Brand page · Health Care · Canada
Nature's Source: 35.8K visits a month, 9 active Meta ads, Gravity score 529.
Nature's Source — Nature's Source Inc is a Canadian chain of health food stores specializing in natural vitamins, minerals, proteins, probiotics, and organic supplements. In September 2026 natures-source.com drew an estimated 35.8K visits, down 10% on the month before. It ranks #98 of 1,640 Health Care brands in Canada and holds a 2.1 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 103 peers: Health Care brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nature's Source Inc is a Canadian chain of health food stores specializing in natural vitamins, minerals, proteins, probiotics, and organic supplements.
01 · Traffic
How much traffic Nature's Source gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nature's Source drew an estimated 35.8K visits in September 2026, down 10% on the month before and up 5% over three months.
- Worldwide#226,446of 4.5M sites · Top 10%
- In Canada#4,524of 104K sites · Top 5%
- Health Care, worldwide#6,263of 105,715 brands · Top 10%
- Health Care, Canada#98of 1,640 brands · Top 10%
35.8K
estimated visits in September
1 mo ▼ −10.0%4 mo ▲ +5.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nature's Source.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nature's Source holds 2.1 out of 5 on Trustpilot over 21 reviews, 9 of them in the last twelve months: 14% of customers give five stars and 81% one star. That volume places Nature's Source in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Vitamin and Supplements Store Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nature's Source sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nature's Source sells on Shopify, 83% of its catalogue in stock. The best seller is CanPrev Magnesium BisGlycinate 200 240 vcaps, at CA$35.99, followed by NFH Pre Natal SAP, 180 Capsules and AOR Advanced B Complex, 602mg, 180 Vegan Capsules.
#1CanPrev Magnesium BisGlycinate 200 240 vcapsNature's SourceCA$35.99In stock
#2NFH Pre Natal SAP, 180 CapsulesNature's SourceCA$58.40In stock
#3AOR Advanced B Complex, 602mg, 180 Vegan CapsulesNature's SourceCA$54.45In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nature's Source in its comparison group.
- Average rating
- 4.39 / 5
- Rated products
- 9% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$30.23
- Currency
- CAD
04 · Ads
What Nature's Source is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nature's Source runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2023 (image, text, video).
Nature's SourceNature's Source28 Sept 2026image
Nature's SourceNature's Source28 Sept 2026image
Nature's SourceNature's Source26 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ScaleUp42 Business Solutions Incverified
Text ad21 Oct 2026ScaleUp42 Business Solutions Incverified
Text ad21 Oct 2026ScaleUp42 Business Solutions Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nature's Source.
The creators who tag @natures_source on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @natures_source on Instagram, led by Glowco (26.2K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGlowco@theglowcompany.co · 🇬🇧 GB | Health medicine Creator | 26.2K | 0.6% | 1 | Tagged @natures_source |
06 · Competitors according to Gravity
Who Nature's Source competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nature's Source among Health Care brands in Canada. The closest is The Vitamin Store, then The Vitamin Shop, Vitamart.ca, Vitamin Tree, Finlandia Natural Pharmacy, Gagné en Santé.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Vitamin Storevillagevitaminstore.ca | |||||||
| The Vitamin Shopcanadianvitaminshop.com | |||||||
| Vitamart.cavitamart.ca | |||||||
| Vitamin Treevitamintree.ca | |||||||
| Finlandia Natural Pharmacyfinlandiahealthstore.com | |||||||
| Gagné en Santégagneensante.com |
07 · Company
The company behind Nature's Source.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nature's Source is a company based in Oakville, Canada, founded in 1998 according to LinkedIn, on a domain registered in January 1999. It employs about 61 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Oakville
- Founded
- 1998, per LinkedIn
- Domain registered
- 5 Jan 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 61 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- natures-source.com · Shopify · CAD
- Catalogue
- 674 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nature's Source
What people ask Google about Nature's Source.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nature's Source legit?
According to Gravity by Benchr, Nature's Source is a brand based in Oakville, Canada: its website has existed since January 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 61 people on LinkedIn, it has 4,699 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nature's Source reviews: is it worth it?
Customers rate Nature's Source 2.1 out of 5 on Trustpilot over 21 reviews, 9 of them in the last twelve months: 14% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nature's Source?
Nature's Source Inc is a Canadian chain of health food stores specializing in natural vitamins, minerals, proteins, probiotics, and organic supplements. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Nature's Source prices: how much is it?
Nature's Source's best seller, CanPrev Magnesium BisGlycinate 200 240 vcaps, sells CA$35.99 on natures-source.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check natures-source.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Nature's Source have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nature's Source advertises on Facebook and Instagram and on Google, where its offers often run. Check natures-source.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nature's Source?
Nature's Source sells on its own website, natures-source.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nature's Source?
Gravity by Benchr records a company based in Oakville, Canada, founded in 1998 according to LinkedIn, on a domain registered in 1999, with 61 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nature's Source growing?
Yes. Gravity by Benchr estimates about 35,800 visits to natures-source.com in September 2026, down 10% in a month and up 5% over three months. Nature's Source ranks #98 of 1,640 Health Care brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nature's Source use?
Gravity by Benchr identifies natures-source.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Nature's Source's ad budget?
Gravity by Benchr does not publish a spend figure for Nature's Source on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Canada?
Among Health Care brands in Canada in the Gravity by Benchr index, Nature's Source ranks #98 of 1,640 by estimated traffic. Its closest competitors on the same market are The Vitamin Store, The Vitamin Shop, Vitamart.ca, Vitamin Tree, Finlandia Natural Pharmacy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nature's Source.