Brand page · Personal Care · Slovenia
MIMOVRSTE: 1.9M visits a month, 57 active Meta ads.
MIMOVRSTE — Mimovrste d.o.o. is the largest Slovenian online retail store with over 1.65 million articles, offering home delivery or personal pickup options for safe and affordable shopping. In September 2026 mimovrste.com drew an estimated 1.9M visits, down 11% on the month before. It ranks #1 of 108 Personal Care brands in Slovenia and holds a 2.2 Trustpilot rating over 66 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Mimovrste d.o.o. is the largest Slovenian online retail store with over 1.65 million articles, offering home delivery or personal pickup options for safe and affordable shopping.
01 · Traffic
How much traffic MIMOVRSTE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MIMOVRSTE drew an estimated 1.9M visits in September 2026, down 11% on the month before and down 0% over three months.
- Worldwide#7,890of 4.5M sites · Top 1%
- In Slovenia#8of 6.2K sites · Top 1%
- Personal Care, worldwide#281of 215,119 brands · Top 1%
- Personal Care, Slovenia#1of 108 brands · Top 1%
1.9M
estimated visits in September
1 mo ▼ −11.0%4 mo ▼ −0.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MIMOVRSTE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MIMOVRSTE holds 2.2 out of 5 on Trustpilot over 66 reviews, 5 of them in the last twelve months: 3% of customers give five stars and 73% one star. That volume places MIMOVRSTE in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Affiliate Marketing Service Advertising Agency Online Marketing Agency Promotional Item Store Marketing Agency
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MIMOVRSTE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MIMOVRSTE's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MIMOVRSTE in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What MIMOVRSTE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MIMOVRSTE runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since May 2023 (image, text).
Izbrana avto oprema za vaša potovanja 🚗mimovrste=)12 Oct 2026image
Prihranite pri izbranih grelnikih Taurus 🏠✨mimovrste=)12 Oct 2026image
Nova profesionalna ponudba za vaše podjetje! 🧼🫧mimovrste=)12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Mimovrste d.o.o.verified
Text ad21 Oct 2026Mimovrste d.o.o.verified
Text ad21 Oct 2026Mimovrste d.o.o.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MIMOVRSTE.
The creators who tag @mimovrste on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who MIMOVRSTE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MIMOVRSTE among Personal Care brands in Slovenia. The closest is SHOPPSTER, then Big Bang, Интернет-магазин Sulpak, Internet Mall d. o. o, bazzar.hr, eKupi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SHOPPSTERshoppster.si | |||||||
| Big Bangbigbang.si | |||||||
| Интернет-магазин Sulpaksulpak.kz | |||||||
| Internet Mall d. o. omall.hr | |||||||
| bazzar.hrbazzar.hr | |||||||
| eKupiekupi.hr |
07 · Company
The company behind MIMOVRSTE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MIMOVRSTE is a company based in Slovenia, founded in 2001 according to LinkedIn, on a domain registered in October 2000. It employs about 113 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇮 Slovenia
- Founded
- 2001, per LinkedIn
- Domain registered
- 17 Oct 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 113 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mimovrste.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MIMOVRSTE
What people ask Google about MIMOVRSTE.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MIMOVRSTE legit or a scam?
According to Gravity by Benchr, MIMOVRSTE is a brand based in Slovenia: its website has existed since October 2000, its Trustpilot profile is claimed by the brand, it employs 113 people on LinkedIn, it has 20,392 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
MIMOVRSTE reviews
Customers rate MIMOVRSTE 2.2 out of 5 on Trustpilot over 66 reviews, 5 of them in the last twelve months: 3% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MIMOVRSTE sell?
Mimovrste d.o.o. is the largest Slovenian online retail store with over 1.65 million articles, offering home delivery or personal pickup options for safe and affordable shopping. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
MIMOVRSTE promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MIMOVRSTE advertises on Facebook and Instagram and on Google, where its offers often run. Check mimovrste.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns MIMOVRSTE?
Gravity by Benchr records a company based in Slovenia, founded in 2001 according to LinkedIn, on a domain registered in 2000, with 113 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is MIMOVRSTE doing well?
Not at the moment. Gravity by Benchr estimates about 1,885,700 visits to mimovrste.com in September 2026, down 11% in a month and down 0% over three months. MIMOVRSTE ranks #1 of 108 Personal Care brands in Slovenia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does MIMOVRSTE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MIMOVRSTE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Slovenia?
Among Personal Care brands in Slovenia in the Gravity by Benchr index, MIMOVRSTE ranks #1 of 108 by estimated traffic. Its closest competitors on the same market are SHOPPSTER, Big Bang, Интернет-магазин Sulpak, Internet Mall d. o. o, bazzar.hr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MIMOVRSTE.