Brand page · Plants · Australia
Mr Fothergill's AU: 125K visits a month, 34 active Meta ads, Gravity score 550.
Mr Fothergill's AU — Mr Fothergill's AU is an Australian provider of premium vegetable, flower, and herb seeds, along with flowering and produce bulbs, garden tools, accessories, and curated kits for gardeners. In September 2026 mrfothergills.com.au drew an estimated 125K visits, down 1% on the month before. It ranks #7 of 644 Plants brands in Australia.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Plants brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mr Fothergill's AU is an Australian provider of premium vegetable, flower, and herb seeds, along with flowering and produce bulbs, garden tools, accessories, and curated kits for gardeners.
01 · Traffic
How much traffic Mr Fothergill's AU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mr Fothergill's AU drew an estimated 125K visits in September 2026, down 1% on the month before and up 10% over three months.
- Worldwide#76,804of 4.5M sites · Top 5%
- In Australia#1,670of 105K sites · Top 5%
- Plants, worldwide#259of 28,421 brands · Top 1%
- Plants, Australia#7of 644 brands · Top 5%
125K
estimated visits in September
1 mo ▼ −1.1%4 mo ▲ +9.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mr Fothergill's AU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mr Fothergill's AU holds 2.6 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Garden Center Plant Nursery Seed Supplier Wholesale Plant Nursery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mr Fothergill's AU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mr Fothergill's AU sells on Shopify, 59% of its catalogue in stock. The best seller is Bee Friendly Flower Mix Shaker, at A$15.00, followed by Beneficial Insect Mix and Australian Wildflowers Mix.
#1Bee Friendly Flower Mix ShakerMr Fothergill's AUA$15.00In stock
#2Beneficial Insect MixMr Fothergill's AUA$6.25In stock
#3Australian Wildflowers MixMr Fothergill's AUA$6.70In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mr Fothergill's AU in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 53% of the catalogue
- In stock
- 59%
- Upper price quartile
- US$11.15
- Currency
- AUD
04 · Ads
What Mr Fothergill's AU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mr Fothergill's AU runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
30% Off Wonder FertilisersFothergill's Australia14 Oct 2026image
default_collection_headlineFothergill's Australia13 Oct 2026image
Dahlia Inferno Bulb (season: Aug-Sep)Fothergill's Australia12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Mr Fothergill's AU.
The creators who tag @fothergillsaus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fothergillsaus on Instagram, led by Naomi - Health Coach and Recipe Creator (30.1K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNaomi - Health Coach and Recipe Creator@rawplant_life · 🇬🇧 GB | Food cooking nutrition Creator | 30.1K | 0.4% | 1 | Tagged @fothergillsaus |
06 · Competitors according to Gravity
Who Mr Fothergill's AU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mr Fothergill's AU among Plants brands in Australia. The closest is labonnegraine.com, then Park Seed, Sarah Raven, Territorial Seed, Botanical Interests, Eden Brothers.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| labonnegraine.comlabonnegraine.com | |||||||
| Park Seedparkseed.com | |||||||
| Sarah Ravensarahraven.com | |||||||
| Territorial Seedterritorialseed.com | |||||||
| Botanical Interestsbotanicalinterests.com | |||||||
| Eden Brothersedenbrothers.com |
07 · Company
The company behind Mr Fothergill's AU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mr Fothergill's AU is a company based in South Windsor, Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · South Windsor
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mrfothergills.com.au · Shopify · AUD
- Catalogue
- 246 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mr Fothergill's AU
What people ask Google about Mr Fothergill's AU.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mr Fothergill's AU legit or a scam?
According to Gravity by Benchr, Mr Fothergill's AU is a brand based in South Windsor, Australia: it sells on a Shopify store, it has 11,732 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Mr Fothergill's AU?
Mr Fothergill's AU is an Australian provider of premium vegetable, flower, and herb seeds, along with flowering and produce bulbs, garden tools, accessories, and curated kits for gardeners. Gravity by Benchr classifies it under Plants, with Indoor & Outdoor Plants making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Mr Fothergill's AU prices: how much is it?
Mr Fothergill's AU's best seller, Bee Friendly Flower Mix Shaker, sells A$15.00 on mrfothergills.com.au. 59% of the catalogue is in stock. Gravity does not track prices daily: check mrfothergills.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Mr Fothergill's AU promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Mr Fothergill's AU advertises on Facebook and Instagram, where its offers often run. Check mrfothergills.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mr Fothergill's AU?
Mr Fothergill's AU sells on its own website, mrfothergills.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Mr Fothergill's AU growing?
Yes. Gravity by Benchr estimates about 125,200 visits to mrfothergills.com.au in September 2026, down 1% in a month and up 10% over three months. Mr Fothergill's AU ranks #7 of 644 Plants brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mr Fothergill's AU use?
Gravity by Benchr identifies mrfothergills.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mr Fothergill's AU spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mr Fothergill's AU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plants brands in Australia?
Among Plants brands in Australia in the Gravity by Benchr index, Mr Fothergill's AU ranks #7 of 644 by estimated traffic. Its closest competitors on the same market are labonnegraine.com, Park Seed, Sarah Raven, Territorial Seed, Botanical Interests. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mr Fothergill's AU.