Brand page · Clothing · United States
M.M.LaFleur: 168K visits a month, 204 active Meta ads, Gravity score 556.
M.M.LaFleur — M.M.LaFleur is a New York-based womenswear brand known for introducing the concept of Power Casual - the clothing equivalent of work-life balance. They design comfortable, functional, and beautiful clothing for women. In September 2026 mmlafleur.com drew an estimated 168K visits, down 0% on the month before. It ranks #910 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
M.M.LaFleur is a New York-based womenswear brand known for introducing the concept of Power Casual - the clothing equivalent of work-life balance. They design comfortable, functional, and beautiful clothing for women.
01 · Traffic
How much traffic M.M.LaFleur gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
M.M.LaFleur drew an estimated 168K visits in September 2026, down 0% on the month before and down 14% over three months.
- Worldwide#60,743of 4.5M sites · Top 5%
- In United States#19,978of 1.2M sites · Top 5%
- Clothing, worldwide#5,582of 459,295 brands · Top 5%
- Clothing, United States#910of 97,158 brands · Top 1%
168K
estimated visits in September
1 mo ▼ −0.0%4 mo ▼ −14.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about M.M.LaFleur.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
M.M.LaFleur holds 3.0 out of 5 on Trustpilot over 6 reviews, 3 of them in the last twelve months: 33% of customers give five stars and 33% one star.
Men's Clothing Store Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What M.M.LaFleur sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
M.M.LaFleur sells on Shopify, 48% of its catalogue in stock. The best seller is Foster Cigarette Pant - PowerStretch :: Black, at US$229.00, followed by Etsuko Dress - Recycled WonderTex :: Black and Woolf Classic Jardigan :: Black.
#1Foster Cigarette Pant - PowerStretch :: BlackM.M.LaFleurUS$229.00In stock
#2Etsuko Dress - Recycled WonderTex :: BlackM.M.LaFleurUS$259.00In stock
#3Woolf Classic Jardigan :: BlackM.M.LaFleurUS$259.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places M.M.LaFleur in its comparison group.
- Average rating
- 4.37 / 5
- Rated products
- 84% of the catalogue
- In stock
- 48%
- Upper price quartile
- US$199.00
- Currency
- USD
04 · Ads
What M.M.LaFleur is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
M.M.LaFleur runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2024 (image, text, video).
Your Fall Reset Starts HereM.M.LaFleur7 Oct 2026image
Your Style Should Work HarderM.M.LaFleur7 Oct 2026image
Meet your Do-It-All Wardrobe.M.M.LaFleur7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026泾河新城容语诗百货店verified
Text ad20 Oct 2026MM LaFleur, Inc.verified
Text ad15 Oct 2026长沙朝夕互动网络科技有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about M.M.LaFleur.
The creators who tag @mmlafleur on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mmlafleur on Instagram, led by A Day In The Lalz | DC (12K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AA Day In The Lalz | DC@adayinthelalz · 🇺🇸 US | Fashion style luxury Creator | 12K | 1.1% | 3 | Tagged @mmlafleur |
06 · Competitors according to Gravity
Who M.M.LaFleur competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for M.M.LaFleur among Clothing brands in United States. The closest is RW&CO, then Kasper, rafaellasportswear.com, Fleur Collective, Wildfang, Ann Taylor.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| RW&COrw-co.com | |||||||
| Kasperkasper.com | |||||||
| rafaellasportswear.comrafaellasportswear.com | |||||||
| Fleur Collectivefleurcollective.com.au | |||||||
| Wildfangwildfang.com | |||||||
| Ann Tayloranntaylor.com |
07 · Company
The company behind M.M.LaFleur.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
M.M.LaFleur is a company based in New York, United States, founded in 2011 according to LinkedIn, on a domain registered in October 2012. It employs about 76 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2011, per LinkedIn
- Domain registered
- 9 Oct 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 76 on LinkedIn · 201-500
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mmlafleur.com · Shopify · USD
- Catalogue
- 3,099 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about M.M.LaFleur
What people ask Google about M.M.LaFleur.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is M.M.LaFleur a legit company?
According to Gravity by Benchr, M.M.LaFleur is a brand based in New York, United States: its website has existed since October 2012, it sells on a Shopify store, it employs 76 people on LinkedIn, it has 129,797 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does M.M.LaFleur sell?
M.M.LaFleur is a New York-based womenswear brand known for introducing the concept of Power Casual - the clothing equivalent of work-life balance. They design comfortable, functional, and beautiful clothing for women. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is M.M.LaFleur expensive?
M.M.LaFleur's best seller, Foster Cigarette Pant - PowerStretch :: Black, sells US$229.00 on mmlafleur.com. 48% of the catalogue is in stock. Gravity does not track prices daily: check mmlafleur.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does M.M.LaFleur have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: M.M.LaFleur advertises on Facebook and Instagram and on Google, where its offers often run. Check mmlafleur.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy M.M.LaFleur?
M.M.LaFleur sells on its own website, mmlafleur.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns M.M.LaFleur?
Gravity by Benchr records a company based in New York, United States, founded in 2011 according to LinkedIn, on a domain registered in 2012, with 76 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is M.M.LaFleur doing well?
Not at the moment. Gravity by Benchr estimates about 167,500 visits to mmlafleur.com in September 2026, down 0% in a month and down 14% over three months. M.M.LaFleur ranks #910 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does M.M.LaFleur use?
Gravity by Benchr identifies mmlafleur.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is M.M.LaFleur's ad budget?
Gravity by Benchr does not publish a spend figure for M.M.LaFleur on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, M.M.LaFleur ranks #910 of 97,158 by estimated traffic. Its closest competitors on the same market are RW&CO, Kasper, rafaellasportswear.com, Fleur Collective, Wildfang. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with M.M.LaFleur.