Brand page · Household Appliances
MRCOOL®: 256K visits a month, 207 active Meta ads.
MRCOOL® — MRCOOL is a company that creates innovative heating and cooling solutions, including ductless mini-splits and heat pumps, with a focus on DIY installation to make HVAC systems more accessible and efficient. In September 2026 mrcool.com drew an estimated 256K visits, down 15% on the month before. It ranks #12 of 1,056 Household Appliances brands and holds a 3.1 Trustpilot rating over 91 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
MRCOOL is a company that creates innovative heating and cooling solutions, including ductless mini-splits and heat pumps, with a focus on DIY installation to make HVAC systems more accessible and efficient.
01 · Traffic
How much traffic MRCOOL® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MRCOOL® drew an estimated 256K visits in September 2026, down 15% on the month before and up 12% over three months.
- Worldwide#42,621of 4.5M sites · Top 1%
- In United States#13,919of 1.2M sites · Top 5%
- Household Appliances, worldwide#95of 20,238 brands · Top 1%
- Household Appliances, United States#12of 1,056 brands · Top 5%
256K
estimated visits in September
1 mo ▼ −14.7%4 mo ▲ +12.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MRCOOL®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MRCOOL® holds 3.1 out of 5 on Trustpilot over 91 reviews, 37 of them in the last twelve months: 44% of customers give five stars and 47% one star. That volume places MRCOOL® in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Software Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MRCOOL® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MRCOOL®'s catalogue yet.
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Share of the catalogue by product family.
The dominant category places MRCOOL® in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What MRCOOL® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MRCOOL® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
True Do-It-Yourself AC & Heating. Seriously.MRCOOL8 Oct 2026image
Save Hundreds of DollarsMRCOOL8 Oct 2026image
Fall Into Whole-Home ComfortMRCOOL7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Mass HVAC Distributors Incverified
Text ad20 Oct 2026Mass HVAC Distributors Incverified
Text ad20 Oct 2026Mass HVAC Distributors Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MRCOOL®.
The creators who tag @mrcoolcomfort on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mrcoolcomfort on Instagram, led by Jonathan Cash Hurst (28.8K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJonathan Cash Hurst@jonathancash16 · 🇺🇸 US | Automotive mobility Creator | 28.8K | — | 7 | Tagged @mrcoolcomfort |
06 · Competitors according to Gravity
Who MRCOOL® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MRCOOL® among Household Appliances brands. The closest is mrcooldiy.com, then Senville, Pioneer, Della, ACiQ, Surplus City.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mrcooldiy.commrcooldiy.com | |||||||
| Senvillesenville.com | |||||||
| Pioneerpioneerminisplit.com | |||||||
| Delladellahome.com | |||||||
| ACiQaciq.com | |||||||
| Surplus Citysurpluscityliquidators.com |
07 · Company
The company behind MRCOOL®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MRCOOL® is an e-commerce brand, on a domain registered in January 1999. It employs about 132 people.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 2 Jan 1999
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 132 on LinkedIn
- Funding stage
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- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- mrcool.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MRCOOL®
What people ask Google about MRCOOL®.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MRCOOL® a legit company?
According to Gravity by Benchr, MRCOOL® is a brand: its website has existed since January 1999, its Trustpilot profile is claimed by the brand, it employs 132 people on LinkedIn, it has 68,485 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
MRCOOL® reviews: is it worth it?
Customers rate MRCOOL® 3.1 out of 5 on Trustpilot over 91 reviews, 37 of them in the last twelve months: 44% give five stars, 47% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MRCOOL® known for?
MRCOOL is a company that creates innovative heating and cooling solutions, including ductless mini-splits and heat pumps, with a focus on DIY installation to make HVAC systems more accessible and efficient. Gravity by Benchr classifies it under Household Appliances. Source: Gravity by Benchr product classification.
Is there a MRCOOL® discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MRCOOL® advertises on Facebook and Instagram and on Google, where its offers often run. Check mrcool.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind MRCOOL®?
Gravity by Benchr records a company, whose domain was registered in 1999, with 132 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is MRCOOL® growing?
Yes. Gravity by Benchr estimates about 255,700 visits to mrcool.com in September 2026, down 15% in a month and up 12% over three months. MRCOOL® ranks #12 of 1,056 Household Appliances brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is MRCOOL®'s ad budget?
Gravity by Benchr does not publish a spend figure for MRCOOL® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Appliances brands?
Among Household Appliances brands in the Gravity by Benchr index, MRCOOL® ranks #12 of 1,056 by estimated traffic. Its closest competitors on the same market are mrcooldiy.com, Senville, Pioneer, Della, ACiQ. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MRCOOL®.