Brand page · Building Materials · Norway
Maxbo: 731K visits a month, 19 active Meta ads.
Maxbo — Maxbo is a Norwegian retail chain in the home and building materials market, offering products and services for DIY projects and home improvement. In September 2026 maxbo.no drew an estimated 731K visits, down 6% on the month before. It ranks #1 of 67 Building Materials brands in Norway and holds a 1.8 Trustpilot rating over 40 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Maxbo is a Norwegian retail chain in the home and building materials market, offering products and services for DIY projects and home improvement.
01 · Traffic
How much traffic Maxbo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Maxbo drew an estimated 731K visits in September 2026, down 6% on the month before and up 10% over three months.
- Worldwide#18,440of 4.5M sites · Top 1%
- In Norway#67of 15.2K sites · Top 1%
- Building Materials, worldwide#67of 90,845 brands · Top 1%
- Building Materials, Norway#1of 67 brands · Top 5%
731K
estimated visits in September
1 mo ▼ −6.4%4 mo ▲ +10.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Maxbo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Maxbo holds 1.8 out of 5 on Trustpilot over 40 reviews, 15 of them in the last twelve months: 18% of customers give five stars and 63% one star. That volume places Maxbo in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Building Materials Supplier Tool Store Building Materials Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Maxbo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Maxbo's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Maxbo in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Maxbo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Maxbo runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since November 2023 (image, text, video).
Huntonit proff vegg. Skrufaste plater med skjult skjøt! Blir det egentlig bedre? Reklame @maxbo Da jeg skulle pusse opp stuen, var jeg heMaxbo13 Oct 2026video
Må panelovnen egentlig stå under vinduet?🔥 #maxbo #klartdukan #oktober #høstMaxbo13 Oct 2026video
Trenger du en ny hylle å ha på veggen? Denne er super og veldig enkel å lage! Reklame @maxbo, #klartdukan Jeg har brukt en hobbyplate på 4Maxbo13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Maxbo ASverified
Text ad19 Oct 2026Maxbo ASverified
Text ad19 Oct 2026Maxbo ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Maxbo.
The creators who tag @maxbo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @maxbo on Instagram, led by Epica Awards (14.9K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEpica Awards@epicaawards · 🇳🇱 NL | Marketing sales branding Creator | 14.9K | 0.1% | 1 | Tagged @maxbo |
06 · Competitors according to Gravity
Who Maxbo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Maxbo among Building Materials brands in Norway. The closest is Byggmax, then XL-BYG, Byggmakker, Bygger'n, xlbygg.se, Húsasmiðjan.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Byggmaxbyggmax.no | |||||||
| XL-BYGxl-byg.dk | |||||||
| Byggmakkerbyggmakker.no | |||||||
| Bygger'nbyggern.no | |||||||
| xlbygg.sexlbygg.se | |||||||
| Húsasmiðjanhusa.is |
07 · Company
The company behind Maxbo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Maxbo is a company based in Norway, on a domain registered in November 1999. It employs about 503 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway
- Founded
- Data not available
- Domain registered
- 14 Nov 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 503 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- maxbo.no
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Maxbo
What people ask Google about Maxbo.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Maxbo legit?
According to Gravity by Benchr, Maxbo is a brand based in Norway: its website has existed since November 1999, it employs 503 people on LinkedIn, it has 23,220 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Maxbo reviews: is it worth it?
Customers rate Maxbo 1.8 out of 5 on Trustpilot over 40 reviews, 15 of them in the last twelve months: 18% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Maxbo known for?
Maxbo is a Norwegian retail chain in the home and building materials market, offering products and services for DIY projects and home improvement. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
Does Maxbo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Maxbo advertises on Facebook and Instagram and on Google, where its offers often run. Check maxbo.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Maxbo?
Gravity by Benchr records a company based in Norway, whose domain was registered in 1999, with 503 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Maxbo growing?
Yes. Gravity by Benchr estimates about 731,100 visits to maxbo.no in September 2026, down 6% in a month and up 10% over three months. Maxbo ranks #1 of 67 Building Materials brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Maxbo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Maxbo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in Norway?
Among Building Materials brands in Norway in the Gravity by Benchr index, Maxbo ranks #1 of 67 by estimated traffic. Its closest competitors on the same market are Byggmax, XL-BYG, Byggmakker, Bygger'n, xlbygg.se. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Maxbo.