Brand page · Beds & Accessories · India
Morning Owl: 70.1K visits a month, 53 active Meta ads, Gravity score 738.
Morning Owl — Morning Owl is an Indian company that manufactures certified natural latex mattresses, latex pillows, natural teak wood beds, bamboo mattress protectors, and organic cotton bedsheets. In September 2026 mymorningowl.com drew an estimated 70.1K visits, up 6% on the month before. It ranks #13 of 76 Beds & Accessories brands in India and holds a 3.6 Trustpilot rating over 259 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 16 peers: Beds & Accessories brands in India with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Morning Owl is an Indian company that manufactures certified natural latex mattresses, latex pillows, natural teak wood beds, bamboo mattress protectors, and organic cotton bedsheets.
01 · Traffic
How much traffic Morning Owl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Morning Owl drew an estimated 70.1K visits in September 2026, up 6% on the month before and up 5% over three months.
- Worldwide#127,272of 4.5M sites · Top 5%
- In India#6,176of 164K sites · Top 5%
- Beds & Accessories, worldwide#452of 14,534 brands · Top 5%
- Beds & Accessories, India#13of 76 brands · Top 20%
70.1K
estimated visits in September
1 mo ▲ +6.2%4 mo ▲ +4.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Morning Owl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Morning Owl holds 3.6 out of 5 on Trustpilot over 259 reviews, 16 of them in the last twelve months: 84% of customers give five stars and 3% one star. That volume places Morning Owl in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Bedding Store Bed Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Morning Owl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Morning Owl sells on Shopify, 100% of its catalogue in stock. The best seller is Shredded Natural Latex Pillow, at ₹2,195.00–₹3,345.00, followed by Contour Natural Latex Pillow and Regular Natural Latex Pillow.
#1Shredded Natural Latex PillowMorning Owl₹2,195.00–₹3,345.00In stock
#2Contour Natural Latex PillowMorning Owl₹3,245.00–₹5,395.00In stock
#3Regular Natural Latex PillowMorning Owl₹3,595.00–₹7,995.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Morning Owl in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 33% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$573.11
- Currency
- INR
04 · Ads
What Morning Owl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Morning Owl runs Meta ads on Facebook, Instagram, and has advertised on Google since March 2026 (image, text, video).
UP TO 40% OFF. Wake up refreshed. Sleep better. 🌿My Morning Owl6 Oct 2026image
UP TO 40% OFF. Because better sleep shouldn't wait.My Morning Owl5 Oct 2026image
It all begins with nature. 🌿 From the pure sap of rubber trees to a mattress crafted for healthier, deeper sleep every Morning Owl mattressMy Morning Owl2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Morning Owl Sleep Solutionsverified
Text ad20 Oct 2026Morning Owl Sleep Solutionsverified
Text ad20 Oct 2026Morning Owl Sleep Solutionsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Morning Owl.
The creators who tag @my_morningowl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Morning Owl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Morning Owl among Beds & Accessories brands in India. The closest is Don Colchón®, then Kameo Sleep, Sonno, Novaform, muyusleep.com, sleepandbed.com.tr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Don Colchón®doncolchon.com | |||||||
| Kameo Sleepkameosleep.nl | |||||||
| Sonnosleepsonno.com | |||||||
| Novaformnovaformcomfort.com | |||||||
| muyusleep.commuyusleep.com | |||||||
| sleepandbed.com.trsleepandbed.com.tr |
07 · Company
The company behind Morning Owl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Morning Owl is a company based in India, founded in 2018 according to LinkedIn, on a domain registered in April 2018. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India
- Founded
- 2018, per LinkedIn
- Domain registered
- 9 Apr 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mymorningowl.com · Shopify · INR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Morning Owl
What people ask Google about Morning Owl.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Morning Owl legit?
According to Gravity by Benchr, Morning Owl is a brand based in India: its website has existed since April 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 334 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Morning Owl reviews
Customers rate Morning Owl 3.6 out of 5 on Trustpilot over 259 reviews, 16 of them in the last twelve months: 84% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Morning Owl?
Morning Owl is an Indian company that manufactures certified natural latex mattresses, latex pillows, natural teak wood beds, bamboo mattress protectors, and organic cotton bedsheets. Gravity by Benchr classifies it under Beds & Accessories, with Mattresses making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Morning Owl expensive?
Morning Owl's best seller, Shredded Natural Latex Pillow, sells from ₹2,195.00 to ₹3,345.00 on mymorningowl.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check mymorningowl.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Morning Owl promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Morning Owl advertises on Facebook and Instagram and on Google, where its offers often run. Check mymorningowl.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Morning Owl?
Morning Owl sells on its own website, mymorningowl.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Morning Owl?
Gravity by Benchr records a company based in India, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Morning Owl growing?
Yes. Gravity by Benchr estimates about 70,100 visits to mymorningowl.com in September 2026, up 6% in a month and up 5% over three months. Morning Owl ranks #13 of 76 Beds & Accessories brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Morning Owl use?
Gravity by Benchr identifies mymorningowl.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Morning Owl spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Morning Owl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in India?
Among Beds & Accessories brands in India in the Gravity by Benchr index, Morning Owl ranks #13 of 76 by estimated traffic. Its closest competitors on the same market are Don Colchón®, Kameo Sleep, Sonno, Novaform, muyusleep.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Morning Owl.