Brand page · Lawn & Garden · Netherlands
MySteel: 37K visits a month, 210 active Meta ads.
MySteel — MySteel is a Dutch company that specializes in steel garden products including planters, pergolas, retaining walls, and other outdoor items. In September 2026 mysteel.nl drew an estimated 37K visits, down 11% on the month before. It ranks #33 of 346 Lawn & Garden brands in Netherlands and holds a 3.2 Trustpilot rating over 137 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
MySteel is a Dutch company that specializes in steel garden products including planters, pergolas, retaining walls, and other outdoor items.
01 · Traffic
How much traffic MySteel gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MySteel drew an estimated 37K visits in September 2026, down 11% on the month before and down 37% over three months.
- Worldwide#219,808of 4.5M sites · Top 5%
- In Netherlands#3,147of 78.6K sites · Top 5%
- Lawn & Garden, worldwide#1,467of 52,482 brands · Top 5%
- Lawn & Garden, Netherlands#33of 346 brands · Top 10%
37K
estimated visits in September
1 mo ▼ −11.3%4 mo ▼ −36.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MySteel.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MySteel holds 3.2 out of 5 on Trustpilot over 137 reviews, 116 of them in the last twelve months: 45% of customers give five stars and 34% one star. That volume places MySteel in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Garden
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MySteel sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MySteel's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MySteel in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What MySteel is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MySteel runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Zet het seizoen in de spotlight.MySteel Dutch Products7 Oct 2026image
Soldes d’octobre : - 15%MySteel Dutch Products7 Oct 2026image
Gemacht für goldene Tage.MySteel Dutch Products7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026My Steel B.V.verified
Text ad19 Oct 2026My Steel B.V.verified
Text ad19 Oct 2026My Steel B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MySteel.
The creators who tag @mysteel_dutch_products on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mysteel_dutch_products on Instagram, led by Tim Binz (141K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTim Binz@blomma.natura · 🇩🇪 DE | Decoration garden diy Creator | 141K | 2.2% | 1 | Tagged @mysteel_dutch_products |
06 · Competitors according to Gravity
Who MySteel competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MySteel among Lawn & Garden brands in Netherlands. The closest is Stratco, then H. u. J. Steiner, gadero.nl, KÖMPF24, SuuHouse, ogrodosfera.pl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Stratcostratco.com.au | |||||||
| H. u. J. Steinerjosefsteiner.at | |||||||
| gadero.nlgadero.nl | |||||||
| KÖMPF24koempf24.de | |||||||
| SuuHousesuuhouse.pl | |||||||
| ogrodosfera.plogrodosfera.pl |
07 · Company
The company behind MySteel.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MySteel is a company based in Netherlands, founded in 2021 according to LinkedIn, on a domain registered in November 2020. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2021, per LinkedIn
- Domain registered
- 23 Nov 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mysteel.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MySteel
What people ask Google about MySteel.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MySteel legit or a scam?
According to Gravity by Benchr, MySteel is a brand based in Netherlands: its website has existed since November 2020, its Trustpilot profile is claimed by the brand, it employs 23 people on LinkedIn, it has 46,035 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about MySteel?
Customers rate MySteel 3.2 out of 5 on Trustpilot over 137 reviews, 116 of them in the last twelve months: 45% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MySteel known for?
MySteel is a Dutch company that specializes in steel garden products including planters, pergolas, retaining walls, and other outdoor items. Gravity by Benchr classifies it under Lawn & Garden. Source: Gravity by Benchr product classification.
Does MySteel have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MySteel advertises on Facebook and Instagram and on Google, where its offers often run. Check mysteel.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns MySteel?
Gravity by Benchr records a company based in Netherlands, founded in 2021 according to LinkedIn, on a domain registered in 2020, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is MySteel growing?
Not at the moment. Gravity by Benchr estimates about 37,000 visits to mysteel.nl in September 2026, down 11% in a month and down 37% over three months. MySteel ranks #33 of 346 Lawn & Garden brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is MySteel's ad budget?
Gravity by Benchr does not publish a spend figure for MySteel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands in Netherlands?
Among Lawn & Garden brands in Netherlands in the Gravity by Benchr index, MySteel ranks #33 of 346 by estimated traffic. Its closest competitors on the same market are Stratco, H. u. J. Steiner, gadero.nl, KÖMPF24, SuuHouse. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MySteel.