Brand page · Personal Care · Finland
Lumene: 45.9K visits a month, 120 active Meta ads.
Lumene — Lumene FI is a Finnish cosmetics manufacturer that creates skin-loving beauty products powered by Nordic nature and advanced by science. In September 2026 lumene.com drew an estimated 45.9K visits, down 22% on the month before. It ranks #1,495 of 33,626 Personal Care brands in Finland.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Lumene FI is a Finnish cosmetics manufacturer that creates skin-loving beauty products powered by Nordic nature and advanced by science.
01 · Traffic
How much traffic Lumene gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lumene drew an estimated 45.9K visits in September 2026, down 22% on the month before and down 43% over three months.
- Worldwide#182,902of 4.5M sites · Top 5%
- In United States#58,431of 1.2M sites · Top 5%
- Personal Care, worldwide#9,299of 215,119 brands · Top 5%
- Personal Care, United States#1,495of 33,626 brands · Top 5%
45.9K
estimated visits in September
1 mo ▼ −22.3%4 mo ▼ −42.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lumene.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lumene holds 3.4 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.
Cosmetics Industry Cosmetics Store Beauty Product Supplier Beauty Supply Store Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lumene sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lumene sells on Shopify, 92% of its catalogue in stock. The best seller is Ravitseva vitamiini-tehohoito, at €33.90, followed by Blur Peitevoide and Kirkastava hyaluronitiiviste.
#1Ravitseva vitamiini-tehohoitoLumene€33.90In stock
#2Blur PeitevoideLumene€15.90In stock
#3Kirkastava hyaluronitiivisteLumene€33.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lumene in its comparison group.
- Average rating
- 4.43 / 5
- Rated products
- 78% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$34.61
- Currency
- EUR
04 · Ads
What Lumene is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lumene runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2025 (video).
4 Sold Every Minute - LUMENE CC CreamLumene8 Oct 2026image
4 Sold Every Minute - Lumene CCLumene8 Oct 2026video
4 Sold Every Minute - LUMENE CC CreamLumene8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad22 Feb 2026WPP Media Sweden ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lumene.
The creators who tag @lumene on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lumene on Instagram, led by Mr. Honest Work (67.3K followers, 42.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMr. Honest Work@jaguarwattley · 🇬🇧 GB | Fitness sport bodybuilding Creator | 67.3K | 42.4% | 5 | Tagged @lumene |
06 · Competitors according to Gravity
Who Lumene competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lumene among Personal Care brands in Finland. The closest is Figs®, then Bene Cuidados, NOVO OVO NAILS, Zidances, Figs®, YUSUF BHAI INDIA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Figs®joinfigs.com | |||||||
| Bene Cuidadosbenecuidados.com | |||||||
| NOVO OVO NAILSnovoovonails.com | |||||||
| Zidanceszidances.com | |||||||
| Figs®tryfigs.com | |||||||
| YUSUF BHAI INDIAyusufbhaifragrances.in |
07 · Company
The company behind Lumene.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lumene is a company based in Finland, on a domain registered in September 1998. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- Data not available
- Domain registered
- 22 Sept 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lumene.com · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lumene
What people ask Google about Lumene.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lumene legit?
According to Gravity by Benchr, Lumene is a brand based in Finland: its website has existed since September 1998, it sells on a Shopify store, it has 160,138 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Lumene sell?
Lumene FI is a Finnish cosmetics manufacturer that creates skin-loving beauty products powered by Nordic nature and advanced by science. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lumene expensive?
Lumene's best seller, Ravitseva vitamiini-tehohoito, sells €33.90 on lumene.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check lumene.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lumene have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lumene advertises on Facebook and Instagram and on Google, where its offers often run. Check lumene.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lumene?
Lumene sells on its own website, lumene.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Lumene?
Gravity by Benchr records a company based in Finland, whose domain was registered in 1998, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lumene doing well?
Not at the moment. Gravity by Benchr estimates about 45,900 visits to lumene.com in September 2026, down 22% in a month and down 43% over three months. Lumene ranks #1,495 of 33,626 Personal Care brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lumene use?
Gravity by Benchr identifies lumene.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records.
How much does Lumene spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lumene on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Finland?
Among Personal Care brands in Finland in the Gravity by Benchr index, Lumene ranks #1,495 of 33,626 by estimated traffic. Its closest competitors on the same market are Figs®, Bene Cuidados, NOVO OVO NAILS, Zidances, Figs®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lumene.