Brand page · Personal Care · United States
MOIDA: 87.6K visits a month, 18 active Meta ads, Gravity score 582.
MOIDA — MOIDA is a U.S.-based K-beauty destination that sells authentic Korean skincare, makeup, hair care, and beauty essentials sourced directly from Korean brands and authorized distributors. In September 2026 moidaus.com drew an estimated 87.6K visits, up 29% on the month before. It ranks #883 of 33,626 Personal Care brands in United States and holds a 3.3 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MOIDA is a U.S.-based K-beauty destination that sells authentic Korean skincare, makeup, hair care, and beauty essentials sourced directly from Korean brands and authorized distributors.
01 · Traffic
How much traffic MOIDA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MOIDA drew an estimated 87.6K visits in September 2026, up 29% on the month before and up 57% over three months.
- Worldwide#105,049of 4.5M sites · Top 5%
- In United States#34,271of 1.2M sites · Top 5%
- Personal Care, worldwide#5,214of 215,119 brands · Top 5%
- Personal Care, United States#883of 33,626 brands · Top 5%
87.6K
estimated visits in September
1 mo ▲ +28.6%4 mo ▲ +57.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MOIDA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MOIDA holds 3.3 out of 5 on Trustpilot over 20 reviews, 13 of them in the last twelve months: 50% of customers give five stars and 30% one star. That volume places MOIDA in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MOIDA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MOIDA sells on Shopify, 97% of its catalogue in stock. The best seller is [COSRX] Advanced Snail 96 Mucin Power Essence 100ml, at US$25.00, followed by [AXIS-Y] Dark Spot Correcting Glow Serum 50ml and [COSRX] Acne Pimple Master (24 patches).
#1[COSRX] Advanced Snail 96 Mucin Power Essence 100mlMOIDAUS$25.00In stock
#2[AXIS-Y] Dark Spot Correcting Glow Serum 50mlMOIDAUS$18.70In stock
#3[COSRX] Acne Pimple Master (24 patches)MOIDAUS$6.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MOIDA in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 45% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$22.50
- Currency
- USD
04 · Ads
What MOIDA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MOIDA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2024 (image, text, video).
UP TO 50% OFF | Labor Day Best Sellers at MOIDA 🔥MOIDA6 Oct 2026image
UP TO 50% OFF | Labor Day Best Sellers at MOIDA 🔥MOIDA6 Oct 2026image
UP TO 50% OFF | Labor Day Best Sellers at MOIDA 🔥MOIDA6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026StyleKorean Incverified
Text ad20 Oct 2026StyleKorean Incverified
Image ad19 Oct 2026StyleKorean Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MOIDA.
The creators who tag @moida.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @moida.official on Instagram, led by samreen imran | beauty | makeup| fashion (21.3K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ssamreen imran | beauty | makeup| fashion@kshezeen · 🇦🇪 AE | Food cooking nutrition Creator | 21.3K | 1.8% | 5 | Tagged @moida.official |
06 · Competitors according to Gravity
Who MOIDA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MOIDA among Personal Care brands in United States. The closest is Hola StyleKorean, then Mitchell Brands, baerry, Scents Angel, OHLOLLY, Nail Mart USA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hola StyleKoreanholastylekorean.com | |||||||
| Mitchell Brandsmitchellbrands.com | |||||||
| baerrythebaerry.com | |||||||
| Scents Angelscentsangel.com | |||||||
| OHLOLLYohlolly.com | |||||||
| Nail Mart USAnailmartusa.com |
07 · Company
The company behind MOIDA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MOIDA is a company based in Buena Park, United States, on a domain registered in March 2024. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Buena Park
- Founded
- Data not available
- Domain registered
- 1 Mar 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- moidaus.com · Shopify · USD
- Catalogue
- 617 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MOIDA
What people ask Google about MOIDA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MOIDA legit?
According to Gravity by Benchr, MOIDA is a brand based in Buena Park, United States: its website has existed since March 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 78,149 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about MOIDA?
Customers rate MOIDA 3.3 out of 5 on Trustpilot over 20 reviews, 13 of them in the last twelve months: 50% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MOIDA sell?
MOIDA is a U.S.-based K-beauty destination that sells authentic Korean skincare, makeup, hair care, and beauty essentials sourced directly from Korean brands and authorized distributors. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is MOIDA expensive?
MOIDA's best seller, [COSRX] Advanced Snail 96 Mucin Power Essence 100ml, sells US$25.00 on moidaus.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check moidaus.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
MOIDA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MOIDA advertises on Facebook and Instagram and on Google, where its offers often run. Check moidaus.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MOIDA?
MOIDA sells on its own website, moidaus.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MOIDA?
Gravity by Benchr records a company based in Buena Park, United States, whose domain was registered in 2024, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MOIDA growing?
Yes. Gravity by Benchr estimates about 87,600 visits to moidaus.com in September 2026, up 29% in a month and up 57% over three months. MOIDA ranks #883 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MOIDA use?
Gravity by Benchr identifies moidaus.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MOIDA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MOIDA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, MOIDA ranks #883 of 33,626 by estimated traffic. Its closest competitors on the same market are Hola StyleKorean, Mitchell Brands, baerry, Scents Angel, OHLOLLY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MOIDA.