Brand page · Personal Care · Germany
NAIPO: 59.3K visits a month, 21 active Meta ads, Gravity score 624.
NAIPO — NAIPO is a German technology company that manufactures massage chairs and massage devices with modern robotics. The brand offers affordable massage products for home use and operates experience lounges. In September 2026 naipo.de drew an estimated 59.3K visits, up 15% on the month before. It ranks #112 of 3,138 Personal Care brands in Germany and holds a 4.5 Trustpilot rating over 328 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 181 peers: Personal Care brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NAIPO is a German technology company that manufactures massage chairs and massage devices with modern robotics. The brand offers affordable massage products for home use and operates experience lounges.
01 · Traffic
How much traffic NAIPO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NAIPO drew an estimated 59.3K visits in September 2026, up 15% on the month before and up 62% over three months.
- Worldwide#146,860of 4.5M sites · Top 5%
- In Germany#6,672of 184K sites · Top 5%
- Personal Care, worldwide#7,374of 215,119 brands · Top 5%
- Personal Care, Germany#112of 3,138 brands · Top 5%
59.3K
estimated visits in September
1 mo ▲ +14.9%4 mo ▲ +62.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NAIPO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NAIPO holds 4.5 out of 5 on Trustpilot over 328 reviews, 120 of them in the last twelve months: 77% of customers give five stars and 8% one star. That volume places NAIPO in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, NAIPO scores 4.3 over 10 reviews.
Electronics Company Massage Spa Massage Supply Store Electronics Engineer e-Commerce Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NAIPO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NAIPO sells on Shopify, 79% of its catalogue in stock. The best seller is NAIPO Relax Lounge – inkl. NAIPO Sessel, Smart-Screen, Dolby Atmos Sound & ungestörtem Erleben, at €24.99–€160.00, followed by NAIPO Massagegerät Shiatsu, für Nacken Rücken Schulter, Infrarotwärme, kabelgebunden - Neustes Modell and NAIPO oCuddle™️ Massagegerät Shiatsu, Infrarot, inkl. Tragetasche, Nackenmassagegerät.
#1NAIPO Relax Lounge – inkl. NAIPO Sessel, Smart-Screen, Dolby Atmos Sound & ungestörtem ErlebenNAIPO€24.99–€160.00In stock
#2NAIPO Massagegerät Shiatsu, für Nacken Rücken Schulter, Infrarotwärme, kabelgebunden - Neustes ModellNAIPO€56.99In stock
#3NAIPO oCuddle™️ Massagegerät Shiatsu, Infrarot, inkl. Tragetasche, NackenmassagegerätNAIPO€19.99–€59.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NAIPO in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 5% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$2,379.14
- Currency
- EUR
04 · Ads
What NAIPO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NAIPO runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
NAIPO Massagesessel & Massagegeräte | WellnessNAIPO22 Sept 2026image
✨ GEWINNSPIEL – Entspannung pur bei @naipoofficial ! ✨ Wir verlosen 3x 60 Minuten Massagen in den luxuriösen Massagesesseln von Naipo! 💆♂️NAIPO16 Sept 2026video
NAIPO Sessel mit KINAIPO8 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Alsterwell GmbHverified
Text ad20 Oct 2026Alsterwell GmbHverified
Text ad20 Oct 2026Alsterwell GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NAIPO.
The creators who tag @naipoofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @naipoofficial on Instagram, led by Naipo Store (11.9K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNaipo Store@naipostore · 🇬🇷 GR | Health medicine Creator | 11.9K | 0.2% | 2 | Tagged @naipoofficial |
06 · Competitors according to Gravity
Who NAIPO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NAIPO among Personal Care brands in Germany. The closest is Master Massage Equipment Europe GmbH, then Azium, naipo.it, naipo.es, naipo.fr, Orthomechanik.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Master Massage Equipment Europe GmbHmastermassage.de | |||||||
| Aziumazium.de | |||||||
| naipo.itnaipo.it | |||||||
| naipo.esnaipo.es | |||||||
| naipo.frnaipo.fr | |||||||
| Orthomechanikorthomechanik.de |
07 · Company
The company behind NAIPO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NAIPO is a company based in Hamburg, Germany, founded in 2017 according to LinkedIn. It employs about 50 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Hamburg
- Founded
- 2017, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 50 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- naipo.de · Shopify · EUR
- Catalogue
- 84 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NAIPO
What people ask Google about NAIPO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NAIPO a legit company?
According to Gravity by Benchr, NAIPO is a brand based in Hamburg, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 50 people on LinkedIn, it has 11,953 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
NAIPO reviews: is it worth it?
Customers rate NAIPO 4.5 out of 5 on Trustpilot over 328 reviews, 120 of them in the last twelve months: 77% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, NAIPO scores 4.3 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NAIPO known for?
NAIPO is a German technology company that manufactures massage chairs and massage devices with modern robotics. The brand offers affordable massage products for home use and operates experience lounges. Gravity by Benchr classifies it under Personal Care, with Massage & Relaxation making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
NAIPO prices: how much is it?
NAIPO's best seller, NAIPO Relax Lounge – inkl. NAIPO Sessel, Smart-Screen, Dolby Atmos Sound & ungestörtem Erleben, sells from €24.99 to €160.00 on naipo.de. 79% of the catalogue is in stock. Gravity does not track prices daily: check naipo.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
NAIPO promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: NAIPO advertises on Facebook and Instagram and on Google, where its offers often run. Check naipo.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy NAIPO?
NAIPO sells on its own website, naipo.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind NAIPO?
Gravity by Benchr records a company based in Hamburg, Germany, founded in 2017 according to LinkedIn, with 50 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NAIPO growing?
Yes. Gravity by Benchr estimates about 59,300 visits to naipo.de in September 2026, up 15% in a month and up 62% over three months. NAIPO ranks #112 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NAIPO use?
Gravity by Benchr identifies naipo.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does NAIPO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NAIPO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, NAIPO ranks #112 of 3,138 by estimated traffic. Its closest competitors on the same market are Master Massage Equipment Europe GmbH, Azium, naipo.it, naipo.es, naipo.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NAIPO.