Brand page · Handbags, Wallets & Cases · United States
MZ Wallace: 275K visits a month, 231 active Meta ads, Gravity score 670.
MZ Wallace — MZ Wallace is an accessories company that creates luxury handbags and accessories with timeless design and innovative function for modern lifestyles. In September 2026 mzwallace.com drew an estimated 275K visits, up 12% on the month before. It ranks #45 of 6,027 Handbags, Wallets & Cases brands in United States and holds a 1.8 Trustpilot rating over 30 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Handbags, Wallets & Cases brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MZ Wallace is an accessories company that creates luxury handbags and accessories with timeless design and innovative function for modern lifestyles.
01 · Traffic
How much traffic MZ Wallace gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MZ Wallace drew an estimated 275K visits in September 2026, up 12% on the month before and up 20% over three months.
- Worldwide#40,269of 4.5M sites · Top 1%
- In United States#13,093of 1.2M sites · Top 5%
- Handbags, Wallets & Cases, worldwide#194of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, United States#45of 6,027 brands · Top 1%
275K
estimated visits in September
1 mo ▲ +11.6%4 mo ▲ +20.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MZ Wallace.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MZ Wallace holds 1.8 out of 5 on Trustpilot over 30 reviews, 7 of them in the last twelve months: 13% of customers give five stars and 87% one star. That volume places MZ Wallace in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Bags and Luggage Store Fashion Accessories Store Activewear Store Bag Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MZ Wallace sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MZ Wallace sells on Shopify, 86% of its catalogue in stock. The best seller is Black Crosby Crossbody Sling Bag, at US$285.00, followed by Black Gift Box and Black Metro Backpack.
#1Black Crosby Crossbody Sling BagMZ WallaceUS$285.00In stock
#2Black Gift BoxMZ WallaceUS$15.00In stock
#3Black Metro BackpackMZ WallaceUS$275.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MZ Wallace in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 93% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$285.00
- Currency
- USD
04 · Ads
What MZ Wallace is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MZ Wallace runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2025 (image, text, video).
MZ WallaceMZ Wallace5 Oct 2026image
MZW IconsMZ Wallace5 Oct 2026image
The Parent CollectionMZ Wallace5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ClickerWave Limitedverified
Text ad20 Oct 2026MZ Wallace Inc.verified
Text ad20 Oct 2026MZ Wallace Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MZ Wallace.
The creators who tag @mzwallacenyc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mzwallacenyc on Instagram, led by GRAZIA | DAILY STYLE INSPO (374K followers, 3.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGRAZIA | DAILY STYLE INSPO@graziaheartsgiorgio · 🇺🇸 US | Fashion style luxury Creator | 374K | 3.1% | 2 | Tagged @mzwallacenyc |
06 · Competitors according to Gravity
Who MZ Wallace competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MZ Wallace among Handbags, Wallets & Cases brands in United States. The closest is PACOMARTINEZ, then Luglife.com, girly, Shule Bags, premium-mall.com, Latico Leathers.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| PACOMARTINEZpacomartinez.com | |||||||
| Luglife.comluglife.com | |||||||
| girlygirlyoffer.com | |||||||
| Shule Bagsshulebags.com | |||||||
| premium-mall.compremium-mall.com | |||||||
| Latico Leatherslaticoleathers.com |
07 · Company
The company behind MZ Wallace.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MZ Wallace is a company based in New York, United States, founded in 2000 according to LinkedIn, on a domain registered in May 2000. It employs about 64 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2000, per LinkedIn
- Domain registered
- 2 May 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 64 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mzwallace.com · Shopify · USD
- Catalogue
- 844 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MZ Wallace
What people ask Google about MZ Wallace.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MZ Wallace legit or a scam?
According to Gravity by Benchr, MZ Wallace is a brand based in New York, United States: its website has existed since May 2000, it sells on a Shopify store, it employs 64 people on LinkedIn, it has 135,761 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MZ Wallace reviews: is it worth it?
Customers rate MZ Wallace 1.8 out of 5 on Trustpilot over 30 reviews, 7 of them in the last twelve months: 13% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MZ Wallace sell?
MZ Wallace is an accessories company that creates luxury handbags and accessories with timeless design and innovative function for modern lifestyles. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MZ Wallace prices: how much is it?
MZ Wallace's best seller, Black Crosby Crossbody Sling Bag, sells US$285.00 on mzwallace.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check mzwallace.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MZ Wallace have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MZ Wallace advertises on Facebook and Instagram and on Google, where its offers often run. Check mzwallace.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MZ Wallace?
MZ Wallace sells on its own website, mzwallace.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MZ Wallace?
Gravity by Benchr records a company based in New York, United States, founded in 2000 according to LinkedIn, on a domain registered in 2000, with 64 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MZ Wallace growing?
Yes. Gravity by Benchr estimates about 274,700 visits to mzwallace.com in September 2026, up 12% in a month and up 20% over three months. MZ Wallace ranks #45 of 6,027 Handbags, Wallets & Cases brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MZ Wallace use?
Gravity by Benchr identifies mzwallace.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MZ Wallace spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MZ Wallace on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in United States?
Among Handbags, Wallets & Cases brands in United States in the Gravity by Benchr index, MZ Wallace ranks #45 of 6,027 by estimated traffic. Its closest competitors on the same market are PACOMARTINEZ, Luglife.com, girly, Shule Bags, premium-mall.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MZ Wallace.