Brand page · United Kingdom
Musto: 251K visits a month, 108 active Meta ads.
Musto — Musto is the world's leading offshore sailing brand that distributes sports apparel and footwear in more than 30 countries worldwide through retail and digital channels. In September 2026 musto.com drew an estimated 251K visits, up 38% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Musto is the world's leading offshore sailing brand that distributes sports apparel and footwear in more than 30 countries worldwide through retail and digital channels.
01 · Traffic
How much traffic Musto gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Musto drew an estimated 251K visits in September 2026, up 38% on the month before and up 62% over three months.
- Worldwide#56,740of 4.5M sites · Top 5%
- In United Kingdom#2,884of 192K sites · Top 5%
- Category, worldwide—Data not available
- Category, United Kingdom—Data not available
251K
estimated visits in September
1 mo ▲ +38.0%4 mo ▲ +61.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Musto.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Musto holds 2.7 out of 5 on Trustpilot over 133 reviews, 8 of them in the last twelve months: 26% of customers give five stars and 56% one star. That volume places Musto in the top 30 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Musto scores 3.8 over 87 reviews.
Outdoor Clothing and Equipment Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Musto sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Musto's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Musto in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Musto is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Musto runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Back Where We BelongMusto11 Oct 2026video
Discover the Musto Country CollectionMusto11 Oct 2026image
Back Where We BelongMusto11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Musto.
The creators who tag @mustoclothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Musto competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Musto. The closest is sailracing.com, then hellyhansen.com, Dubarry of Ireland, Nautisports, wetsuitoutlet.co.uk, top-star.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sailracing.comsailracing.com | |||||||
| hellyhansen.comhellyhansen.com | |||||||
| Dubarry of Irelanddubarry.com | |||||||
| Nautisportsnautisports.com | |||||||
| wetsuitoutlet.co.ukwetsuitoutlet.co.uk | |||||||
| top-star.frtop-star.fr |
07 · Company
The company behind Musto.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Musto is a company based in United Kingdom, founded in 1965 according to LinkedIn, on a domain registered in April 2004. It employs about 216 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1965, per LinkedIn
- Domain registered
- 13 Apr 2004
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 216 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- musto.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Musto
What people ask Google about Musto.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Musto a legit company?
According to Gravity by Benchr, Musto is a brand based in United Kingdom: its website has existed since April 2004, its Trustpilot profile is claimed by the brand, it employs 216 people on LinkedIn, it has 91,831 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Musto?
Customers rate Musto 2.7 out of 5 on Trustpilot over 133 reviews, 8 of them in the last twelve months: 26% give five stars, 56% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. On Google, Musto scores 3.8 over 87 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Musto?
Musto is the world's leading offshore sailing brand that distributes sports apparel and footwear in more than 30 countries worldwide through retail and digital channels. Source: Gravity by Benchr product classification.
Does Musto have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Musto advertises on Facebook and Instagram, where its offers often run. Check musto.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Musto?
Gravity by Benchr records a company based in United Kingdom, founded in 1965 according to LinkedIn, on a domain registered in 2004, with 216 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Musto growing?
Yes. Gravity by Benchr estimates about 251,000 visits to musto.com in September 2026, up 38% in a month and up 62% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Musto spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Musto on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Musto.