Brand page · Sofas · United States
Mor Furniture: 437K visits a month, 98 active Meta ads, Gravity score 607.
Mor Furniture — Mor Furniture for Less is an American furniture retailer that sells sofas, beds, dining sets and other home furniture for various styles and budgets. In September 2026 morfurniture.com drew an estimated 437K visits, up 53% on the month before. It ranks #6 of 1,012 Sofas brands in United States and holds a 1.9 Trustpilot rating over 90 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 29 peers: Sofas brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mor Furniture for Less is an American furniture retailer that sells sofas, beds, dining sets and other home furniture for various styles and budgets.
01 · Traffic
How much traffic Mor Furniture gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mor Furniture drew an estimated 437K visits in September 2026, up 53% on the month before and up 27% over three months.
- Worldwide#27,679of 4.5M sites · Top 1%
- In United States#9,009of 1.2M sites · Top 1%
- Sofas, worldwide#47of 7,681 brands · Top 1%
- Sofas, United States#6of 1,012 brands · Top 1%
437K
estimated visits in September
1 mo ▲ +52.7%4 mo ▲ +27.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mor Furniture.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mor Furniture holds 1.9 out of 5 on Trustpilot over 90 reviews, 16 of them in the last twelve months: 11% of customers give five stars and 83% one star. That volume places Mor Furniture in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store Bedroom Furniture Store Furniture Accessories Living Room Furniture Store Mattress Store Sofa Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mor Furniture sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mor Furniture sells on Shopify, 100% of its catalogue in stock. The best seller is Delivery Surcharge, at US$40.00, followed by Bloom Reversible Sofa Chaise and Gia Round Dining Table & 4 Chairs.
#1Delivery SurchargeMor FurnitureUS$40.00In stock
#2Bloom Reversible Sofa ChaiseMor FurnitureUS$599.00In stock
#3Gia Round Dining Table & 4 ChairsMor FurnitureUS$499.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mor Furniture in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 42% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1,299.99
- Currency
- USD
04 · Ads
What Mor Furniture is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mor Furniture runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2025 (image, text, video).
Mor Furniture for LessMor Furniture for Less3 Oct 2026image
Design Your Perfect Living RoomMor Furniture for Less3 Oct 2026video
Fall Savings is Now ServedMor Furniture for Less2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Mor Furniture For Less, Inc.verified
Text ad20 Oct 2026Mor Furniture For Less, Inc.verified
Text ad20 Oct 2026Mor Furniture For Less, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mor Furniture.
The creators who tag @morfurniture on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @morfurniture on Instagram, led by Danielle B. Johnson | 👑 (11.8K followers, 14.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDanielle B. Johnson | 👑@daniellebreyon · 🇺🇸 US | Parenting family Creator | 11.8K | 14.5% | 1 | Tagged @morfurniture |
06 · Competitors according to Gravity
Who Mor Furniture competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mor Furniture among Sofas brands in United States. The closest is Levin, then Fantastic Furniture, BEL Furniture, Raymour & Flanigan, roomstogo.com, Bernie & Phyl's Furniture.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Levinlevinfurniture.com | |||||||
| Fantastic Furniturefantasticfurniture.com.au | |||||||
| BEL Furniturebelfurniture.com | |||||||
| Raymour & Flaniganraymourflanigan.com | |||||||
| roomstogo.comroomstogo.com | |||||||
| Bernie & Phyl's Furniturebernieandphyls.com |
07 · Company
The company behind Mor Furniture.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mor Furniture is a company based in San Diego, United States, founded in 1977 according to LinkedIn, on a domain registered in September 1999. It employs about 364 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Diego
- Founded
- 1977, per LinkedIn
- Domain registered
- 22 Sept 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 364 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- morfurniture.com · Shopify · USD
- Catalogue
- 1,006 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mor Furniture
What people ask Google about Mor Furniture.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mor Furniture legit?
According to Gravity by Benchr, Mor Furniture is a brand based in San Diego, United States: its website has existed since September 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 364 people on LinkedIn, it has 11,446 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mor Furniture reviews
Customers rate Mor Furniture 1.9 out of 5 on Trustpilot over 90 reviews, 16 of them in the last twelve months: 11% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mor Furniture sell?
Mor Furniture for Less is an American furniture retailer that sells sofas, beds, dining sets and other home furniture for various styles and budgets. Gravity by Benchr classifies it under Sofas, with Kitchen & Dining Furniture Sets making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Mor Furniture cost?
Mor Furniture's best seller, Delivery Surcharge, sells US$40.00 on morfurniture.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check morfurniture.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Mor Furniture promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Mor Furniture advertises on Facebook and Instagram and on Google, where its offers often run. Check morfurniture.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mor Furniture?
Mor Furniture sells on its own website, morfurniture.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mor Furniture?
Gravity by Benchr records a company based in San Diego, United States, founded in 1977 according to LinkedIn, on a domain registered in 1999, with 364 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mor Furniture growing?
Yes. Gravity by Benchr estimates about 437,200 visits to morfurniture.com in September 2026, up 53% in a month and up 27% over three months. Mor Furniture ranks #6 of 1,012 Sofas brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mor Furniture use?
Gravity by Benchr identifies morfurniture.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mor Furniture spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mor Furniture on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Sofas brands in United States?
Among Sofas brands in United States in the Gravity by Benchr index, Mor Furniture ranks #6 of 1,012 by estimated traffic. Its closest competitors on the same market are Levin, Fantastic Furniture, BEL Furniture, Raymour & Flanigan, roomstogo.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mor Furniture.