Brand page · Chairs · Netherlands
LUMZ: 355K visits a month, 133 active Meta ads.
LUMZ — LUMZ is a Dutch furniture retailer that sells design furniture including seating, tables, storage, sleeping items, lighting, and accessories. The company operates both online and has a physical store in IJsselstein. In September 2026 lumz.nl drew an estimated 355K visits, up 1% on the month before. It ranks #2 of 198 Chairs brands in Netherlands and holds a 4.1 Trustpilot rating over 2,428 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
LUMZ is a Dutch furniture retailer that sells design furniture including seating, tables, storage, sleeping items, lighting, and accessories. The company operates both online and has a physical store in IJsselstein.
01 · Traffic
How much traffic LUMZ gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LUMZ drew an estimated 355K visits in September 2026, up 1% on the month before and up 55% over three months.
- Worldwide#32,767of 4.5M sites · Top 1%
- In Netherlands#404of 78.6K sites · Top 1%
- Chairs, worldwide#46of 13,042 brands · Top 1%
- Chairs, Netherlands#2of 198 brands · Top 5%
355K
estimated visits in September
1 mo ▲ +1.0%4 mo ▲ +54.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LUMZ.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LUMZ holds 4.1 out of 5 on Trustpilot over 2,428 reviews, 441 of them in the last twelve months: 75% of customers give five stars and 10% one star. That volume places LUMZ in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LUMZ sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read LUMZ's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places LUMZ in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What LUMZ is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LUMZ runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
LUMZLUMZ7 Oct 2026image
Definitely an interior lover 🤎 Ik kan zo blij worden van een meubel die meteen sfeer toevoegt aan de ruimte! De Bodio Matala kast van @lumLUMZ5 Oct 2026video
Héél veel eettafels direct uit voorraadLUMZ1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026LUMZ Business B.V.verified
Text ad19 Oct 2026LUMZ Business B.V.verified
Text ad19 Oct 2026LUMZ Business B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LUMZ.
The creators who tag @lumz.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lumz.nl on Instagram, led by Amanda Mensinga - Interior inspiration (49K followers, 4.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmanda Mensinga - Interior inspiration@polderliving · 🇳🇱 NL | Decoration garden diy Creator | 49K | 4.4% | 4 | Tagged @lumz.nl |
06 · Competitors according to Gravity
Who LUMZ competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LUMZ among Chairs brands in Netherlands. The closest is kurashi-ec.jp, then Muuto, Zitmaxx.nl Woonwinkel, produitinterieurbrut.com, Living By Design, vivense.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| kurashi-ec.jpkurashi-ec.jp | |||||||
| Muutomuuto.com | |||||||
| Zitmaxx.nl Woonwinkelzitmaxx.nl | |||||||
| produitinterieurbrut.comproduitinterieurbrut.com | |||||||
| Living By Designlivingbydesign.net.au | |||||||
| vivense.comvivense.com |
07 · Company
The company behind LUMZ.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LUMZ is a company based in Netherlands, founded in 2011 according to LinkedIn, on a domain registered in March 2015. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2011, per LinkedIn
- Domain registered
- 4 Mar 2015
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lumz.nl · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LUMZ
What people ask Google about LUMZ.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LUMZ legit?
According to Gravity by Benchr, LUMZ is a brand based in Netherlands: its website has existed since March 2015, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 14 people on LinkedIn, it has 22,013 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
LUMZ reviews: is it worth it?
Customers rate LUMZ 4.1 out of 5 on Trustpilot over 2,428 reviews, 441 of them in the last twelve months: 75% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does LUMZ sell?
LUMZ is a Dutch furniture retailer that sells design furniture including seating, tables, storage, sleeping items, lighting, and accessories. The company operates both online and has a physical store in IJsselstein. Gravity by Benchr classifies it under Chairs. Source: Gravity by Benchr product classification.
Does LUMZ have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LUMZ advertises on Facebook and Instagram and on Google, where its offers often run. Check lumz.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LUMZ?
LUMZ sells on its own website, lumz.nl, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind LUMZ?
Gravity by Benchr records a company based in Netherlands, founded in 2011 according to LinkedIn, on a domain registered in 2015, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is LUMZ growing?
Yes. Gravity by Benchr estimates about 354,700 visits to lumz.nl in September 2026, up 1% in a month and up 55% over three months. LUMZ ranks #2 of 198 Chairs brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LUMZ use?
Gravity by Benchr identifies lumz.nl as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is LUMZ's ad budget?
Gravity by Benchr does not publish a spend figure for LUMZ on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Chairs brands in Netherlands?
Among Chairs brands in Netherlands in the Gravity by Benchr index, LUMZ ranks #2 of 198 by estimated traffic. Its closest competitors on the same market are kurashi-ec.jp, Muuto, Zitmaxx.nl Woonwinkel, produitinterieurbrut.com, Living By Design. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LUMZ.