Brand page · Personal Care · United States
Mad Viking: 44.9K visits a month, 387 active Meta ads, Gravity score 634.
Mad Viking — Mad Viking Beard Co. is a men's grooming company that offers premium beard products including oils, balms, washes, and body care items, along with men's apparel. In September 2026 madvikingbeard.com drew an estimated 44.9K visits, down 4% on the month before. It ranks #1,516 of 33,626 Personal Care brands in United States and holds a 3.4 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mad Viking Beard Co. is a men's grooming company that offers premium beard products including oils, balms, washes, and body care items, along with men's apparel.
01 · Traffic
How much traffic Mad Viking gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mad Viking drew an estimated 44.9K visits in September 2026, down 4% on the month before and down 20% over three months.
- Worldwide#186,490of 4.5M sites · Top 5%
- In United States#59,501of 1.2M sites · Top 10%
- Personal Care, worldwide#9,499of 215,119 brands · Top 5%
- Personal Care, United States#1,516of 33,626 brands · Top 5%
44.9K
estimated visits in September
1 mo ▼ −3.7%4 mo ▼ −20.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mad Viking.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mad Viking holds 3.4 out of 5 on Trustpilot over 10 reviews, 5 of them in the last twelve months: 60% of customers give five stars and 40% one star.
Cosmetics Store Beauty Product Supplier Beauty Supply Store Hair Product Store Cosmetics Industry Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mad Viking sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mad Viking sells on Shopify, 83% of its catalogue in stock. The best seller is MAD VIKING WOLF PACK, at US$75.00, followed by MAD VIKING BIOTIN BEARD WASH & BIOTIN BEARD CONDITIONER COMBO and SMART FLEX PADDLE BEARD BRUSH.
#1MAD VIKING WOLF PACKMad VikingUS$75.00In stock
#2MAD VIKING BIOTIN BEARD WASH & BIOTIN BEARD CONDITIONER COMBOMad VikingUS$40.00In stock
#3SMART FLEX PADDLE BEARD BRUSHMad VikingUS$22.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mad Viking in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 100% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$25.00
- Currency
- USD
04 · Ads
What Mad Viking is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mad Viking runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Free 3-Bar Soap Set With Every CologneMad Viking Beard and Mustache Company7 Oct 2026image
Free 3-Bar Soap Set With Every CologneMad Viking Beard and Mustache Company7 Oct 2026image
Free 3-Bar Soap Set With Every CologneMad Viking Beard and Mustache Company7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mad Viking, LLCverified
Text ad20 Oct 2026Mad Viking, LLCverified
Text ad20 Oct 2026Mad Viking, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mad Viking.
The creators who tag @madvikingbeardco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @madvikingbeardco on Instagram, led by Jimmy Nordvall (22.5K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJimmy Nordvall@jimmynordvall · 🇺🇸 US | Beauty cosmetics skincare Creator | 22.5K | 0.5% | 2 | Tagged @madvikingbeardco |
06 · Competitors according to Gravity
Who Mad Viking competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mad Viking among Personal Care brands in United States. The closest is BEVEL, then NO HAIR CREW, Jeremy's Razors, Viking Revolution, Scotch Porter, The Bearded Mack Grooming CO..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BEVELgetbevel.com | |||||||
| NO HAIR CREWnohaircrew.us | |||||||
| Jeremy's Razorsjeremysrazors.com | |||||||
| Viking Revolutionvikingrevolution.com | |||||||
| Scotch Porterscotchporter.com | |||||||
| The Bearded Mack Grooming CO.thebeardedmackgroomingco.com |
07 · Company
The company behind Mad Viking.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mad Viking is a company based in Pulaski, United States, founded in 2013 according to LinkedIn, on a domain registered in September 2014. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Pulaski
- Founded
- 2013, per LinkedIn
- Domain registered
- 21 Sept 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- madvikingbeard.com · Shopify · USD
- Catalogue
- 48 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mad Viking
What people ask Google about Mad Viking.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mad Viking a legit company?
According to Gravity by Benchr, Mad Viking is a brand based in Pulaski, United States: its website has existed since September 2014, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 51,604 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mad Viking reviews: is it worth it?
Customers rate Mad Viking 3.4 out of 5 on Trustpilot over 10 reviews, 5 of them in the last twelve months: 60% give five stars, 40% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mad Viking sell?
Mad Viking Beard Co. is a men's grooming company that offers premium beard products including oils, balms, washes, and body care items, along with men's apparel. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Mad Viking expensive?
Mad Viking's best seller, MAD VIKING WOLF PACK, sells US$75.00 on madvikingbeard.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check madvikingbeard.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Mad Viking promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Mad Viking advertises on Facebook and Instagram and on Google, where its offers often run. Check madvikingbeard.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mad Viking?
Mad Viking sells on its own website, madvikingbeard.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mad Viking?
Gravity by Benchr records a company based in Pulaski, United States, founded in 2013 according to LinkedIn, on a domain registered in 2014, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mad Viking growing?
Not at the moment. Gravity by Benchr estimates about 44,900 visits to madvikingbeard.com in September 2026, down 4% in a month and down 20% over three months. Mad Viking ranks #1,516 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mad Viking use?
Gravity by Benchr identifies madvikingbeard.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Mad Viking's ad budget?
Gravity by Benchr does not publish a spend figure for Mad Viking on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Mad Viking ranks #1,516 of 33,626 by estimated traffic. Its closest competitors on the same market are BEVEL, NO HAIR CREW, Jeremy's Razors, Viking Revolution, Scotch Porter. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mad Viking.