Brand page · Apparel & Accessories · United States
Midnight Hour: 704K visits a month, 143 active Meta ads, Gravity score 725.
Midnight Hour — Midnight Hour is a goth clothing and dark aesthetic apparel brand that offers statement pieces and wardrobe staples inspired by gothic, alternative and dark romantic fashion. In September 2026 midnighthour.com drew an estimated 704K visits, up 38% on the month before. It ranks #10 of 8,566 Apparel & Accessories brands in United States and holds a 4.7 Trustpilot rating over 1,815 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 98 peers: Apparel & Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Midnight Hour is a goth clothing and dark aesthetic apparel brand that offers statement pieces and wardrobe staples inspired by gothic, alternative and dark romantic fashion.
01 · Traffic
How much traffic Midnight Hour gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Midnight Hour drew an estimated 704K visits in September 2026, up 38% on the month before and up 55% over three months.
- Worldwide#18,940of 4.5M sites · Top 1%
- In United States#6,236of 1.2M sites · Top 1%
- Apparel & Accessories, worldwide#26of 19,191 brands · Top 1%
- Apparel & Accessories, United States#10of 8,566 brands · Top 1%
704K
estimated visits in September
1 mo ▲ +38.4%4 mo ▲ +54.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Midnight Hour.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Midnight Hour holds 4.7 out of 5 on Trustpilot over 1,815 reviews, 1,611 of them in the last twelve months: 89% of customers give five stars and 3% one star. That volume places Midnight Hour in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Dress Store Clothing Store Jewelry Store Fashion Accessories Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Midnight Hour sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Midnight Hour sells on Shopify, 94% of its catalogue in stock. The best seller is Free Returns + Package Protection, at US$1.48–US$2.15, followed by Deathmoth Embroidered Blouson Top and Vegan Belted Harness.
#1Free Returns + Package ProtectionMidnight HourUS$1.48–US$2.15In stock
#2Deathmoth Embroidered Blouson TopMidnight HourUS$49.00In stock
#3Vegan Belted HarnessMidnight HourUS$39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Midnight Hour in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 90% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$69.00
- Currency
- USD
04 · Ads
What Midnight Hour is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Midnight Hour runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text).
Shop Midnight HourMidnight Hour6 Oct 2026image
Shop Midnight HourMidnight Hour6 Oct 2026image
Shop Midnight HourMidnight Hour6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Akiko Cookverified
Text ad20 Oct 2026Akiko Cookverified
Text ad20 Oct 2026Akiko Cookverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Midnight Hour.
The creators who tag @midnighthour on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @midnighthour on Instagram, led by Mimo ☾ (100K followers, 11.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMimo ☾@quimimo · 🇺🇸 US | Fashion style luxury Creator | 100K | 11.1% | 2 | Tagged @midnighthour |
06 · Competitors according to Gravity
Who Midnight Hour competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Midnight Hour among Apparel & Accessories brands in United States. The closest is Goth N' Rock, then Cosmoslay, KILLSTAR, Disturbia, DraculaClothing, RESTYLE SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Goth N' Rockgothnrock.com | |||||||
| Cosmoslaycosmoslay.com | |||||||
| KILLSTARkillstar.com | |||||||
| Disturbiadisturbia.us | |||||||
| DraculaClothingdraculaclothing.com | |||||||
| RESTYLE SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄrestyle.pl |
07 · Company
The company behind Midnight Hour.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Midnight Hour is a company based in SIERRA MADRE, United States, founded in 2012 according to LinkedIn, on a domain registered in November 1997. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · SIERRA MADRE
- Founded
- 2012, per LinkedIn
- Domain registered
- 5 Nov 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- midnighthour.com · Shopify · USD
- Catalogue
- 555 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Midnight Hour
What people ask Google about Midnight Hour.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Midnight Hour a legit company?
According to Gravity by Benchr, Midnight Hour is a brand based in SIERRA MADRE, United States: its website has existed since November 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 316,252 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Midnight Hour reviews: is it worth it?
Customers rate Midnight Hour 4.7 out of 5 on Trustpilot over 1,815 reviews, 1,611 of them in the last twelve months: 89% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Midnight Hour sell?
Midnight Hour is a goth clothing and dark aesthetic apparel brand that offers statement pieces and wardrobe staples inspired by gothic, alternative and dark romantic fashion. Gravity by Benchr classifies it under Apparel & Accessories, with Apparel & Accessories making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Midnight Hour cost?
Midnight Hour's best seller, Free Returns + Package Protection, sells from US$1.48 to US$2.15 on midnighthour.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check midnighthour.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Midnight Hour promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Midnight Hour advertises on Facebook and Instagram and on Google, where its offers often run. Check midnighthour.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Midnight Hour?
Midnight Hour sells on its own website, midnighthour.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Midnight Hour?
Gravity by Benchr records a company based in SIERRA MADRE, United States, founded in 2012 according to LinkedIn, on a domain registered in 1997, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Midnight Hour growing?
Yes. Gravity by Benchr estimates about 703,900 visits to midnighthour.com in September 2026, up 38% in a month and up 55% over three months. Midnight Hour ranks #10 of 8,566 Apparel & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Midnight Hour use?
Gravity by Benchr identifies midnighthour.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Midnight Hour's ad budget?
Gravity by Benchr does not publish a spend figure for Midnight Hour on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Apparel & Accessories brands in United States?
Among Apparel & Accessories brands in United States in the Gravity by Benchr index, Midnight Hour ranks #10 of 8,566 by estimated traffic. Its closest competitors on the same market are Goth N' Rock, Cosmoslay, KILLSTAR, Disturbia, DraculaClothing. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Midnight Hour.