Brand page · Clothing · United Kingdom
Muddy Puddles Children's Waterproofs: 64.7K visits a month, 17 active Meta ads, Gravity score 595.
Muddy Puddles Children's Waterproofs — Muddy Puddles is a children's clothing brand that designs sustainable waterproof clothing to protect children in all weathers while being kind to the planet and the people who make them. In September 2026 muddypuddles.com drew an estimated 64.7K visits, down 12% on the month before. It ranks #789 of 19,668 Clothing brands in United Kingdom and holds a 4.5 Trustpilot rating over 307 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Muddy Puddles is a children's clothing brand that designs sustainable waterproof clothing to protect children in all weathers while being kind to the planet and the people who make them.
01 · Traffic
How much traffic Muddy Puddles Children's Waterproofs gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Muddy Puddles Children's Waterproofs drew an estimated 64.7K visits in September 2026, down 12% on the month before and up 114% over three months.
- Worldwide#136,308of 4.5M sites · Top 5%
- In United Kingdom#7,127of 192K sites · Top 5%
- Clothing, worldwide#13,190of 459,295 brands · Top 5%
- Clothing, United Kingdom#789of 19,668 brands · Top 5%
64.7K
estimated visits in September
1 mo ▼ −11.7%4 mo ▲ +114.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Muddy Puddles Children's Waterproofs.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Muddy Puddles Children's Waterproofs holds 4.5 out of 5 on Trustpilot over 307 reviews, 14 of them in the last twelve months: 88% of customers give five stars and 5% one star. That volume places Muddy Puddles Children's Waterproofs in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Children's Clothing Store Children's Store Swimwear Store Baby Clothing Store Outerwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Muddy Puddles Children's Waterproofs sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Muddy Puddles Children's Waterproofs sells on Shopify, 98% of its catalogue in stock. The best seller is Classic Wellies Navy, at £17.00–£20.00, followed by Rainy Day Waterproof Trousers Navy and Classic Wellies Red.
#1Classic Wellies NavyMuddy Puddles Children's Waterproofs£17.00–£20.00In stock
#2Rainy Day Waterproof Trousers NavyMuddy Puddles Children's Waterproofs£30.00In stock
#3Classic Wellies RedMuddy Puddles Children's Waterproofs£17.00–£20.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Muddy Puddles Children's Waterproofs in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 33% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$55.39
- Currency
- GBP
04 · Ads
What Muddy Puddles Children's Waterproofs is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Muddy Puddles Children's Waterproofs runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
☔️Waterproofs that workMuddy Puddles7 Oct 2026image
Kids' Waterproofs on Sale: Up to 50% OffMuddy Puddles7 Oct 2026video
Up to 50% off in our Mid-Season Sale! 🍂Muddy Puddles7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Muddy Puddles Limitedverified
Text ad20 Oct 2026Muddy Puddles Limitedverified
Image ad20 Oct 2026Muddy Puddles Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Muddy Puddles Children's Waterproofs.
The creators who tag @muddypuddlesuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @muddypuddlesuk on Instagram, led by Jenny Eaves ✨ (39K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJenny Eaves ✨@jennyseaves · 🇬🇧 GB | Travel tourism exploration Creator | 39K | 0.3% | 7 | Tagged @muddypuddlesuk |
06 · Competitors according to Gravity
Who Muddy Puddles Children's Waterproofs competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Muddy Puddles Children's Waterproofs among Clothing brands in United Kingdom. The closest is Lighthouse, then Game Technical Apparel, TuffStuff, ActiveLine, Drykids, Sprayway.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lighthouselighthouseclothing.co.uk | |||||||
| Game Technical Apparelgame-clothing.co.uk | |||||||
| TuffStufftuffstuffworkwear.co.uk | |||||||
| ActiveLineactivelineclothing.co.uk | |||||||
| Drykidsdrykids.co.uk | |||||||
| Spraywaysprayway.com |
07 · Company
The company behind Muddy Puddles Children's Waterproofs.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Muddy Puddles Children's Waterproofs is a company based in London, United Kingdom, founded in 1994 according to LinkedIn, on a domain registered in November 2000. It employs about 39 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1994, per LinkedIn
- Domain registered
- 1 Nov 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 39 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- muddypuddles.com · Shopify · GBP
- Catalogue
- 112 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Muddy Puddles Children's Waterproofs
What people ask Google about Muddy Puddles Children's Waterproofs.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Muddy Puddles Children's Waterproofs legit or a scam?
According to Gravity by Benchr, Muddy Puddles Children's Waterproofs is a brand based in London, United Kingdom: its website has existed since November 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 39 people on LinkedIn, it has 49,728 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Muddy Puddles Children's Waterproofs?
Customers rate Muddy Puddles Children's Waterproofs 4.5 out of 5 on Trustpilot over 307 reviews, 14 of them in the last twelve months: 88% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Muddy Puddles Children's Waterproofs sell?
Muddy Puddles is a children's clothing brand that designs sustainable waterproof clothing to protect children in all weathers while being kind to the planet and the people who make them. Gravity by Benchr classifies it under Clothing, with Outerwear making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Muddy Puddles Children's Waterproofs prices: how much is it?
Muddy Puddles Children's Waterproofs' best seller, Classic Wellies Navy, sells from £17.00 to £20.00 on muddypuddles.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check muddypuddles.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Muddy Puddles Children's Waterproofs have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Muddy Puddles Children's Waterproofs advertises on Facebook and Instagram and on Google, where its offers often run. Check muddypuddles.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Muddy Puddles Children's Waterproofs?
Muddy Puddles Children's Waterproofs sells on its own website, muddypuddles.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Muddy Puddles Children's Waterproofs?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1994 according to LinkedIn, on a domain registered in 2000, with 39 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Muddy Puddles Children's Waterproofs doing well?
Yes. Gravity by Benchr estimates about 64,700 visits to muddypuddles.com in September 2026, down 12% in a month and up 114% over three months. Muddy Puddles Children's Waterproofs ranks #789 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Muddy Puddles Children's Waterproofs use?
Gravity by Benchr identifies muddypuddles.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Muddy Puddles Children's Waterproofs' ad budget?
Gravity by Benchr does not publish a spend figure for Muddy Puddles Children's Waterproofs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Muddy Puddles Children's Waterproofs ranks #789 of 19,668 by estimated traffic. Its closest competitors on the same market are Lighthouse, Game Technical Apparel, TuffStuff, ActiveLine, Drykids. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Muddy Puddles Children's Waterproofs.