Brand page · Food Items · United States
McCormick: 1.6M visits a month, 72 active Meta ads, Gravity score 327.
McCormick — McCormick is a brand that sells spices, seasonings, and cooking products, offering recipe ideas and cooking tips. In September 2026 mccormick.com drew an estimated 1.6M visits, down 28% on the month before. It ranks #14 of 20,419 Food Items brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Food Items brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
McCormick is a brand that sells spices, seasonings, and cooking products, offering recipe ideas and cooking tips.
01 · Traffic
How much traffic McCormick gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
McCormick drew an estimated 1.6M visits in September 2026, down 28% on the month before and down 17% over three months.
- Worldwide#10,094of 4.5M sites · Top 1%
- In United States#3,374of 1.2M sites · Top 1%
- Food Items, worldwide#237of 260,714 brands · Top 1%
- Food Items, United States#14of 20,419 brands · Top 1%
1.6M
estimated visits in September
1 mo ▼ −28.1%4 mo ▼ −17.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about McCormick.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
McCormick holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Spice Store Food Producer Food Products Supplier Food Manufacturer Food Seasoning Manufacturer Condiments Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What McCormick sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
McCormick sells on Shopify, 58% of its catalogue in stock. The best seller is OLD BAY® Hot Sauce, at US$10.99, followed by Frank's RedHot® Dill Pickle Naturally Flavored Hot Sauce (2-Pack) and McCormick® One Piece Spice Kit, Limited Edition.
#1OLD BAY® Hot SauceMcCormickUS$10.99In stock
#2Frank's RedHot® Dill Pickle Naturally Flavored Hot Sauce (2-Pack)McCormickUS$6.49In stock
#3McCormick® One Piece Spice Kit, Limited EditionMcCormickUS$25.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places McCormick in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 16% of the catalogue
- In stock
- 58%
- Upper price quartile
- US$50.00
- Currency
- USD
04 · Ads
What McCormick is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
McCormick runs Meta ads on Facebook, Instagram, and has advertised on Google since March 2023 (image, text, video).
A sweet treat with ParisMcCormick Spice6 Oct 2026video
Iconic eats, with ParisMcCormick Spice6 Oct 2026video
Weeknight meals with ParisMcCormick Spice6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about McCormick.
The creators who tag @mccormickspice on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mccormickspice on Instagram, led by ShA (24.8K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShA@eatyourplantssis · 🇺🇸 US | Food cooking nutrition Creator | 24.8K | 0.5% | 9 | Tagged @mccormickspice |
06 · Competitors according to Gravity
Who McCormick competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for McCormick among Food Items brands in United States. The closest is The Spice House, then JUST SPICES®, penzeys.com, shop.verstegen.nl, Osmo, ducros.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Spice Housethespicehouse.com | |||||||
| JUST SPICES®justspices.de | |||||||
| penzeys.compenzeys.com | |||||||
| shop.verstegen.nlshop.verstegen.nl | |||||||
| Osmoosmokitchen.com | |||||||
| ducros.comducros.com |
07 · Company
The company behind McCormick.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
McCormick is a company based in Addison, United States, on a domain registered in December 1994. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Addison
- Founded
- Data not available
- Domain registered
- 19 Dec 1994
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mccormick.com · Shopify · USD
- Catalogue
- 167 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about McCormick
What people ask Google about McCormick.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is McCormick a legit company?
According to Gravity by Benchr, McCormick is a brand based in Addison, United States: its website has existed since December 1994, it sells on a Shopify store, it has 368,997 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is McCormick?
McCormick is a brand that sells spices, seasonings, and cooking products, offering recipe ideas and cooking tips. Gravity by Benchr classifies it under Food Items, with Seasonings & Spices making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is McCormick expensive?
McCormick's best seller, OLD BAY® Hot Sauce, sells US$10.99 on mccormick.com. 58% of the catalogue is in stock. Gravity does not track prices daily: check mccormick.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
McCormick promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: McCormick advertises on Facebook and Instagram and on Google, where its offers often run. Check mccormick.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy McCormick?
McCormick sells on its own website, mccormick.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns McCormick?
Gravity by Benchr records a company based in Addison, United States, whose domain was registered in 1994, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is McCormick doing well?
Not at the moment. Gravity by Benchr estimates about 1,573,800 visits to mccormick.com in September 2026, down 28% in a month and down 17% over three months. McCormick ranks #14 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does McCormick use?
Gravity by Benchr identifies mccormick.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is McCormick's ad budget?
Gravity by Benchr does not publish a spend figure for McCormick on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United States?
Among Food Items brands in United States in the Gravity by Benchr index, McCormick ranks #14 of 20,419 by estimated traffic. Its closest competitors on the same market are The Spice House, JUST SPICES®, penzeys.com, shop.verstegen.nl, Osmo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with McCormick.