Brand page · Pet Supplies · United States
Lucy: 37K visits a month, 23 active Meta ads, Gravity score 551.
Lucy — A shop full of goods that make pets and their humans happy, featuring reversible & no-pull dog harnesses, matching walk gear, dog apparel and gear for pet parents. We've got gear for cats too! Free shipping to U.S. orders $100+ and easy returns & exchanges. In September 2026 lucyand.co drew an estimated 37K visits, up 3% on the month before. It ranks #324 of 7,399 Pet Supplies brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 276 peers: Pet Supplies brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
A shop full of goods that make pets and their humans happy, featuring reversible & no-pull dog harnesses, matching walk gear, dog apparel and gear for pet parents. We've got gear for cats too! Free shipping to U.S. orders $100+ and easy returns & exchanges.
01 · Traffic
How much traffic Lucy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lucy drew an estimated 37K visits in September 2026, up 3% on the month before and down 2% over three months.
- Worldwide#219,871of 4.5M sites · Top 5%
- In United States#69,279of 1.2M sites · Top 10%
- Pet Supplies, worldwide#1,848of 52,845 brands · Top 5%
- Pet Supplies, United States#324of 7,399 brands · Top 5%
37K
estimated visits in September
1 mo ▲ +2.8%4 mo ▼ −1.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lucy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lucy holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Pet Store Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lucy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lucy sells on Shopify, 94% of its catalogue in stock. The best seller is Posy Pink Reversible Harness, at US$32.00, followed by Shark Attack Reversible Raincoat and Shark Attack Reversible Harness.
#1Posy Pink Reversible HarnessLucyUS$32.00In stock
#2Shark Attack Reversible RaincoatLucyUS$45.00In stock
#3Shark Attack Reversible HarnessLucyUS$32.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lucy in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 99% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$32.00
- Currency
- USD
04 · Ads
What Lucy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lucy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Fall is here! Is your pup's wardrobe ready? 🍂 Upgrade their style with our reversible & no-pull harnesses, teddy fleece vests and super sofLucy & Co.7 Oct 2026image
Fall is here! Is your pup's wardrobe ready? 🍂 Upgrade their style with our reversible & no-pull harnesses, teddy fleece vests and super sofLucy & Co.5 Oct 2026image
Warmer Autumn WalksLucy & Co.4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ahmed Mahmoud El Shourbagyverified
Text ad20 Oct 2026Ahmed Mahmoud El Shourbagyverified
Text ad20 Oct 2026Ahmed Mahmoud El Shourbagyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lucy.
The creators who tag @lucyand.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lucyand.co on Instagram, led by 🐾 Petrock Pack 🐾 (10.2K followers, 7.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🐾 Petrock Pack 🐾@petrockpack · 🇺🇸 US | Pets nature Creator | 10.2K | 7.6% | 7 | Tagged @lucyand.co |
06 · Competitors according to Gravity
Who Lucy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lucy among Pet Supplies brands in United States. The closest is Beast & Buckle, then FRENCHIE, Zee.Dog, Golden Paw, SurferCat, EzyDog.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Beast & Bucklebeastandbuckle.com | |||||||
| FRENCHIEfrenchiebulldog.com | |||||||
| Zee.Dogzeedog.com | |||||||
| Golden Pawgoldenpawpr.com | |||||||
| SurferCatsurfercat.com | |||||||
| EzyDogstore.ezydog.com |
07 · Company
The company behind Lucy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lucy is a company based in Minneapolis, United States, founded in 2014 according to LinkedIn, on a domain registered in June 2014. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Minneapolis
- Founded
- 2014, per LinkedIn
- Domain registered
- 3 Jun 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lucyand.co · Shopify · USD
- Catalogue
- 317 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lucy
What people ask Google about Lucy.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lucy legit or a scam?
According to Gravity by Benchr, Lucy is a brand based in Minneapolis, United States: its website has existed since June 2014, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 546,012 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Lucy sell?
A shop full of goods that make pets and their humans happy, featuring reversible & no-pull dog harnesses, matching walk gear, dog apparel and gear for pet parents. We've got gear for cats too! Free shipping to U.S. orders $100+ and easy returns & exchanges. Gravity by Benchr classifies it under Pet Supplies, with Pet Collars & Harnesses making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lucy cost?
Lucy's best seller, Posy Pink Reversible Harness, sells US$32.00 on lucyand.co. 94% of the catalogue is in stock. Gravity does not track prices daily: check lucyand.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lucy promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lucy advertises on Facebook and Instagram and on Google, where its offers often run. Check lucyand.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lucy?
Lucy sells on its own website, lucyand.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lucy?
Gravity by Benchr records a company based in Minneapolis, United States, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lucy growing?
Not at the moment. Gravity by Benchr estimates about 37,000 visits to lucyand.co in September 2026, up 3% in a month and down 2% over three months. Lucy ranks #324 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lucy use?
Gravity by Benchr identifies lucyand.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lucy's ad budget?
Gravity by Benchr does not publish a spend figure for Lucy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, Lucy ranks #324 of 7,399 by estimated traffic. Its closest competitors on the same market are Beast & Buckle, FRENCHIE, Zee.Dog, Golden Paw, SurferCat. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lucy.