Brand page · Personal Care · United States
Murad: 241K visits a month, 63 active Meta ads, Gravity score 582.
Murad — Gain total skin wellness through Murad’s science -backed professional skin care treatments and solutions that promote healthy, nourished, and beautiful skin.”. In September 2026 murad.com drew an estimated 241K visits, up 2% on the month before. It ranks #344 of 33,626 Personal Care brands in United States and holds a 2.2 Trustpilot rating over 57 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Gain total skin wellness through Murad’s science -backed professional skin care treatments and solutions that promote healthy, nourished, and beautiful skin.”
01 · Traffic
How much traffic Murad gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Murad drew an estimated 241K visits in September 2026, up 2% on the month before and down 4% over three months.
- Worldwide#44,959of 4.5M sites · Top 5%
- In United States#14,675of 1.2M sites · Top 5%
- Personal Care, worldwide#1,995of 215,119 brands · Top 1%
- Personal Care, United States#344of 33,626 brands · Top 5%
241K
estimated visits in September
1 mo ▲ +1.8%4 mo ▼ −3.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Murad.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Murad holds 2.2 out of 5 on Trustpilot over 57 reviews, 14 of them in the last twelve months: 12% of customers give five stars and 79% one star. That volume places Murad in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Skin Care Clinic Cosmetics Store Cosmetics Industry Beauty Product Supplier Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Murad sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Murad sells on Shopify, 80% of its catalogue in stock. The best seller is Deep Relief Acne Treatment, at US$48.00–US$90.00, followed by Rapid Dark Spot Correcting Serum and Retinol Youth Renewal Night Cream.
#1Deep Relief Acne TreatmentMuradUS$48.00–US$90.00In stock
#2Rapid Dark Spot Correcting SerumMuradUS$88.00In stock
Retinol Youth Renewal Night CreamMuradUS$94.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Murad in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 86% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$94.00
- Currency
- USD
04 · Ads
What Murad is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Murad runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
NEW Murad Retinal Neck SerumMurad7 Oct 2026video
Murad Retinal ReSculpt Body TreatmentMurad7 Oct 2026video
Let’s Talk Brighter-Looking Skin ✨🫧Murad7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Murad Inc.verified
Text ad20 Oct 2026Murad Inc.verified
Text ad20 Oct 2026Murad Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Murad.
The creators who tag @muradskincare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @muradskincare on Instagram, led by Roger O. | Mexican Makeup Artist♡ (61.6K followers, 4.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRoger O. | Mexican Makeup Artist♡@rogermuru · 🇲🇽 MX | Beauty cosmetics skincare Creator | 61.6K | 4.0% | 4 | Tagged @muradskincare |
06 · Competitors according to Gravity
Who Murad competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Murad among Personal Care brands in United States. The closest is SkinMedica®, then Dermacy Labs, Mario Badescu, Conscious Chemist, Skin Truth, Dermalogica.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SkinMedica®skinmedica.com | |||||||
| Dermacy Labsdermacylabs.com | |||||||
| Mario Badescumariobadescu.com | |||||||
| Conscious Chemistconsciouschemist.com | |||||||
| Skin Truthskintruth.com | |||||||
| Dermalogicadermalogica.com |
07 · Company
The company behind Murad.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Murad is a company based in El Segundo, United States, founded in 1989 according to LinkedIn, on a domain registered in August 1998. It employs about 553 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · El Segundo
- Founded
- 1989, per LinkedIn
- Domain registered
- 13 Aug 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 553 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- murad.com · Shopify · USD
- Catalogue
- 232 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Murad
What people ask Google about Murad.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Murad a legit company?
According to Gravity by Benchr, Murad is a brand based in El Segundo, United States: its website has existed since August 1998, it sells on a Shopify store, it employs 553 people on LinkedIn, it has 668,852 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Murad reviews: is it worth it?
Customers rate Murad 2.2 out of 5 on Trustpilot over 57 reviews, 14 of them in the last twelve months: 12% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Murad known for?
Gain total skin wellness through Murad’s science -backed professional skin care treatments and solutions that promote healthy, nourished, and beautiful skin.” Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 91% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Murad expensive?
Murad's best seller, Deep Relief Acne Treatment, sells from US$48.00 to US$90.00 on murad.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check murad.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Murad discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Murad advertises on Facebook and Instagram and on Google, where its offers often run. Check murad.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Murad?
Murad sells on its own website, murad.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Murad?
Gravity by Benchr records a company based in El Segundo, United States, founded in 1989 according to LinkedIn, on a domain registered in 1998, with 553 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Murad doing well?
Not at the moment. Gravity by Benchr estimates about 240,500 visits to murad.com in September 2026, up 2% in a month and down 4% over three months. Murad ranks #344 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Murad use?
Gravity by Benchr identifies murad.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Murad's ad budget?
Gravity by Benchr does not publish a spend figure for Murad on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Murad ranks #344 of 33,626 by estimated traffic. Its closest competitors on the same market are SkinMedica®, Dermacy Labs, Mario Badescu, Conscious Chemist, Skin Truth. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Murad.