Brand page · Clothing Accessories · United States
Maui Jim: 879K visits a month, 55 active Meta ads.
Maui Jim — Maui Jim is a global brand of polarized sunglasses founded in Hawaii, known for developing PolarizedPlus2 lens technology that blocks 100% of UVA and UVB rays while enhancing color and clarity. In September 2026 mauijim.com drew an estimated 879K visits, down 29% on the month before. It ranks #21 of 34,142 Clothing Accessories brands in United States and holds a 3.0 Trustpilot rating over 263 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Maui Jim is a global brand of polarized sunglasses founded in Hawaii, known for developing PolarizedPlus2 lens technology that blocks 100% of UVA and UVB rays while enhancing color and clarity.
01 · Traffic
How much traffic Maui Jim gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Maui Jim drew an estimated 879K visits in September 2026, down 29% on the month before and down 39% over three months.
- Worldwide#16,028of 4.5M sites · Top 1%
- In United States#5,287of 1.2M sites · Top 1%
- Clothing Accessories, worldwide#63of 85,207 brands · Top 1%
- Clothing Accessories, United States#21of 34,142 brands · Top 1%
879K
estimated visits in September
1 mo ▼ −29.2%4 mo ▼ −38.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Maui Jim.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Maui Jim holds 3.0 out of 5 on Trustpilot over 263 reviews, 57 of them in the last twelve months: 55% of customers give five stars and 35% one star. That volume places Maui Jim in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Sunglasses Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Maui Jim sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Maui Jim's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Maui Jim in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Maui Jim is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Maui Jim runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Experience Maui JimMaui Jim8 Oct 2026image
The Lonomea. Shop Your Golden Hour.Maui Jim7 Oct 2026image
Shop HiwaHiwaMaui Jim7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MAUI JIM USA, INC.verified
Image ad20 Oct 2026MAUI JIM USA, INC.verified
Text ad20 Oct 2026MAUI JIM USA, INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Maui Jim.
The creators who tag @mauijim on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mauijim on Instagram, led by Dana Katz (36.2K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDana Katz@danalaurenk · 🇺🇸 US | Travel tourism exploration Creator | 36.2K | — | 11 | Tagged @mauijim |
06 · Competitors according to Gravity
Who Maui Jim competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Maui Jim among Clothing Accessories brands in United States. The closest is Shady Rays®, then costadelmar.com, nativeyewear.com, Shop Sunski, hawkersco.com, VUARNET.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Shady Rays®shadyrays.com | |||||||
| costadelmar.comcostadelmar.com | |||||||
| nativeyewear.comnativeyewear.com | |||||||
| Shop Sunskisunski.com | |||||||
| hawkersco.comhawkersco.com | |||||||
| VUARNETvuarnet.com |
07 · Company
The company behind Maui Jim.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Maui Jim is a company based in United States, founded in 1987 according to LinkedIn, on a domain registered in March 1998. It employs about 717 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1987, per LinkedIn
- Domain registered
- 15 Mar 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 717 on LinkedIn · 1,001-5,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mauijim.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Maui Jim
What people ask Google about Maui Jim.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Maui Jim a legit company?
According to Gravity by Benchr, Maui Jim is a brand based in United States: its website has existed since March 1998, it employs 717 people on LinkedIn, it has 312,644 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Maui Jim reviews
Customers rate Maui Jim 3.0 out of 5 on Trustpilot over 263 reviews, 57 of them in the last twelve months: 55% give five stars, 35% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Maui Jim sell?
Maui Jim is a global brand of polarized sunglasses founded in Hawaii, known for developing PolarizedPlus2 lens technology that blocks 100% of UVA and UVB rays while enhancing color and clarity. Gravity by Benchr classifies it under Clothing Accessories. Source: Gravity by Benchr product classification.
Is there a Maui Jim discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Maui Jim advertises on Facebook and Instagram and on Google, where its offers often run. Check mauijim.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Maui Jim?
Gravity by Benchr records a company based in United States, founded in 1987 according to LinkedIn, on a domain registered in 1998, with 717 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Maui Jim growing?
Not at the moment. Gravity by Benchr estimates about 879,100 visits to mauijim.com in September 2026, down 29% in a month and down 39% over three months. Maui Jim ranks #21 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Maui Jim's ad budget?
Gravity by Benchr does not publish a spend figure for Maui Jim on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Maui Jim ranks #21 of 34,142 by estimated traffic. Its closest competitors on the same market are Shady Rays®, costadelmar.com, nativeyewear.com, Shop Sunski, hawkersco.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Maui Jim.