Brand page · Clothing · United States
ModCloth: 432K visits a month, 75 active Meta ads, Gravity score 580.
ModCloth — ModCloth is a US women's clothing retailer that sells vintage-inspired outfits and original prints for sizes XS-4X, focusing on unique styles and empowering fashion. In September 2026 modcloth.com drew an estimated 432K visits, down 2% on the month before. It ranks #326 of 97,158 Clothing brands in United States and holds a 1.4 Trustpilot rating over 288 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ModCloth is a US women's clothing retailer that sells vintage-inspired outfits and original prints for sizes XS-4X, focusing on unique styles and empowering fashion.
01 · Traffic
How much traffic ModCloth gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ModCloth drew an estimated 432K visits in September 2026, down 2% on the month before and up 25% over three months.
- Worldwide#27,942of 4.5M sites · Top 1%
- In United States#9,083of 1.2M sites · Top 1%
- Clothing, worldwide#2,333of 459,295 brands · Top 1%
- Clothing, United States#326of 97,158 brands · Top 1%
432K
estimated visits in September
1 mo ▼ −2.0%4 mo ▲ +25.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ModCloth.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ModCloth holds 1.4 out of 5 on Trustpilot over 288 reviews, 5 of them in the last twelve months: 16% of customers give five stars and 53% one star. That volume places ModCloth in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ModCloth sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ModCloth sells on Shopify, 100% of its catalogue in stock. The best seller is ModCloth Gift Card, at US$10.00–US$125.00, followed by Endless Possibilities Tank Top (Final Sale) and Rainbow With Me Wide-Leg Jeans.
#1ModCloth Gift CardModClothUS$10.00–US$125.00In stock
#2Endless Possibilities Tank Top (Final Sale)ModClothUS$9.99In stock
#3Rainbow With Me Wide-Leg JeansModClothUS$79.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ModCloth in its comparison group.
- Average rating
- 4.16 / 5
- Rated products
- 17% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$79.99
- Currency
- USD
04 · Ads
What ModCloth is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ModCloth runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
Shop Fall DressesModCloth6 Oct 2026image
Cozy Fall StylesModCloth6 Oct 2026image
Shop the Halloween EditModCloth6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Bicoastal Alliance, LLCverified
Text ad20 Oct 2026内蒙古智联数字科技有限公司verified
Text ad20 Oct 2026Bicoastal Alliance, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ModCloth.
The creators who tag @modcloth on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @modcloth on Instagram, led by Riannan Rayne (77.6K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRiannan Rayne@riannanrayne · 🇺🇸 US | Fashion style luxury Creator | 77.6K | 0.2% | 2 | Tagged @modcloth |
06 · Competitors according to Gravity
Who ModCloth competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ModCloth among Clothing brands in United States. The closest is Unique Vintage, then Topvintage, Collectif, Simple Retro, Vintage Vogue, axesfemme.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Unique Vintageunique-vintage.com | |||||||
| Topvintagetopvintage.de | |||||||
| Collectifcollectiflondon.com | |||||||
| Simple Retrosimpleretro.com | |||||||
| Vintage Voguevintage-vogue.shop | |||||||
| axesfemme.comaxesfemme.com |
07 · Company
The company behind ModCloth.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ModCloth is a company based in Los Angeles, United States, on a domain registered in June 2002. It employs about 158 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- Data not available
- Domain registered
- 28 Jun 2002
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 158 on LinkedIn
- Funding stage
- M and a · last deal: series c
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- modcloth.com · Shopify · USD
- Catalogue
- 447 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ModCloth
What people ask Google about ModCloth.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ModCloth legit or a scam?
According to Gravity by Benchr, ModCloth is a brand based in Los Angeles, United States: its website has existed since June 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 158 people on LinkedIn, it has 612,582 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ModCloth reviews: is it worth it?
Customers rate ModCloth 1.4 out of 5 on Trustpilot over 288 reviews, 5 of them in the last twelve months: 16% give five stars, 53% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ModCloth known for?
ModCloth is a US women's clothing retailer that sells vintage-inspired outfits and original prints for sizes XS-4X, focusing on unique styles and empowering fashion. Gravity by Benchr classifies it under Clothing, with Dresses making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
ModCloth prices: how much is it?
ModCloth's best seller, ModCloth Gift Card, sells from US$10.00 to US$125.00 on modcloth.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check modcloth.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a ModCloth discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ModCloth advertises on Facebook and Instagram and on Google, where its offers often run. Check modcloth.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ModCloth?
ModCloth sells on its own website, modcloth.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ModCloth?
Gravity by Benchr records a company based in Los Angeles, United States, whose domain was registered in 2002, with 158 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ModCloth doing well?
Yes. Gravity by Benchr estimates about 432,500 visits to modcloth.com in September 2026, down 2% in a month and up 25% over three months. ModCloth ranks #326 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ModCloth use?
Gravity by Benchr identifies modcloth.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ModCloth spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ModCloth on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, ModCloth ranks #326 of 97,158 by estimated traffic. Its closest competitors on the same market are Unique Vintage, Topvintage, Collectif, Simple Retro, Vintage Vogue. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ModCloth.