Brand page · Clothing Accessories · United Kingdom
Lullabellz: 222K visits a month, 56 active Meta ads, Gravity score 575.
Lullabellz — LullaBellz is a UK-based online retailer specializing in premium fiber hair extensions, including ponytails, braids, synthetic lace front wigs, hair tools, and hair care essentials. In September 2026 lullabellz.com drew an estimated 222K visits, up 14% on the month before. It ranks #40 of 6,238 Clothing Accessories brands in United Kingdom and holds a 3.8 Trustpilot rating over 12,842 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 94 peers: Clothing Accessories brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LullaBellz is a UK-based online retailer specializing in premium fiber hair extensions, including ponytails, braids, synthetic lace front wigs, hair tools, and hair care essentials.
01 · Traffic
How much traffic Lullabellz gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lullabellz drew an estimated 222K visits in September 2026, up 14% on the month before and up 57% over three months.
- Worldwide#48,043of 4.5M sites · Top 5%
- In United Kingdom#2,463of 192K sites · Top 5%
- Clothing Accessories, worldwide#402of 85,207 brands · Top 1%
- Clothing Accessories, United Kingdom#40of 6,238 brands · Top 1%
222K
estimated visits in September
1 mo ▲ +14.2%4 mo ▲ +56.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lullabellz.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lullabellz holds 3.8 out of 5 on Trustpilot over 12,842 reviews, 281 of them in the last twelve months: 70% of customers give five stars and 18% one star. That volume places Lullabellz in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %. On Google, Lullabellz scores 2.5 over 23 reviews.
Hair Product Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lullabellz sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lullabellz sells on Shopify, 82% of its catalogue in stock. The best seller is Synthetic Hair Colour Sample, at £1.00, followed by Premium Messy Bun Hair Up Scrunchie and Super Thick 22" 5 Piece Straight Clip In Hair Extensions.
#1Synthetic Hair Colour SampleLullabellz£1.00In stock
#2Premium Messy Bun Hair Up ScrunchieLullabellz£16.00In stock
#3Super Thick 22" 5 Piece Straight Clip In Hair ExtensionsLullabellz£37.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lullabellz in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 69% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$66.71
- Currency
- GBP
04 · Ads
What Lullabellz is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lullabellz runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Meet the Classic Up DoLullaBellz14 Oct 2026video
Meet the Classic Up DoLullaBellz14 Oct 2026video
Upgrade Your EverydayLullaBellz14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lullabellz LTDverified
Text ad20 Oct 2026Lullabellz LTDverified
Video ad20 Oct 2026Lullabellz LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lullabellz.
The creators who tag @lullabellz_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lullabellz_ on Instagram, led by Hani 🎶♐️♓️⚡️💃🏿📚🫀R💘 (96.6K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHani 🎶♐️♓️⚡️💃🏿📚🫀R💘@haniii_abazi · 🇦🇱 AL | Photography visual arts Creator | 96.6K | 0.9% | 19 | Tagged @lullabellz_ |
06 · Competitors according to Gravity
Who Lullabellz competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lullabellz among Clothing Accessories brands in United Kingdom. The closest is doczepiane.pl, then Bellami, foxylocks.com, Perfect Locks, GOO GOO Hair, nexttonatural.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| doczepiane.pldoczepiane.pl | |||||||
| Bellamibellamihair.com | |||||||
| foxylocks.comfoxylocks.com | |||||||
| Perfect Locksperfectlocks.com | |||||||
| GOO GOO Hairgoogoohair.com | |||||||
| nexttonatural.co.uknexttonatural.co.uk |
07 · Company
The company behind Lullabellz.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lullabellz is a company based in Manchester, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in July 2011. It employs about 25 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Manchester
- Founded
- 2012, per LinkedIn
- Domain registered
- 7 Jul 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 25 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lullabellz.com · Shopify · GBP
- Catalogue
- 112 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lullabellz
What people ask Google about Lullabellz.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lullabellz a legit company?
According to Gravity by Benchr, Lullabellz is a brand based in Manchester, United Kingdom: its website has existed since July 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 25 people on LinkedIn, it has 528,673 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lullabellz reviews: is it worth it?
Customers rate Lullabellz 3.8 out of 5 on Trustpilot over 12,842 reviews, 281 of them in the last twelve months: 70% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Lullabellz scores 2.5 over 23 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lullabellz?
LullaBellz is a UK-based online retailer specializing in premium fiber hair extensions, including ponytails, braids, synthetic lace front wigs, hair tools, and hair care essentials. Gravity by Benchr classifies it under Clothing Accessories, with Hair Accessories making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lullabellz expensive?
Lullabellz's best seller, Synthetic Hair Colour Sample, sells £1.00 on lullabellz.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check lullabellz.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lullabellz discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lullabellz advertises on Facebook and Instagram and on Google, where its offers often run. Check lullabellz.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lullabellz?
Lullabellz sells on its own website, lullabellz.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lullabellz?
Gravity by Benchr records a company based in Manchester, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in 2011, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lullabellz doing well?
Yes. Gravity by Benchr estimates about 221,600 visits to lullabellz.com in September 2026, up 14% in a month and up 57% over three months. Lullabellz ranks #40 of 6,238 Clothing Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lullabellz use?
Gravity by Benchr identifies lullabellz.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lullabellz's ad budget?
Gravity by Benchr does not publish a spend figure for Lullabellz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United Kingdom?
Among Clothing Accessories brands in United Kingdom in the Gravity by Benchr index, Lullabellz ranks #40 of 6,238 by estimated traffic. Its closest competitors on the same market are doczepiane.pl, Bellami, foxylocks.com, Perfect Locks, GOO GOO Hair. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lullabellz.