Brand page · Health Care · Australia
Metagenics: 127K visits a month, 256 active Meta ads, Gravity score 637.
Metagenics — Metagenics is a company that produces evidence-based vitamins and practitioner-grade supplements. They focus on nutrition science and nutrigenomics to support health and wellness. In September 2026 metagenics.com.au drew an estimated 127K visits, down 14% on the month before. It ranks #28 of 2,157 Health Care brands in Australia.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 41 peers: Health Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Metagenics is a company that produces evidence-based vitamins and practitioner-grade supplements. They focus on nutrition science and nutrigenomics to support health and wellness.
01 · Traffic
How much traffic Metagenics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Metagenics drew an estimated 127K visits in September 2026, down 14% on the month before and down 10% over three months.
- Worldwide#76,469of 4.5M sites · Top 5%
- In Australia#1,657of 105K sites · Top 5%
- Health Care, worldwide#1,813of 105,715 brands · Top 5%
- Health Care, Australia#28of 2,157 brands · Top 5%
127K
estimated visits in September
1 mo ▼ −13.7%4 mo ▼ −9.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Metagenics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Metagenics holds 2.5 out of 5 on Trustpilot over 5 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 80% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Metagenics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Metagenics sells on Shopify, 97% of its catalogue in stock. The best seller is Hemagenics Iron Advanced 30 Capsules, at A$21.95, followed by NeuroCalm 120 Tablets and MetaRelax Magnesium Raspberry 482g Powder.
#1Hemagenics Iron Advanced 30 CapsulesMetagenicsA$21.95In stock
#2NeuroCalm 120 TabletsMetagenicsA$85.95In stock
#3MetaRelax Magnesium Raspberry 482g PowderMetagenicsA$89.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Metagenics in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 82% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$57.34
- Currency
- AUD
04 · Ads
What Metagenics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Metagenics runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Your gut is constantly interacting with what you eat 🌿 While supplements play an important role, everyday gut health also starts with the cMetagenics ANZ8 Oct 2026image
Some of the best health advice is not new at all 💚 Move your body. Eat more whole foods. Look after yourself while you’re young. PrioritiseMetagenics ANZ8 Oct 2026video
The centenarians in blue zone communities are known for living longer, healthier lives 💙 One thing researchers have found? Higher levels ofMetagenics ANZ8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026METAGENICS (AUST) PTY LTDverified
Text ad20 Oct 2026METAGENICS (AUST) PTY LTDverified
Text ad20 Oct 2026METAGENICS (AUST) PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Metagenics.
The creators who tag @metagenics_anz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @metagenics_anz on Instagram, led by ꜱᴀʀᴀ ᴍᴜʀᴅᴏᴄᴋ | 🏆 ᴀᴡᴀʀᴅ-ᴡɪɴɴɪɴɢ ᴘʜᴀʀᴍᴀᴄɪꜱᴛ (47.2K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ꜱꜱᴀʀᴀ ᴍᴜʀᴅᴏᴄᴋ | 🏆 ᴀᴡᴀʀᴅ-ᴡɪɴɴɪɴɢ ᴘʜᴀʀᴍᴀᴄɪꜱᴛ@the.sara.murdock · 🇬🇧 GB | Health medicine Creator | 47.2K | 0.1% | 1 | Tagged @metagenics_anz |
06 · Competitors according to Gravity
Who Metagenics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Metagenics among Health Care brands in Australia. The closest is orthomolecularproducts.com, then Pure Encapsulations®, Purely For You, HealthyHey, IVB Wellness Lab, Seeking Health.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| orthomolecularproducts.comorthomolecularproducts.com | |||||||
| Pure Encapsulations®pureencapsulationspro.com | |||||||
| Purely For Youpureforyou.com | |||||||
| HealthyHeyhealthyhey.com | |||||||
| IVB Wellness Labivbwellness.com | |||||||
| Seeking Healthseekinghealth.com |
07 · Company
The company behind Metagenics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Metagenics is a company based in Northgate, Australia. It employs about 1,093 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Northgate
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,093 on LinkedIn · 501-1,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- metagenics.com.au · Shopify · AUD
- Catalogue
- 126 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Metagenics
What people ask Google about Metagenics.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Metagenics legit?
According to Gravity by Benchr, Metagenics is a brand based in Northgate, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,093 people on LinkedIn, it has 42,446 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Metagenics?
Metagenics is a company that produces evidence-based vitamins and practitioner-grade supplements. They focus on nutrition science and nutrigenomics to support health and wellness. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Metagenics cost?
Metagenics' best seller, Hemagenics Iron Advanced 30 Capsules, sells A$21.95 on metagenics.com.au. 97% of the catalogue is in stock. Gravity does not track prices daily: check metagenics.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Metagenics promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Metagenics advertises on Facebook and Instagram and on Google, where its offers often run. Check metagenics.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Metagenics?
Metagenics sells on its own website, metagenics.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Metagenics?
Gravity by Benchr records a company based in Northgate, Australia, with 1,093 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Metagenics growing?
Not at the moment. Gravity by Benchr estimates about 127,300 visits to metagenics.com.au in September 2026, down 14% in a month and down 10% over three months. Metagenics ranks #28 of 2,157 Health Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Metagenics use?
Gravity by Benchr identifies metagenics.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Metagenics' ad budget?
Gravity by Benchr does not publish a spend figure for Metagenics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Australia?
Among Health Care brands in Australia in the Gravity by Benchr index, Metagenics ranks #28 of 2,157 by estimated traffic. Its closest competitors on the same market are orthomolecularproducts.com, Pure Encapsulations®, Purely For You, HealthyHey, IVB Wellness Lab. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Metagenics.