Brand page · Pet Supplies · Germany
LucyBalu: 44.4K visits a month, 130 active Meta ads, Gravity score 514.
LucyBalu — LucyBalu is a brand that develops and markets cat furniture and accessories with a clear design language and high quality. In September 2026 lucybalu.com drew an estimated 44.4K visits, down 19% on the month before. It ranks #63 of 1,165 Pet Supplies brands in Germany and holds a 3.8 Trustpilot rating over 75 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 63 peers: Pet Supplies brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LucyBalu is a brand that develops and markets cat furniture and accessories with a clear design language and high quality.
01 · Traffic
How much traffic LucyBalu gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LucyBalu drew an estimated 44.4K visits in September 2026, down 19% on the month before and down 23% over three months.
- Worldwide#188,151of 4.5M sites · Top 5%
- In Germany#8,462of 184K sites · Top 5%
- Pet Supplies, worldwide#1,535of 52,845 brands · Top 5%
- Pet Supplies, Germany#63of 1,165 brands · Top 10%
44.4K
estimated visits in September
1 mo ▼ −19.3%4 mo ▼ −22.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LucyBalu.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LucyBalu holds 3.8 out of 5 on Trustpilot over 75 reviews, 50 of them in the last twelve months: 59% of customers give five stars and 23% one star. That volume places LucyBalu in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Pet Store Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LucyBalu sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LucyBalu sells on Shopify, 59% of its catalogue in stock. The best seller is PEBBLE felt cave for cats, at €57.00–€59.00, followed by EXPLORER cat harness and TOFU cat litter.
#1PEBBLE felt cave for catsLucyBalu€57.00–€59.00In stock
#2EXPLORER cat harnessLucyBalu€34.90In stock
#3TOFU cat litterLucyBalu€9.90–€66.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LucyBalu in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 52% of the catalogue
- In stock
- 59%
- Upper price quartile
- US$91.56
- Currency
- EUR
04 · Ads
What LucyBalu is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LucyBalu runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Pour un chat heureux 😻LucyBalu8 Oct 2026image
Design, das Katzen liebenLucyBalu7 Oct 2026video
Design, das Katzen liebenLucyBalu7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LucyBaluverified
Text ad20 Oct 2026LucyBaluverified
Text ad20 Oct 2026LucyBaluverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LucyBalu.
The creators who tag @lucybalu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who LucyBalu competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LucyBalu among Pet Supplies brands in Germany. The closest is Catlink EU, then Minty & Marla, Lucky-Kitty, Kittify., STYA, Katzenklötze.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Catlink EUcatlinkeu.com | |||||||
| Minty & Marlamintyandmarla.de | |||||||
| Lucky-Kittylucky-kitty.com | |||||||
| Kittify.kittify.eu | |||||||
| STYAstya.de | |||||||
| Katzenklötzekatzenkloetze.de |
07 · Company
The company behind LucyBalu.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LucyBalu is a company based in München, Germany, founded in 2019 according to LinkedIn, on a domain registered in May 2019. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · München
- Founded
- 2019, per LinkedIn
- Domain registered
- 6 May 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lucybalu.com · Shopify · EUR
- Catalogue
- 48 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LucyBalu
What people ask Google about LucyBalu.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LucyBalu a legit company?
According to Gravity by Benchr, LucyBalu is a brand based in München, Germany: its website has existed since May 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 67,609 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
LucyBalu reviews: is it worth it?
Customers rate LucyBalu 3.8 out of 5 on Trustpilot over 75 reviews, 50 of them in the last twelve months: 59% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LucyBalu known for?
LucyBalu is a brand that develops and markets cat furniture and accessories with a clear design language and high quality. Gravity by Benchr classifies it under Pet Supplies, with Cat Supplies making up 58% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does LucyBalu cost?
LucyBalu's best seller, PEBBLE felt cave for cats, sells from €57.00 to €59.00 on lucybalu.com. 59% of the catalogue is in stock. Gravity does not track prices daily: check lucybalu.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does LucyBalu have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LucyBalu advertises on Facebook and Instagram and on Google, where its offers often run. Check lucybalu.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LucyBalu?
LucyBalu sells on its own website, lucybalu.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns LucyBalu?
Gravity by Benchr records a company based in München, Germany, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LucyBalu growing?
Not at the moment. Gravity by Benchr estimates about 44,400 visits to lucybalu.com in September 2026, down 19% in a month and down 23% over three months. LucyBalu ranks #63 of 1,165 Pet Supplies brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LucyBalu use?
Gravity by Benchr identifies lucybalu.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does LucyBalu spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LucyBalu on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Germany?
Among Pet Supplies brands in Germany in the Gravity by Benchr index, LucyBalu ranks #63 of 1,165 by estimated traffic. Its closest competitors on the same market are Catlink EU, Minty & Marla, Lucky-Kitty, Kittify., STYA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LucyBalu.