Brand page · Health Care · United States
Obvi: 75.5K visits a month, 20 active Meta ads, Gravity score 479.
Obvi — Obvi was founded with 1 objective in mind: provide the most obvious choice in products, ranging from our fully transparent Super Collagen & Kid's Complete Proteins to our patented Collagenic fat burner, without sacrificing quality, results or taste. Simple & effective formulas make any Obvi product, the obvious choice. In September 2026 myobvi.com drew an estimated 75.5K visits, down 32% on the month before. It ranks #587 of 12,108 Health Care brands in United States and holds a 2.3 Trustpilot rating over 7,263 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 815 peers: Health Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Obvi was founded with 1 objective in mind: provide the most obvious choice in products, ranging from our fully transparent Super Collagen & Kid's Complete Proteins to our patented Collagenic fat burner, without sacrificing quality, results or taste. Simple & effective formulas make any Obvi product, the obvious choice.
01 · Traffic
How much traffic Obvi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Obvi drew an estimated 75.5K visits in September 2026, down 32% on the month before and down 32% over three months.
- Worldwide#119,351of 4.5M sites · Top 5%
- In United States#38,873of 1.2M sites · Top 5%
- Health Care, worldwide#3,075of 105,715 brands · Top 5%
- Health Care, United States#587of 12,108 brands · Top 5%
75.5K
estimated visits in September
1 mo ▼ −31.6%4 mo ▼ −32.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Obvi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Obvi holds 2.3 out of 5 on Trustpilot over 7,263 reviews, 42 of them in the last twelve months: 78% of customers give five stars and 7% one star. That volume places Obvi in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Obvi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Obvi sells on Shopify, 98% of its catalogue in stock. The best seller is Collagenic™ Fat Burner Capsules, at US$34.99–US$74.99, followed by Collagenic™ Fat Burner Capsules and Obvi Hair Brush.
#1Collagenic™ Fat Burner CapsulesObviUS$34.99–US$74.99In stock
#3Collagenic™ Fat Burner CapsulesObviUS$49.99–US$149.97In stock
Obvi Hair BrushObviUS$14.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Obvi in its comparison group.
- Average rating
- 3.78 / 5
- Rated products
- 85% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$39.99
- Currency
- USD
04 · Ads
What Obvi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Obvi runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
The World's First Collagen Infused Fat BurnerObvi7 Oct 2026video
Special Offer Available Today! 🎁Obvi7 Oct 2026video
My sugar-cravings storyObvi2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Carole Hanrahanverified
Text ad20 Oct 2026齐齐哈尔凯巍商贸有限责任公司verified
Text ad19 Oct 2026齐齐哈尔凯巍商贸有限责任公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Obvi.
The creators who tag @obvi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @obvi on Instagram, led by Mallory Dougoud (Do-good) (20.7K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMallory Dougoud (Do-good)@mallorydougoud · 🇺🇸 US | Fashion style luxury Creator | 20.7K | 0.4% | 5 | Tagged @obvi |
06 · Competitors according to Gravity
Who Obvi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Obvi among Health Care brands in United States. The closest is Fling, then Myoxcience, Sculptique, Lovy, TryArro, Bettervits.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Flinghellofling.com | |||||||
| Myoxciencemyoxcience.com | |||||||
| Sculptiquetrysculptique.com | |||||||
| Lovytrylovy.com | |||||||
| TryArrotrymeloair.com | |||||||
| Bettervitsbettervits.com |
07 · Company
The company behind Obvi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Obvi is a company based in Kearny, United States, on a domain registered in January 2019. It employs about 42 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Kearny
- Founded
- Data not available
- Domain registered
- 3 Jan 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 42 on LinkedIn
- Funding stage
- Seed · last deal: debt financing
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- myobvi.com · Shopify · USD
- Catalogue
- 118 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Obvi
What people ask Google about Obvi.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Obvi legit or a scam?
According to Gravity by Benchr, Obvi is a brand based in Kearny, United States: its website has existed since January 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 42 people on LinkedIn, it has 121,977 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Obvi?
Customers rate Obvi 2.3 out of 5 on Trustpilot over 7,263 reviews, 42 of them in the last twelve months: 78% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Obvi?
Obvi was founded with 1 objective in mind: provide the most obvious choice in products, ranging from our fully transparent Super Collagen & Kid's Complete Proteins to our patented Collagenic fat burner, without sacrificing quality, results or taste. Simple & effective formulas make any Obvi product, the obvious choice. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 75% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Obvi cost?
Obvi's best seller, Collagenic™ Fat Burner Capsules, sells from US$34.99 to US$74.99 on myobvi.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check myobvi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Obvi promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Obvi advertises on Facebook and Instagram and on Google, where its offers often run. Check myobvi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Obvi?
Obvi sells on its own website, myobvi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Obvi?
Gravity by Benchr records a company based in Kearny, United States, whose domain was registered in 2019, with 42 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Obvi doing well?
Not at the moment. Gravity by Benchr estimates about 75,500 visits to myobvi.com in September 2026, down 32% in a month and down 32% over three months. Obvi ranks #587 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Obvi use?
Gravity by Benchr identifies myobvi.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Obvi spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Obvi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Obvi ranks #587 of 12,108 by estimated traffic. Its closest competitors on the same market are Fling, Myoxcience, Sculptique, Lovy, TryArro. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Obvi.