Brand page · Music & Sound Recordings · United States
Mutant: 291K visits a month, 23 active Meta ads, Gravity score 645.
Mutant — Mutant is a brand that sells officially licensed pop culture goods and merchandise including vinyl soundtracks, limited edition posters, home video, and accessories. In September 2026 madebymutant.com drew an estimated 291K visits, up 40% on the month before. It ranks #18 of 3,987 Music & Sound Recordings brands in United States and holds a 3.0 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Music & Sound Recordings brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mutant is a brand that sells officially licensed pop culture goods and merchandise including vinyl soundtracks, limited edition posters, home video, and accessories.
01 · Traffic
How much traffic Mutant gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mutant drew an estimated 291K visits in September 2026, up 40% on the month before and up 111% over three months.
- Worldwide#38,550of 4.5M sites · Top 1%
- In United States#12,541of 1.2M sites · Top 5%
- Music & Sound Recordings, worldwide#65of 14,068 brands · Top 1%
- Music & Sound Recordings, United States#18of 3,987 brands · Top 1%
291K
estimated visits in September
1 mo ▲ +40.0%4 mo ▲ +111.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mutant.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mutant holds 3.0 out of 5 on Trustpilot over 12 reviews, 10 of them in the last twelve months: 42% of customers give five stars and 33% one star.
Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mutant sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mutant sells on Shopify, 79% of its catalogue in stock. The best seller is Project Hail Mary - The Complete Amazon MGM Studios Soundtrack, at US$120.00, followed by Over The Garden Wall - Read and Listen Book and Dune: Part Two - Original Motion Picture Soundtrack.
#1Project Hail Mary - The Complete Amazon MGM Studios SoundtrackMutantUS$120.00In stock
#2Over The Garden Wall - Read and Listen BookMutantUS$20.00In stock
#3Dune: Part Two - Original Motion Picture SoundtrackMutantUS$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mutant in its comparison group.
- Average rating
- 4.96 / 5
- Rated products
- 7% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$60.00
- Currency
- USD
04 · Ads
What Mutant is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mutant runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since June 2026 (text).
Forgotten Island SoundtrackMade by Mutant1 Oct 2026image
Forgotten Island - Original Motion Picture Soundtrack 2xCDMade by Mutant1 Oct 2026image
Project Hail Mary on VinylMade by Mutant28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Jennifer Jacobiverified
Text ad20 Oct 2026Jennifer Jacobiverified
Text ad20 Oct 2026Jennifer Jacobiverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mutant.
The creators who tag @madebymutant on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @madebymutant on Instagram, led by Luke Preece (42.6K followers, 8.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLuke Preece@lukepreeceart · 🇬🇧 GB | Photography visual arts Creator | 42.6K | 8.2% | 3 | Tagged @madebymutant |
06 · Competitors according to Gravity
Who Mutant competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mutant among Music & Sound Recordings brands in United States. The closest is Mondo, then A24 Shop, Nirvana, zavvi.com, FYE, HMV Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mondomondoshop.com | |||||||
| A24 Shopshop.a24films.com | |||||||
| Nirvananirvana.com | |||||||
| zavvi.comzavvi.com | |||||||
| FYEfye.com | |||||||
| HMV Storestore.hmv.com |
07 · Company
The company behind Mutant.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mutant is a company based in Austin, United States, on a domain registered in November 2023. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Austin
- Founded
- Data not available
- Domain registered
- 18 Nov 2023
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- madebymutant.com · Shopify · USD
- Catalogue
- 31 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mutant
What people ask Google about Mutant.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mutant legit?
According to Gravity by Benchr, Mutant is a brand based in Austin, United States: its website has existed since November 2023, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 52,237 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Mutant?
Customers rate Mutant 3.0 out of 5 on Trustpilot over 12 reviews, 10 of them in the last twelve months: 42% give five stars, 33% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mutant sell?
Mutant is a brand that sells officially licensed pop culture goods and merchandise including vinyl soundtracks, limited edition posters, home video, and accessories. Gravity by Benchr classifies it under Music & Sound Recordings, with Vinyl making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Mutant prices: how much is it?
Mutant's best seller, Project Hail Mary - The Complete Amazon MGM Studios Soundtrack, sells US$120.00 on madebymutant.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check madebymutant.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mutant discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mutant advertises on Facebook and Instagram and on Google, where its offers often run. Check madebymutant.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mutant?
Mutant sells on its own website, madebymutant.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mutant?
Gravity by Benchr records a company based in Austin, United States, whose domain was registered in 2023, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mutant doing well?
Yes. Gravity by Benchr estimates about 290,500 visits to madebymutant.com in September 2026, up 40% in a month and up 111% over three months. Mutant ranks #18 of 3,987 Music & Sound Recordings brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mutant use?
Gravity by Benchr identifies madebymutant.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mutant spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mutant on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Music & Sound Recordings brands in United States?
Among Music & Sound Recordings brands in United States in the Gravity by Benchr index, Mutant ranks #18 of 3,987 by estimated traffic. Its closest competitors on the same market are Mondo, A24 Shop, Nirvana, zavvi.com, FYE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mutant.