Brand page · Shoes · Sweden
Myrqvist: 412K visits a month, 109 active Meta ads, Gravity score 655.
Myrqvist — Myrqvist is a footwear brand that offers premium shoes without the premium price tag. In September 2026 myrqvist.com drew an estimated 412K visits, up 47% on the month before. It ranks #11 of 666 Shoes brands in Sweden and holds a 3.9 Trustpilot rating over 2,168 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Shoes brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Myrqvist is a footwear brand that offers premium shoes without the premium price tag.
01 · Traffic
How much traffic Myrqvist gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Myrqvist drew an estimated 412K visits in September 2026, up 47% on the month before and up 57% over three months.
- Worldwide#29,061of 4.5M sites · Top 1%
- In Germany#1,318of 184K sites · Top 1%
- Shoes, worldwide#537of 46,962 brands · Top 5%
- Shoes, Germany#11of 666 brands · Top 5%
412K
estimated visits in September
1 mo ▲ +47.0%4 mo ▲ +56.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Myrqvist.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Myrqvist holds 3.9 out of 5 on Trustpilot over 2,168 reviews, 931 of them in the last twelve months: 66% of customers give five stars and 15% one star. That volume places Myrqvist in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, Myrqvist scores 3.9 over 50 reviews.
Fashion Accessories Store Shoe Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Myrqvist sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Myrqvist sells on Shopify, 84% of its catalogue in stock. The best seller is Oscar – Cotton Socks – 3-pack, at SEK 199.00, followed by Shoe Tree – Cedar Wood – Myrqvist and Stenhammar II – Dark Brown Suede.
#1Oscar – Cotton Socks – 3-packMyrqvistSEK 199.00In stock
#2Shoe Tree – Cedar Wood – MyrqvistMyrqvistSEK 399.00In stock
#3Stenhammar II – Dark Brown SuedeMyrqvistSEK 3,299.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Myrqvist in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 23% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$289.70
- Currency
- SEK
04 · Ads
What Myrqvist is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Myrqvist runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2023 (image, text, video).
Stensund II – Navy SuedeMyrqvist6 Oct 2026image
Elfvik II – Black CalfMyrqvist6 Oct 2026image
Trusted by 125 000 customers worldwideMyrqvist6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Vensar ABverified
Text ad20 Oct 2026Vensar ABverified
Text ad20 Oct 2026Vensar ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Myrqvist.
The creators who tag @myrqvist on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @myrqvist on Instagram, led by o.salomonsson (11.4K followers, 3.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| oo.salomonsson@oskarsalomonsson · 🇸🇪 SE | Fashion style luxury Creator | 11.4K | 3.3% | 7 | Tagged @myrqvist |
06 · Competitors according to Gravity
Who Myrqvist competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Myrqvist among Shoes brands in Sweden. The closest is Meermin Shoes - Europe, then Crockett & Jones, nps-solovair.com, Allen Edmonds, Beckett Simonon, Paraboot.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Meermin Shoes - Europeeu.meermin.com | |||||||
| Crockett & Jonescrockettandjones.com | |||||||
| nps-solovair.comnps-solovair.com | |||||||
| Allen Edmondsallenedmonds.com | |||||||
| Beckett Simononbeckettsimonon.com | |||||||
| Parabootparaboot.com |
07 · Company
The company behind Myrqvist.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Myrqvist is a company based in Stockholm, Sweden, founded in 2016 according to LinkedIn, on a domain registered in April 2002. It employs about 22 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Stockholm
- Founded
- 2016, per LinkedIn
- Domain registered
- 3 Apr 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 22 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- myrqvist.com · Shopify · SEK
- Catalogue
- 123 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Myrqvist
What people ask Google about Myrqvist.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Myrqvist legit or a scam?
According to Gravity by Benchr, Myrqvist is a brand based in Stockholm, Sweden: its website has existed since April 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 73,555 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Myrqvist reviews
Customers rate Myrqvist 3.9 out of 5 on Trustpilot over 2,168 reviews, 931 of them in the last twelve months: 66% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Myrqvist scores 3.9 over 50 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Myrqvist?
Myrqvist is a footwear brand that offers premium shoes without the premium price tag. Gravity by Benchr classifies it under Shoes, with Shoes making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Myrqvist expensive?
Myrqvist's best seller, Oscar – Cotton Socks – 3-pack, sells SEK 199.00 on myrqvist.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check myrqvist.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Myrqvist promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Myrqvist advertises on Facebook and Instagram and on Google, where its offers often run. Check myrqvist.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Myrqvist?
Myrqvist sells on its own website, myrqvist.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Myrqvist?
Gravity by Benchr records a company based in Stockholm, Sweden, founded in 2016 according to LinkedIn, on a domain registered in 2002, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Myrqvist growing?
Yes. Gravity by Benchr estimates about 412,100 visits to myrqvist.com in September 2026, up 47% in a month and up 57% over three months. Myrqvist ranks #11 of 666 Shoes brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Myrqvist use?
Gravity by Benchr identifies myrqvist.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Myrqvist's ad budget?
Gravity by Benchr does not publish a spend figure for Myrqvist on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Sweden?
Among Shoes brands in Sweden in the Gravity by Benchr index, Myrqvist ranks #11 of 666 by estimated traffic. Its closest competitors on the same market are Meermin Shoes - Europe, Crockett & Jones, nps-solovair.com, Allen Edmonds, Beckett Simonon. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Myrqvist.