Brand page · Outdoor Recreation · United Kingdom
Millets: 568K visits a month, 25 active Meta ads, Gravity score 480.
Millets — Millets is a UK retailer of outdoor clothing, footwear, equipment, tents and camping essentials. In September 2026 millets.co.uk drew an estimated 568K visits, down 32% on the month before. It ranks #12 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 4.4 Trustpilot rating over 103,262 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Outdoor Recreation brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Millets is a UK retailer of outdoor clothing, footwear, equipment, tents and camping essentials.
01 · Traffic
How much traffic Millets gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Millets drew an estimated 568K visits in September 2026, down 32% on the month before and up 4% over three months.
- Worldwide#22,432of 4.5M sites · Top 1%
- In United Kingdom#961of 192K sites · Top 1%
- Outdoor Recreation, worldwide#187of 101,136 brands · Top 1%
- Outdoor Recreation, United Kingdom#12of 3,414 brands · Top 1%
568K
estimated visits in September
1 mo ▼ −32.4%4 mo ▲ +3.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Millets.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Millets holds 4.4 out of 5 on Trustpilot over 103,262 reviews, 6,287 of them in the last twelve months: 82% of customers give five stars and 9% one star. That volume places Millets in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Millets scores 3.6 over 40 reviews.
Outdoor Clothing and Equipment Shop Camping Store Activewear Store Bags and Luggage Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Millets sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Millets sells on Shopify, 32% of its catalogue in stock. The best seller is Nepal 65 Rucksack, at £25.00, followed by Kids' Burham Insulated Jacket and Nepal 65 Rucksack.
#1Nepal 65 RucksackMillets£25.00In stock
#2Kids' Burham Insulated JacketMillets£50.00In stock
#3Nepal 65 RucksackMillets£25.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Millets in its comparison group.
- Average rating
- 4.42 / 5
- Rated products
- 23% of the catalogue
- In stock
- 32%
- Upper price quartile
- US$63.77
- Currency
- GBP
04 · Ads
What Millets is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Millets runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Westlake Hooded Fleece JacketMillets7 Oct 2026image
Use Code: SAVE20Millets7 Oct 2026image
Eurohike Mobile Mains Kit 15mMillets6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026JD Sports Fashion Plcverified
Text ad20 Oct 2026JD Sports Fashion Plcverified
Text ad20 Oct 2026JD Sports Fashion Plcverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Millets.
The creators who tag @milletsonline on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @milletsonline on Instagram, led by @joeadventures___ (10.9K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| jjoeadventures___@joeadventures___ · 🇮🇹 IT | Parenting family Creator | 10.9K | — | 3 | Tagged @milletsonline |
06 · Competitors according to Gravity
Who Millets competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Millets among Outdoor Recreation brands in United Kingdom. The closest is mountainwarehouse.com, then Regatta, unterwegs.biz, thenorthface.co.uk, Marmot, Montbell UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mountainwarehouse.commountainwarehouse.com | |||||||
| Regattaregatta.com | |||||||
| unterwegs.bizunterwegs.biz | |||||||
| thenorthface.co.ukthenorthface.co.uk | |||||||
| Marmotmarmot.com | |||||||
| Montbell UKmontbell.co.uk |
07 · Company
The company behind Millets.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Millets is a company based in Bury Gtr. Manchester, United Kingdom, on a domain registered in August 1997. It employs about 291 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Bury Gtr. Manchester
- Founded
- Data not available
- Domain registered
- 19 Aug 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 291 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- millets.co.uk · Shopify · GBP
- Catalogue
- 2,825 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Millets
What people ask Google about Millets.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Millets legit?
According to Gravity by Benchr, Millets is a brand based in Bury Gtr. Manchester, United Kingdom: its website has existed since August 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 291 people on LinkedIn, it has 16,126 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Millets?
Customers rate Millets 4.4 out of 5 on Trustpilot over 103,262 reviews, 6,287 of them in the last twelve months: 82% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Millets scores 3.6 over 40 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Millets sell?
Millets is a UK retailer of outdoor clothing, footwear, equipment, tents and camping essentials. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 12% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Millets expensive?
Millets' best seller, Nepal 65 Rucksack, sells £25.00 on millets.co.uk. 32% of the catalogue is in stock. Gravity does not track prices daily: check millets.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Millets promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Millets advertises on Facebook and Instagram and on Google, where its offers often run. Check millets.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Millets?
Millets sells on its own website, millets.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Millets?
Gravity by Benchr records a company based in Bury Gtr. Manchester, United Kingdom, whose domain was registered in 1997, with 291 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Millets doing well?
Yes. Gravity by Benchr estimates about 568,000 visits to millets.co.uk in September 2026, down 32% in a month and up 4% over three months. Millets ranks #12 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Millets use?
Gravity by Benchr identifies millets.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Millets' ad budget?
Gravity by Benchr does not publish a spend figure for Millets on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Millets ranks #12 of 3,414 by estimated traffic. Its closest competitors on the same market are mountainwarehouse.com, Regatta, unterwegs.biz, thenorthface.co.uk, Marmot. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Millets.