Brand page · Clothing · United States

Nads Top 5% worldwide Top 5% in United States Top 5% in Clothing Top 1% in Clothing in United States
nadsunder.com·🇺🇸 West Palm Beach, United States· Shopify·Since 2022

Nads: 164K visits a month, 259 active Meta ads, Gravity score 564.

Nads — NADS is a brand that sells organic underwear for men, designed to reduce chemical exposure to the body. The underwear is made with GOTS-certified organic cotton and comes in various styles like boxer briefs, boxers, trunks, and compression styles. In September 2026 nadsunder.com drew an estimated 164K visits, down 30% on the month before. It ranks #928 of 97,158 Clothing brands in United States.

nadsunder.com@nadsunder 125KFacebookLinkedIn 393Trustpilot 3.4Meta Ad Library 259

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
164K
−30% vs. August 2026
Instagram followers
125K
701 posts · @nadsunder
Trustpilot
3.4
4 reviews · 3 in 12 months
Meta ads
259
active · on Google since 2023
Products
100%
in stock · 51 collections
Rank in United States
#928
of 97,158 in Clothing
LinkedIn
393
followers · 8 employees
Earned media value
€12.2k
per month, Instagram

Gravity score

564/ 1000 · 10 of 10 indicators rated
Brand Power487
Momentum568
Performance636

Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

NADS is a brand that sells organic underwear for men, designed to reduce chemical exposure to the body. The underwear is made with GOTS-certified organic cotton and comes in various styles like boxer briefs, boxers, trunks, and compression styles.

01 · Traffic

How much traffic Nads gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Nads drew an estimated 164K visits in September 2026, down 30% on the month before and down 13% over three months.

  • Worldwide#61,690of 4.5M sites · Top 5%
  • In United States#20,288of 1.2M sites · Top 5%
  • Clothing, worldwide#5,684of 459,295 brands · Top 5%
  • Clothing, United States#928of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

164K

estimated visits in September

1 mo ▼ −29.6%4 mo ▼ −12.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Nads.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Nads holds 3.4 out of 5 on Trustpilot over 4 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 25% one star.

Trustpilotclaimed page · read 21 Oct 2026
3.4TrustScore · 4 reviews · 3 in 12 months
5 ★0%
4 ★25%
3 ★0%
2 ★50%
1 ★25%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Nads sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Nads sells on Shopify, 100% of its catalogue in stock. The best seller is Shipping Protection, at US$1.25–US$11.50, followed by Organic Cotton Boxer Brief and Organic Cotton BALL-NATURAL™ Boxer.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Men's Undergarments39%
Lingerie30%
Finance & Insurance4%
Activewear4%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing78%
Gift Cards4%
Shipping Insurance4%
Finance & Insurance4%
Hobbies & Creative Arts4%

The dominant category places Nads in its comparison group.

Prices and ratingsstore data
Average rating
4.92 / 5
Rated products
100% of the catalogue
In stock
100%
Upper price quartile
US$161.50
Currency
USD

05 · Influencers

Who talks about Nads.

The creators who tag @nadsunder on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @nadsunder on Instagram, led by Luca Padua (37.6K followers, 21.2% engagement).

Influencersaccounts tagging @nadsunder · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLuca Padua@lucapadua · 🇺🇸 USFitness sport bodybuilding Creator37.6K21.2%8Tagged @nadsunder
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Nads competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Nads among Clothing brands in United States. The closest is Boxhero, then WAMA Underwear, Ares Underwear, SAXX, boxmenswear, Mr Saker.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Boxheroboxhero.co
WAMA Underwearwamaunderwear.com
Ares Underweararesunderwear.com
SAXXsaxxunderwear.com
boxmenswearboxmenswear.com
Mr Sakermrsaker.com
Competitors Gravity finds for Nads. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Nads with Boxhero

07 · Company

The company behind Nads.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Nads is a company based in West Palm Beach, United States, founded in 2022 according to LinkedIn, on a domain registered in September 2022. It employs about 8 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · West Palm Beach
Founded
2022, per LinkedIn
Domain registered
17 Sept 2022
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
8 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
nadsunder.com · Shopify · USD
Catalogue
51 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Nads

What people ask Google about Nads.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Nads legit or a scam?

According to Gravity by Benchr, Nads is a brand based in West Palm Beach, United States: its website has existed since September 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 125,475 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Nads sell?

NADS is a brand that sells organic underwear for men, designed to reduce chemical exposure to the body. The underwear is made with GOTS-certified organic cotton and comes in various styles like boxer briefs, boxers, trunks, and compression styles. Gravity by Benchr classifies it under Clothing, with Men's Undergarments making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Nads expensive?

Nads' best seller, Shipping Protection, sells from US$1.25 to US$11.50 on nadsunder.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check nadsunder.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Nads have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Nads advertises on Facebook and Instagram and on Google, where its offers often run. Check nadsunder.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Nads?

Nads sells on its own website, nadsunder.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Nads?

Gravity by Benchr records a company based in West Palm Beach, United States, founded in 2022 according to LinkedIn, on a domain registered in 2022, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Nads growing?

Not at the moment. Gravity by Benchr estimates about 164,400 visits to nadsunder.com in September 2026, down 30% in a month and down 13% over three months. Nads ranks #928 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Nads use?

Gravity by Benchr identifies nadsunder.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Nads spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Nads on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, Nads ranks #928 of 97,158 by estimated traffic. Its closest competitors on the same market are Boxhero, WAMA Underwear, Ares Underwear, SAXX, boxmenswear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nads.