Brand page · Clothing · United States

Michael Kors Top 1% worldwide Top 1% in United States Top 1% in Clothing Top 1% in Clothing in United States
michaelkors.com·🇺🇸 United States·Since 1999

Michael Kors: 11.6M visits a month, 1,631 active Meta ads, Gravity score 519.

Michael Kors — Michael Kors is a luxury brand that produces accessories, footwear, watches, jewelry, ready-to-wear clothing, eyewear and fragrance products. In September 2026 michaelkors.com drew an estimated 11.6M visits, down 6% on the month before. It ranks #4 of 97,158 Clothing brands in United States and holds a 1.3 Trustpilot rating over 2,067 reviews.

michaelkors.com@michaelkors 19MYouTube 219KFacebookLinkedIn 761KTrustpilot 1.3Meta Ad Library 1,631

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
11.6M
−6% vs. August 2026
Instagram followers
19M
7,778 posts · @michaelkors
Trustpilot
1.3
2,067 reviews · 316 in 12 months
Meta ads
1,631
active · on Google since 2024
Products
—
Data not available
Rank in United States
#4
of 97,158 in Clothing
LinkedIn
761K
followers · 9,495 employees
Earned media value
€1.1m
per month, Instagram

Gravity score

519/ 1000 · 8 of 10 indicators rated
Brand Power478
Momentum500
Performance580

Percentiles within 5 peers: Clothing brands in United States with gt10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Michael Kors is a luxury brand that produces accessories, footwear, watches, jewelry, ready-to-wear clothing, eyewear and fragrance products.

01 · Traffic

How much traffic Michael Kors gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Michael Kors drew an estimated 11.6M visits in September 2026, down 6% on the month before and up 13% over three months.

  • Worldwide#1,845of 4.5M sites · Top 1%
  • In United States#692of 1.2M sites · Top 1%
  • Clothing, worldwide#115of 459,295 brands · Top 1%
  • Clothing, United States#4of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

11.6M

estimated visits in September

1 mo ▼ −6.4%4 mo ▲ +12.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Michael Kors.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Michael Kors holds 1.3 out of 5 on Trustpilot over 2,067 reviews, 316 of them in the last twelve months: 10% of customers give five stars and 83% one star. That volume places Michael Kors in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
1.3TrustScore · 2,067 reviews · 316 in 12 months
Top 10% review volume
5 ★10%
4 ★1%
3 ★2%
2 ★4%
1 ★83%

Clothing Store Bags and Luggage Store Shoe Store Fashion Accessories Store Bag Shop Handbags Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Michael Kors sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Michael Kors's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing28%
Jewelry18%
Handbags, Wallets & Cases18%

The dominant category places Michael Kors in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Michael Kors.

The creators who tag @michaelkors on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @michaelkors · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Michael Kors competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Michael Kors among Clothing brands in United States. The closest is coach.com, then katespade.eu, kurtgeiger.com, marcjacobs.com, karl.com, kennethcole.com.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
coach.comcoach.com
katespade.eukatespade.eu
kurtgeiger.comkurtgeiger.com
marcjacobs.commarcjacobs.com
karl.comkarl.com
kennethcole.comkennethcole.com
Competitors Gravity finds for Michael Kors. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Michael Kors with coach.com

07 · Company

The company behind Michael Kors.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Michael Kors is a company based in United States, founded in 1981 according to LinkedIn, on a domain registered in March 1999. It employs about 9,495 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States
Founded
1981, per LinkedIn
Domain registered
8 Mar 1999
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
9,495 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
michaelkors.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Michael Kors

What people ask Google about Michael Kors.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Michael Kors legit?

According to Gravity by Benchr, Michael Kors is a brand based in United States: its website has existed since March 1999, it employs 9,495 people on LinkedIn, it has 18,988,062 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Michael Kors?

Customers rate Michael Kors 1.3 out of 5 on Trustpilot over 2,067 reviews, 316 of them in the last twelve months: 10% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Michael Kors?

Michael Kors is a luxury brand that produces accessories, footwear, watches, jewelry, ready-to-wear clothing, eyewear and fragrance products. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

Is there a Michael Kors discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Michael Kors advertises on Facebook and Instagram and on Google, where its offers often run. Check michaelkors.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Michael Kors?

Gravity by Benchr records a company based in United States, founded in 1981 according to LinkedIn, on a domain registered in 1999, with 9,495 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Michael Kors growing?

Yes. Gravity by Benchr estimates about 11,610,000 visits to michaelkors.com in September 2026, down 6% in a month and up 13% over three months. Michael Kors ranks #4 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Michael Kors' ad budget?

Gravity by Benchr does not publish a spend figure for Michael Kors on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, Michael Kors ranks #4 of 97,158 by estimated traffic. Its closest competitors on the same market are coach.com, katespade.eu, kurtgeiger.com, marcjacobs.com, karl.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Michael Kors.