Brand page · Food Items · Austria

METRO Österreich Top 5% worldwide Top 5% in Austria Top 1% in Food Items Top 5% in Food Items in Austria
metro.at·🇦🇹 Austria

METRO Österreich: 121K visits a month, 24 active Meta ads, Gravity score 498.

METRO Österreich — METRO Österreich is a self-service wholesale cash and carry operator that provides food and nonfood products to independent entrepreneurs and businesses. In September 2026 metro.at drew an estimated 121K visits, down 26% on the month before. It ranks #7 of 362 Food Items brands in Austria.

metro.at@metro_oesterreich 10.6KYouTube 1.4KFacebookLinkedIn 6.4KTrustpilot 2.2Meta Ad Library 24

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
121K
−26% vs. August 2026
Instagram followers
10.6K
886 posts · @metro_oesterreich
Trustpilot
2.2
8 reviews · 3 in 12 months
Meta ads
24
active · on Google since 2025
Products
—
Data not available
Rank in Austria
#7
of 362 in Food Items
LinkedIn
6.4K
followers · 281 employees
Earned media value
€1.7k
per month, Instagram

Gravity score

498/ 1000 · 6 of 10 indicators rated
Brand Power524
Momentum429
Performance543

Percentiles within 6 peers: Food Items brands in Austria with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

METRO Österreich is a self-service wholesale cash and carry operator that provides food and nonfood products to independent entrepreneurs and businesses.

01 · Traffic

How much traffic METRO Österreich gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

METRO Österreich drew an estimated 121K visits in September 2026, down 26% on the month before and down 13% over three months.

  • Worldwide#80,137of 4.5M sites · Top 5%
  • In Austria#242of 18.9K sites · Top 5%
  • Food Items, worldwide#2,029of 260,714 brands · Top 1%
  • Food Items, Austria#7of 362 brands · Top 5%
Monthly visitssource Sept 2026

121K

estimated visits in September

1 mo ▼ −25.8%4 mo ▼ −12.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about METRO Österreich.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

METRO Österreich holds 2.2 out of 5 on Trustpilot over 8 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 88% one star.

Trustpilotread 21 Oct 2026
2.2TrustScore · 8 reviews · 3 in 12 months
5 ★0%
4 ★0%
3 ★13%
2 ★0%
1 ★88%

News Service

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What METRO Österreich sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read METRO Österreich's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items85%
Beverages3%
Food Service2%

The dominant category places METRO Österreich in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about METRO Österreich.

The creators who tag @metro_oesterreich on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @metro_oesterreich on Instagram, led by Dr. Steffen Greubel (13.7K followers, 1.8% engagement).

Influencersaccounts tagging @metro_oesterreich · Instagram
AccountProfileFollowersEngagementTagsRelationship
DDr. Steffen Greubel@steffen_greubel · INTLEntrepreneurship startups Creator13.7K1.8%2Tagged @metro_oesterreich
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who METRO Österreich competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for METRO Österreich among Food Items brands in Austria. The closest is Bidfood, then US Foods CHEF'STORE, US Foods, HANOS, e-bidfood.pl, makro.pl.

CompetitorsFood Items · Austria · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Bidfoodbidfood.co.uk
US Foods CHEF'STOREchefstore.com
US Foodsusfoods.com
HANOShanos.nl
e-bidfood.ple-bidfood.pl
makro.plmakro.pl
Competitors Gravity finds for METRO Österreich. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare METRO Österreich with Bidfood

07 · Company

The company behind METRO Österreich.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

METRO Österreich is a company based in Austria, founded in 1971 according to LinkedIn. It employs about 281 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇹 Austria
Founded
1971, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
281 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
metro.at
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about METRO Österreich

What people ask Google about METRO Österreich.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is METRO Österreich legit?

According to Gravity by Benchr, METRO Österreich is a brand based in Austria: it employs 281 people on LinkedIn, it has 10,579 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is METRO Österreich known for?

METRO Österreich is a self-service wholesale cash and carry operator that provides food and nonfood products to independent entrepreneurs and businesses. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.

Does METRO Österreich have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: METRO Österreich advertises on Facebook and Instagram and on Google, where its offers often run. Check metro.at for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind METRO Österreich?

Gravity by Benchr records a company based in Austria, founded in 1971 according to LinkedIn, with 281 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is METRO Österreich growing?

Not at the moment. Gravity by Benchr estimates about 120,600 visits to metro.at in September 2026, down 26% in a month and down 13% over three months. METRO Österreich ranks #7 of 362 Food Items brands in Austria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does METRO Österreich spend on Meta ads?

Gravity by Benchr does not publish a spend figure for METRO Österreich on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in Austria?

Among Food Items brands in Austria in the Gravity by Benchr index, METRO Österreich ranks #7 of 362 by estimated traffic. Its closest competitors on the same market are Bidfood, US Foods CHEF'STORE, US Foods, HANOS, e-bidfood.pl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with METRO Österreich.