Brand page · Jewelry · United States
Luminox: 210K visits a month, 87 active Meta ads, Gravity score 688.
Luminox — Luminox Watches is a brand that sells high-performance and durable watches, including iconic timepieces like the Navy Seal and Bear Grylls collections. In September 2026 luminox.com drew an estimated 210K visits, up 2% on the month before. It ranks #177 of 33,382 Jewelry brands in United States and holds a 2.0 Trustpilot rating over 48 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Luminox Watches is a brand that sells high-performance and durable watches, including iconic timepieces like the Navy Seal and Bear Grylls collections.
01 · Traffic
How much traffic Luminox gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Luminox drew an estimated 210K visits in September 2026, up 2% on the month before and up 1% over three months.
- Worldwide#50,330of 4.5M sites · Top 5%
- In United States#16,500of 1.2M sites · Top 5%
- Jewelry, worldwide#920of 132,285 brands · Top 1%
- Jewelry, United States#177of 33,382 brands · Top 1%
210K
estimated visits in September
1 mo ▲ +2.2%4 mo ▲ +1.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Luminox.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Luminox holds 2.0 out of 5 on Trustpilot over 48 reviews, 16 of them in the last twelve months: 23% of customers give five stars and 65% one star. That volume places Luminox in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clock Watch Maker Watch Store Watch Manufacturer Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Luminox sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Luminox sells on Shopify, 86% of its catalogue in stock. The best seller is Rubber Strap, 23 mm, Black, at US$73.00, followed by Leatherback SEA Turtle Giant, 44mm, Outdoor Watch and Original Navy SEAL, 43 mm, Military Dive Watch.
#1Rubber Strap, 23 mm, BlackLuminoxUS$73.00In stock
#2Leatherback SEA Turtle Giant, 44mm, Outdoor WatchLuminoxUS$475.00In stock
#3Original Navy SEAL, 43 mm, Military Dive WatchLuminoxUS$575.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Luminox in its comparison group.
- Average rating
- 4.13 / 5
- Rated products
- 80% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$795.00
- Currency
- USD
04 · Ads
What Luminox is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Luminox runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Limited Edition - Weltweit limitiert auf 500 StückLuminox14 Oct 2026image
Limited Edition - 500 piecesLuminox14 Oct 2026image
Red Bull Ampol Racing 3580 Series Chrono Limited EditionLuminox13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Lorem Ipsum Corpverified
Text ad20 Oct 2026Lorem Ipsum Corpverified
Image ad20 Oct 2026Mondaine Watch Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Luminox.
The creators who tag @luminoxwatches on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @luminoxwatches on Instagram, led by Luminox Brasil (21.8K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLuminox Brasil@luminoxbrasil · 🇧🇷 BR | Fashion style luxury Creator | 21.8K | 1.3% | 7 | Tagged @luminoxwatches |
06 · Competitors according to Gravity
Who Luminox competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Luminox among Jewelry brands in United States. The closest is Momentum Watches, then Marathon Watch, UNIMATIC, Militadowatch, Timefactors, Watchdives.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Momentum Watchesmomentumwatch.com | |||||||
| Marathon Watchmarathonwatch.com | |||||||
| UNIMATICunimaticwatches.com | |||||||
| Militadowatchmilitadowatch.com | |||||||
| Timefactorstimefactors.com | |||||||
| Watchdiveswatchdives.com |
07 · Company
The company behind Luminox.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Luminox is a company based in New York, United States, founded in 2006 according to LinkedIn, on a domain registered in May 1998. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2006, per LinkedIn
- Domain registered
- 8 May 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- luminox.com · Shopify · USD
- Catalogue
- 169 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Luminox
What people ask Google about Luminox.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Luminox legit?
According to Gravity by Benchr, Luminox is a brand based in New York, United States: its website has existed since May 1998, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 51,763 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Luminox reviews: is it worth it?
Customers rate Luminox 2.0 out of 5 on Trustpilot over 48 reviews, 16 of them in the last twelve months: 23% give five stars, 65% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Luminox?
Luminox Watches is a brand that sells high-performance and durable watches, including iconic timepieces like the Navy Seal and Bear Grylls collections. Gravity by Benchr classifies it under Jewelry, with Watches making up 53% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Luminox cost?
Luminox's best seller, Rubber Strap, 23 mm, Black, sells US$73.00 on luminox.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check luminox.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Luminox discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Luminox advertises on Facebook and Instagram and on Google, where its offers often run. Check luminox.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Luminox?
Luminox sells on its own website, luminox.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Luminox?
Gravity by Benchr records a company based in New York, United States, founded in 2006 according to LinkedIn, on a domain registered in 1998, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Luminox growing?
Yes. Gravity by Benchr estimates about 210,200 visits to luminox.com in September 2026, up 2% in a month and up 1% over three months. Luminox ranks #177 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Luminox use?
Gravity by Benchr identifies luminox.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Luminox spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Luminox on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Luminox ranks #177 of 33,382 by estimated traffic. Its closest competitors on the same market are Momentum Watches, Marathon Watch, UNIMATIC, Militadowatch, Timefactors. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Luminox.