Brand page · Personal Care · United Kingdom
Mighty: 60.7K visits a month, 225 active Meta ads, Gravity score 711.
Mighty — Mighty Mouthcare is a brand that sells natural, refillable and sustainable toothpaste. They offer dentist-approved toothpaste with compostable refills and reusable dispensers to reduce plastic waste. In September 2026 mightymouthcare.com drew an estimated 60.7K visits, up 5% on the month before. It ranks #301 of 8,226 Personal Care brands in United Kingdom and holds a 3.5 Trustpilot rating over 104 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mighty Mouthcare is a brand that sells natural, refillable and sustainable toothpaste. They offer dentist-approved toothpaste with compostable refills and reusable dispensers to reduce plastic waste.
01 · Traffic
How much traffic Mighty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mighty drew an estimated 60.7K visits in September 2026, up 5% on the month before and up 1% over three months.
- Worldwide#144,059of 4.5M sites · Top 5%
- In United Kingdom#7,570of 192K sites · Top 5%
- Personal Care, worldwide#7,240of 215,119 brands · Top 5%
- Personal Care, United Kingdom#301of 8,226 brands · Top 5%
60.7K
estimated visits in September
1 mo ▲ +4.9%4 mo ▲ +1.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mighty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mighty holds 3.5 out of 5 on Trustpilot over 104 reviews, 79 of them in the last twelve months: 63% of customers give five stars and 21% one star. That volume places Mighty in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mighty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mighty sells on Shopify, 100% of its catalogue in stock. The best seller is The Mighty Starter Pack, at £16.50, followed by English Mint Refill Pack and 3 x Refill Pack (V1).
#1The Mighty Starter PackMighty£16.50In stock
#2English Mint Refill PackMighty£6.50–£37.00In stock
#33 x Refill Pack (V1)Mighty£18.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mighty in its comparison group.
- Average rating
- 4.30 / 5
- Rated products
- 83% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$23.33
- Currency
- GBP
04 · Ads
What Mighty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mighty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2026 (image).
Toothpaste without the tube 🌿Mighty Mouthcare7 Oct 2026video
Less foam. Same clean ✨Mighty Mouthcare7 Oct 2026image
Toothpaste without the tube 🌿Mighty Mouthcare7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Mighty.
The creators who tag @mightymouthcare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Mighty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mighty among Personal Care brands in United Kingdom. The closest is Oralieve, then Opalescence Whitening UK, NanoBrush PRO, Smile Therapy, Smiler, Pinkform.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Oralieveoralieve-direct.co.uk | |||||||
| Opalescence Whitening UKopalescencewhitening.co.uk | |||||||
| NanoBrush PROnanobrush.pro | |||||||
| Smile Therapysmile-therapy.co.uk | |||||||
| Smilersmilerteeth.com | |||||||
| Pinkformpinkform.com |
07 · Company
The company behind Mighty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mighty is a company based in London, United Kingdom, founded in 2025 according to LinkedIn, on a domain registered in March 2024. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2025, per LinkedIn
- Domain registered
- 11 Mar 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mightymouthcare.com · Shopify · GBP
- Catalogue
- 2 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mighty
What people ask Google about Mighty.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mighty legit or a scam?
According to Gravity by Benchr, Mighty is a brand based in London, United Kingdom: its website has existed since March 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 9,880 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mighty reviews
Customers rate Mighty 3.5 out of 5 on Trustpilot over 104 reviews, 79 of them in the last twelve months: 63% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mighty sell?
Mighty Mouthcare is a brand that sells natural, refillable and sustainable toothpaste. They offer dentist-approved toothpaste with compostable refills and reusable dispensers to reduce plastic waste. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Mighty prices: how much is it?
Mighty's best seller, The Mighty Starter Pack, sells £16.50 on mightymouthcare.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check mightymouthcare.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Mighty promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Mighty advertises on Facebook and Instagram and on Google, where its offers often run. Check mightymouthcare.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mighty?
Mighty sells on its own website, mightymouthcare.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mighty?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2025 according to LinkedIn, on a domain registered in 2024, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mighty doing well?
Yes. Gravity by Benchr estimates about 60,700 visits to mightymouthcare.com in September 2026, up 5% in a month and up 1% over three months. Mighty ranks #301 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mighty use?
Gravity by Benchr identifies mightymouthcare.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mighty spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mighty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Mighty ranks #301 of 8,226 by estimated traffic. Its closest competitors on the same market are Oralieve, Opalescence Whitening UK, NanoBrush PRO, Smile Therapy, Smiler. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mighty.