Brand page · Personal Care · United States
Manscaped: 1.5M visits a month, 184 active Meta ads, Gravity score 555.
Manscaped — MANSCAPED is a men's grooming brand that specializes in tools and care products for head-to-toe grooming, with a focus on below-the-waist care and premium grooming accessories. In September 2026 manscaped.com drew an estimated 1.5M visits, up 3% on the month before. It ranks #40 of 33,626 Personal Care brands in United States and holds a 4.6 Trustpilot rating over 6,378 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MANSCAPED is a men's grooming brand that specializes in tools and care products for head-to-toe grooming, with a focus on below-the-waist care and premium grooming accessories.
01 · Traffic
How much traffic Manscaped gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Manscaped drew an estimated 1.5M visits in September 2026, up 3% on the month before and down 0% over three months.
- Worldwide#10,416of 4.5M sites · Top 1%
- In United States#3,470of 1.2M sites · Top 1%
- Personal Care, worldwide#340of 215,119 brands · Top 1%
- Personal Care, United States#40of 33,626 brands · Top 1%
1.5M
estimated visits in September
1 mo ▲ +3.3%4 mo ▼ −0.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Manscaped.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Manscaped holds 4.6 out of 5 on Trustpilot over 6,378 reviews, 2,401 of them in the last twelve months: 69% of customers give five stars and 22% one star. That volume places Manscaped in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Manscaped sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Manscaped sells on Shopify, 100% of its catalogue in stock. The best seller is Replacement Blade Replenishment, at US$14.99, followed by Lawn Mower™ Replacement Blade & Crop Preserver™ and Lawn Mower™ Replacement Blade & Crop Mop™.
#1Replacement Blade ReplenishmentManscapedUS$14.99In stock
#3Lawn Mower™ Replacement Blade & Crop Preserver™ManscapedUS$18.99In stock
Lawn Mower™ Replacement Blade & Crop Mop™ManscapedUS$18.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Manscaped in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$38.99
- Currency
- USD
04 · Ads
What Manscaped is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Manscaped runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2025 (image, text, video).
The Lawn Mower® Ultra: Precision Where It MattersMANSCAPED7 Oct 2026video
The Lawn Mower® Ultra Gen 6: Precision Where It MattersMANSCAPED7 Oct 2026video
The Lawn Mower® Ultra Gen 6: Precision Where It MattersMANSCAPED6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026MANSCAPED, INC.verified
Text ad19 Oct 2026MANSCAPED, INC.verified
Image ad19 Oct 2026MANSCAPED, INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Manscaped.
The creators who tag @manscaped on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @manscaped on Instagram, led by Headkrack (327K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHeadkrack@headkrack · 🇺🇸 US | Cinema series pop culture Creator | 327K | 0.3% | 5 | Tagged @manscaped |
06 · Competitors according to Gravity
Who Manscaped competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Manscaped among Personal Care brands in United States. The closest is myhuevos.com.co, then Brio Product Group, Groom Here, Skull Shaver, Groomie, Bumzzy.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| myhuevos.com.comyhuevos.com.co | |||||||
| Brio Product Groupbrio4life.com | |||||||
| Groom Heregroomhere.co.uk | |||||||
| Skull Shaverskullshaver.com | |||||||
| Groomiegroomie.club | |||||||
| Bumzzybumzzy.com |
07 · Company
The company behind Manscaped.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Manscaped is a company based in United States, founded in 2016 according to LinkedIn, on a domain registered in October 2013. It employs about 258 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2016, per LinkedIn
- Domain registered
- 20 Oct 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 258 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- manscaped.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Manscaped
What people ask Google about Manscaped.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Manscaped legit or a scam?
According to Gravity by Benchr, Manscaped is a brand based in United States: its website has existed since October 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 258 people on LinkedIn, it has 631,406 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Manscaped reviews: is it worth it?
Customers rate Manscaped 4.6 out of 5 on Trustpilot over 6,378 reviews, 2,401 of them in the last twelve months: 69% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Manscaped known for?
MANSCAPED is a men's grooming brand that specializes in tools and care products for head-to-toe grooming, with a focus on below-the-waist care and premium grooming accessories. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification, October 2026.
Manscaped prices: how much is it?
Manscaped's best seller, Replacement Blade Replenishment, sells US$14.99 on manscaped.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check manscaped.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Manscaped have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Manscaped advertises on Facebook and Instagram and on Google, where its offers often run. Check manscaped.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Manscaped?
Manscaped sells on its own website, manscaped.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Manscaped?
Gravity by Benchr records a company based in United States, founded in 2016 according to LinkedIn, on a domain registered in 2013, with 258 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Manscaped doing well?
Not at the moment. Gravity by Benchr estimates about 1,517,800 visits to manscaped.com in September 2026, up 3% in a month and down 0% over three months. Manscaped ranks #40 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Manscaped use?
Gravity by Benchr identifies manscaped.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Manscaped spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Manscaped on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Manscaped ranks #40 of 33,626 by estimated traffic. Its closest competitors on the same market are myhuevos.com.co, Brio Product Group, Groom Here, Skull Shaver, Groomie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Manscaped.