Brand page · Health Care
Nature's Sunshine: 242K visits a month, 67 active Meta ads.
Nature's Sunshine — Nature's Sunshine is a natural health company that manufactures and markets herbal products, vitamins, food supplements, and skincare products, blending botanical traditions with science. In September 2026 naturessunshine.com drew an estimated 242K visits, up 15% on the month before. It ranks #182 of 12,108 Health Care brands and holds a 4.5 Trustpilot rating over 729 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Nature's Sunshine is a natural health company that manufactures and markets herbal products, vitamins, food supplements, and skincare products, blending botanical traditions with science.
01 · Traffic
How much traffic Nature's Sunshine gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nature's Sunshine drew an estimated 242K visits in September 2026, up 15% on the month before and up 12% over three months.
- Worldwide#44,671of 4.5M sites · Top 5%
- In United States#14,596of 1.2M sites · Top 5%
- Health Care, worldwide#916of 105,715 brands · Top 1%
- Health Care, United States#182of 12,108 brands · Top 5%
242K
estimated visits in September
1 mo ▲ +14.8%4 mo ▲ +12.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nature's Sunshine.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nature's Sunshine holds 4.5 out of 5 on Trustpilot over 729 reviews, 710 of them in the last twelve months: 81% of customers give five stars and 10% one star. That volume places Nature's Sunshine in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Health and Beauty Shop Fitness and Nutrition Service Vitamin and Supplements Store Herb Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nature's Sunshine sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Nature's Sunshine's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Nature's Sunshine in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Nature's Sunshine is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nature's Sunshine runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since December 2022 (image, text, video).
You Need Lymphatic DrainageNature's Sunshine Products, Inc.6 Oct 2026video
25% OffNature's Sunshine Products, Inc.6 Oct 2026image
Natural Discomfort ReliefNature's Sunshine Products, Inc.6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Crispin LLCverified
Text ad19 Oct 2026Crispin LLCverified
Text ad19 Oct 2026Crispin LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nature's Sunshine.
The creators who tag @naturessunshine on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @naturessunshine on Instagram, led by Cirque Series ™ (29.6K followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCirque Series ™@cirqueseries · 🇺🇸 US | Fitness sport bodybuilding Creator | 29.6K | 2.9% | 5 | Tagged @naturessunshine |
06 · Competitors according to Gravity
Who Nature's Sunshine competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nature's Sunshine among Health Care brands. The closest is Herbies, then Lymphoria, CLEANTRA, Serene Herbs, NutraPure, Herbal Goodness.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Herbiesherbies.co | |||||||
| Lymphorialymphoria.co | |||||||
| CLEANTRAcleantra.com | |||||||
| Serene Herbssereneherbs.com | |||||||
| NutraPureshopnutrapure.com | |||||||
| Herbal Goodnessherbalgoodnessco.com |
07 · Company
The company behind Nature's Sunshine.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nature's Sunshine is an e-commerce brand, founded in 1972 according to LinkedIn, on a domain registered in March 1996. It employs about 2,582 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
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- Founded
- 1972, per LinkedIn
- Domain registered
- 6 Mar 1996
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
- Data not available
- Employees
- 2,582 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- naturessunshine.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nature's Sunshine
What people ask Google about Nature's Sunshine.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nature's Sunshine a legit company?
According to Gravity by Benchr, Nature's Sunshine is a brand: its website has existed since March 1996, its Trustpilot profile is claimed by the brand, it employs 2,582 people on LinkedIn, it has 49,573 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Nature's Sunshine?
Customers rate Nature's Sunshine 4.5 out of 5 on Trustpilot over 729 reviews, 710 of them in the last twelve months: 81% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nature's Sunshine sell?
Nature's Sunshine is a natural health company that manufactures and markets herbal products, vitamins, food supplements, and skincare products, blending botanical traditions with science. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.
Is there a Nature's Sunshine discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nature's Sunshine advertises on Facebook and Instagram and on Google, where its offers often run. Check naturessunshine.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Nature's Sunshine?
Gravity by Benchr records a company, founded in 1972 according to LinkedIn, on a domain registered in 1996, with 2,582 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Nature's Sunshine doing well?
Yes. Gravity by Benchr estimates about 242,300 visits to naturessunshine.com in September 2026, up 15% in a month and up 12% over three months. Nature's Sunshine ranks #182 of 12,108 Health Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Nature's Sunshine spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nature's Sunshine on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands?
Among Health Care brands in the Gravity by Benchr index, Nature's Sunshine ranks #182 of 12,108 by estimated traffic. Its closest competitors on the same market are Herbies, Lymphoria, CLEANTRA, Serene Herbs, NutraPure. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nature's Sunshine.