Brand page · Personal Care · Ireland
Millies: 152K visits a month, 48 active Meta ads, Gravity score 503.
Millies — Millies is Ireland's premium beauty destination offering haircare, skincare and makeup products. It operates as both an online store and salon-based service. In September 2026 millies.ie drew an estimated 152K visits, up 1% on the month before. It ranks #7 of 595 Personal Care brands in Ireland and holds a 4.8 Trustpilot rating over 19,543 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Personal Care brands in Ireland with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Millies is Ireland's premium beauty destination offering haircare, skincare and makeup products. It operates as both an online store and salon-based service.
01 · Traffic
How much traffic Millies gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Millies drew an estimated 152K visits in September 2026, up 1% on the month before and down 36% over three months.
- Worldwide#65,944of 4.5M sites · Top 5%
- In Ireland#153of 14.2K sites · Top 5%
- Personal Care, worldwide#3,130of 215,119 brands · Top 5%
- Personal Care, Ireland#7of 595 brands · Top 5%
152K
estimated visits in September
1 mo ▲ +1.0%4 mo ▼ −35.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Millies.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Millies holds 4.8 out of 5 on Trustpilot over 19,543 reviews, 5,328 of them in the last twelve months: 94% of customers give five stars and 2% one star. That volume places Millies in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, Millies scores 4.8 over 25 reviews.
Cosmetics Industry Health and Beauty Shop Hair Product Store Vitamin and Supplements Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Millies sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Millies sells on Shopify, 82% of its catalogue in stock. The best seller is Alfaparf Milano Semi Di Lino Diamond Illuminating Conditioner 200ml, at €16.75, followed by Alfaparf Milano Semi Di Lino Diamond Illuminating Shampoo 250ml and IMAGE Skincare VITAL C Hydrating Anti-Aging Serum.
#1Alfaparf Milano Semi Di Lino Diamond Illuminating Conditioner 200mlMillies€16.75In stock
#2Alfaparf Milano Semi Di Lino Diamond Illuminating Shampoo 250mlMillies€16.75In stock
#3IMAGE Skincare VITAL C Hydrating Anti-Aging SerumMillies€93.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Millies in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 19% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$57.73
- Currency
- EUR
04 · Ads
What Millies is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Millies runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
Skincare at MilliesMillies.ie7 Oct 2026image
USE BDAY10 | Ends 12th OctMillies.ie7 Oct 2026image
Skincare at MilliesMillies.ie6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Millies Beauty Limitedverified
Text ad20 Oct 2026Millies Beauty Limitedverified
Text ad20 Oct 2026Millies Beauty Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Millies.
The creators who tag @millies.ie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @millies.ie on Instagram, led by Annutri®️Hair, Skin & Nail Supplements & Oils (12.7K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnnutri®️Hair, Skin & Nail Supplements & Oils@annutri_co · 🇬🇧 GB | Beauty cosmetics skincare Creator | 12.7K | 0.3% | 3 | Tagged @millies.ie |
06 · Competitors according to Gravity
Who Millies competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Millies among Personal Care brands in Ireland. The closest is Give Me Cosmetics, then lookfantastic.it, beautywelt.de, Planet Beauty, Eleven, bielenda.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Give Me Cosmeticsgivemecosmetics.com | |||||||
| lookfantastic.itlookfantastic.it | |||||||
| beautywelt.debeautywelt.de | |||||||
| Planet Beautyplanetbeauty.com | |||||||
| Eleveneleven.se | |||||||
| bielenda.combielenda.com |
07 · Company
The company behind Millies.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Millies is a company based in Kildare, Ireland, founded in 2007 according to LinkedIn. It employs about 26 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇪 Ireland · Kildare
- Founded
- 2007, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 26 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- millies.ie · Shopify · EUR
- Catalogue
- 5,094 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Millies
What people ask Google about Millies.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Millies legit?
According to Gravity by Benchr, Millies is a brand based in Kildare, Ireland: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 186,139 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Millies reviews
Customers rate Millies 4.8 out of 5 on Trustpilot over 19,543 reviews, 5,328 of them in the last twelve months: 94% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Millies scores 4.8 over 25 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Millies sell?
Millies is Ireland's premium beauty destination offering haircare, skincare and makeup products. It operates as both an online store and salon-based service. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Millies expensive?
Millies' best seller, Alfaparf Milano Semi Di Lino Diamond Illuminating Conditioner 200ml, sells €16.75 on millies.ie. 82% of the catalogue is in stock. Gravity does not track prices daily: check millies.ie before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Millies have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Millies advertises on Facebook and Instagram and on Google, where its offers often run. Check millies.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Millies?
Millies sells on its own website, millies.ie, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Millies?
Gravity by Benchr records a company based in Kildare, Ireland, founded in 2007 according to LinkedIn, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Millies growing?
Not at the moment. Gravity by Benchr estimates about 152,000 visits to millies.ie in September 2026, up 1% in a month and down 36% over three months. Millies ranks #7 of 595 Personal Care brands in Ireland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Millies use?
Gravity by Benchr identifies millies.ie as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Millies' ad budget?
Gravity by Benchr does not publish a spend figure for Millies on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Ireland?
Among Personal Care brands in Ireland in the Gravity by Benchr index, Millies ranks #7 of 595 by estimated traffic. Its closest competitors on the same market are Give Me Cosmetics, lookfantastic.it, beautywelt.de, Planet Beauty, Eleven. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Millies.