Brand page · Clothing · Sweden
Mini Rodini: 150K visits a month, 53 active Meta ads.
Mini Rodini — Mini Rodini is a Swedish brand for sustainable children's clothing founded in 2006 by artist Cassandra Rhodin, offering quality clothes made of 100% certified organic and recycled materials. In September 2026 minirodini.com drew an estimated 150K visits, up 47% on the month before. It ranks #1,019 of 97,158 Clothing brands in Sweden and holds a 1.7 Trustpilot rating over 44 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Mini Rodini is a Swedish brand for sustainable children's clothing founded in 2006 by artist Cassandra Rhodin, offering quality clothes made of 100% certified organic and recycled materials.
01 · Traffic
How much traffic Mini Rodini gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mini Rodini drew an estimated 150K visits in September 2026, up 47% on the month before and down 3% over three months.
- Worldwide#66,730of 4.5M sites · Top 5%
- In United States#21,990of 1.2M sites · Top 5%
- Clothing, worldwide#6,193of 459,295 brands · Top 5%
- Clothing, United States#1,019of 97,158 brands · Top 5%
150K
estimated visits in September
1 mo ▲ +47.1%4 mo ▼ −3.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mini Rodini.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mini Rodini holds 1.7 out of 5 on Trustpilot over 44 reviews, 10 of them in the last twelve months: 25% of customers give five stars and 50% one star. That volume places Mini Rodini in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Children's Clothing Store Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mini Rodini sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mini Rodini's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Mini Rodini in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Mini Rodini is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mini Rodini runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Panda coat is backmini rodini7 Oct 2026image
Ski trip packing list ✔️ Goggles 🥽 Drawing book ✏️ Alphabet game 🔤 And our sporty Squirrel, of course 🐿️ Aspen Chamonix: soft, cosy sweatmini rodini6 Oct 2026video
Ski trip packing list ✔️ Goggles 🥽 Drawing book ✏️ Alphabet game 🔤 And our sporty Squirrel, of course 🐿️ Aspen Chamonix: soft, cosy sweatmini rodini6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Mini Rodini ABverified
Text ad19 Oct 2026Mini Rodini ABverified
Image ad19 Oct 2026Mini Rodini ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mini Rodini.
The creators who tag @mini_rodini on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mini_rodini on Instagram, led by @edit_jin (15.5K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| eedit_jin@edit_jin · 🇰🇷 KR | Parenting family Creator | 15.5K | 1.8% | 5 | Tagged @mini_rodini |
06 · Competitors according to Gravity
Who Mini Rodini competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mini Rodini among Clothing brands in Sweden. The closest is MiniOlie, then Primary, Minicity, Jenni Kidz, okaidi.fr, papiton.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MiniOlieminiolie.com | |||||||
| Primaryprimary.com | |||||||
| Minicityminicity.com.tr | |||||||
| Jenni Kidzjennikidz.ca | |||||||
| okaidi.frokaidi.fr | |||||||
| papiton.depapiton.de |
07 · Company
The company behind Mini Rodini.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mini Rodini is a company based in Sweden, founded in 2006 according to LinkedIn, on a domain registered in April 2007. It employs about 80 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 2006, per LinkedIn
- Domain registered
- 11 Apr 2007
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 80 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- minirodini.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mini Rodini
What people ask Google about Mini Rodini.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mini Rodini legit or a scam?
According to Gravity by Benchr, Mini Rodini is a brand based in Sweden: its website has existed since April 2007, its Trustpilot profile is claimed by the brand, it employs 80 people on LinkedIn, it has 434,773 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Mini Rodini reviews
Customers rate Mini Rodini 1.7 out of 5 on Trustpilot over 44 reviews, 10 of them in the last twelve months: 25% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mini Rodini?
Mini Rodini is a Swedish brand for sustainable children's clothing founded in 2006 by artist Cassandra Rhodin, offering quality clothes made of 100% certified organic and recycled materials. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Mini Rodini discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mini Rodini advertises on Facebook and Instagram and on Google, where its offers often run. Check minirodini.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Mini Rodini?
Gravity by Benchr records a company based in Sweden, founded in 2006 according to LinkedIn, on a domain registered in 2007, with 80 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Mini Rodini growing?
Not at the moment. Gravity by Benchr estimates about 149,900 visits to minirodini.com in September 2026, up 47% in a month and down 3% over three months. Mini Rodini ranks #1,019 of 97,158 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Mini Rodini spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mini Rodini on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, Mini Rodini ranks #1,019 of 97,158 by estimated traffic. Its closest competitors on the same market are MiniOlie, Primary, Minicity, Jenni Kidz, okaidi.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mini Rodini.