEMENT® Essential, at US$49.00–US$267.00, followed by COMPLEMENT® Organic Plant-Based Protein - Unflavored and Matte Black Refillable Glass Jar.
#1COMPLEMENT® EssentialComplementUS$49.00–US$267.00In stock
#2COMPLEMENT® Organic Plant-Based Protein - UnflavoredComplementUS$59.00–US$177.00In stock
#3Matte Black Refillable Glass JarComplementUS$15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Complement in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 72% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$187.00
- Currency
- USD
04 · Ads
What Complement is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Complement runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
Free Heart Health WebinarComplement6 Oct 2026video
Free Heart Health WebinarComplement6 Oct 2026video
Free Heart Health WebinarComplement6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Aaron Tullmanverified
Text ad19 Oct 2026Aaron Tullmanverified
Image ad19 Oct 2026Aaron Tullmanverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Complement.
The creators who tag @complement on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @complement on Instagram, led by No Meat Athlete (77.7K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNo Meat Athlete@nomeatathlete_official · 🇺🇸 US | Fitness sport bodybuilding Creator | 77.7K | — | 3 | Tagged @complement |
06 · Competitors according to Gravity
Who Complement competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Complement among Health Care brands in United States. The closest is MitoQ, then vsl3.com, Happy Mammoth EU, Nütrops, Goliath Labs™, LivOn Labs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MitoQmitoq.com | |||||||
| vsl3.comvsl3.com | |||||||
| Happy Mammoth EUeu.happymammoth.com | |||||||
| Nütropsnutrops.co | |||||||
| Goliath Labs™goliathlabs.com | |||||||
| LivOn Labslivonlabs.com |
07 · Company
The company behind Complement.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Complement is a company based in Denver, United States, founded in 2017 according to LinkedIn, on a domain registered in July 2019. It employs about 27 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Denver
- Founded
- 2017, per LinkedIn
- Domain registered
- 11 Jul 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 27 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lovecomplement.com · Shopify · USD
- Catalogue
- 91 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Complement
What people ask Google about Complement.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Complement legit or a scam?
According to Gravity by Benchr, Complement is a brand based in Denver, United States: its website has existed since July 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 29,608 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Complement?
Customers rate Complement 3.7 out of 5 on Trustpilot over 33 reviews, 32 of them in the last twelve months: 55% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Complement?
Complement is a brand that sells evidence-based plant-based supplements including multivitamins, protein, creatine, greens, omega-3s, and other essential nutrients to help people live healthier for longer. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Complement expensive?
Complement's best seller, COMPLEMENT® Essential, sells from US$49.00 to US$267.00 on lovecomplement.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check lovecomplement.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Complement have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Complement advertises on Facebook and Instagram and on Google, where its offers often run. Check lovecomplement.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Complement?
Complement sells on its own website, lovecomplement.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Complement?
Gravity by Benchr records a company based in Denver, United States, founded in 2017 according to LinkedIn, on a domain registered in 2019, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Complement growing?
Not at the moment. Gravity by Benchr estimates about 42,800 visits to lovecomplement.com in September 2026, down 35% in a month and down 27% over three months. Complement ranks #937 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Complement use?
Gravity by Benchr identifies lovecomplement.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Complement spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Complement on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Complement ranks #937 of 12,108 by estimated traffic. Its closest competitors on the same market are MitoQ, vsl3.com, Happy Mammoth EU, Nütrops, Goliath Labs™. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Complement.