Brand page · Books
Natur og Fritid: 34.8K visits a month, 3 active Meta ads.
Natur og Fritid — Natur og Fritid is a shop for nature enthusiasts that sells a wide selection of binoculars, telescopes, nature books, and nature-related products. In September 2026 naturogfritid.no drew an estimated 34.8K visits, down 60% on the month before. It ranks #9 of 39 Books brands and holds a 4.1 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Natur og Fritid is a shop for nature enthusiasts that sells a wide selection of binoculars, telescopes, nature books, and nature-related products.
01 · Traffic
How much traffic Natur og Fritid gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Natur og Fritid drew an estimated 34.8K visits in September 2026, down 60% on the month before and up 21% over three months.
- Worldwide#231,709of 4.5M sites · Top 10%
- In Norway#1,184of 15.2K sites · Top 10%
- Books, worldwide#2,755of 53,824 brands · Top 10%
- Books, Norway#9of 39 brands · Top 30%
34.8K
estimated visits in September
1 mo ▼ −59.7%4 mo ▲ +20.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Natur og Fritid.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Natur og Fritid holds 4.1 out of 5 on Trustpilot over 11 reviews, 3 of them in the last twelve months: 82% of customers give five stars and 9% one star.
Binoculars Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Natur og Fritid sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Natur og Fritid's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Natur og Fritid in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Natur og Fritid is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Natur og Fritid runs Meta ads on Facebook, Instagram, Audience Network, Threads.
Kite Optics PremiumNatur og Fritid16 Oct 2026video
Kite Optics PremiumNatur og Fritid15 Oct 2026image
Natur og FritidNatur og Fritid15 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Natur og Fritid.
The creators who tag @naturogfritid.no on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Natur og Fritid competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Natur og Fritid among Books brands. The closest is Naturbutiken, then deccanbooks.com, libhumanitas.ro, odakkitap.com, CBPBOOK, gakusan.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Naturbutikennaturbutiken.se | |||||||
| deccanbooks.comdeccanbooks.com | |||||||
| libhumanitas.rolibhumanitas.ro | |||||||
| odakkitap.comodakkitap.com | |||||||
| CBPBOOKcbpbook.com | |||||||
| gakusan.comgakusan.com |
07 · Company
The company behind Natur og Fritid.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Natur og Fritid is an e-commerce brand, founded in 1891 according to LinkedIn, on a domain registered in December 2003. It employs about 345 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1891, per LinkedIn
- Domain registered
- 5 Dec 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 345 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- naturogfritid.no · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Natur og Fritid
What people ask Google about Natur og Fritid.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Natur og Fritid legit?
According to Gravity by Benchr, Natur og Fritid is a brand: its website has existed since December 2003, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 345 people on LinkedIn, it has 579 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Natur og Fritid reviews: is it worth it?
Customers rate Natur og Fritid 4.1 out of 5 on Trustpilot over 11 reviews, 3 of them in the last twelve months: 82% give five stars, 9% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Natur og Fritid sell?
Natur og Fritid is a shop for nature enthusiasts that sells a wide selection of binoculars, telescopes, nature books, and nature-related products. Gravity by Benchr classifies it under Books. Source: Gravity by Benchr product classification.
Natur og Fritid promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Natur og Fritid advertises on Facebook and Instagram, where its offers often run. Check naturogfritid.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Natur og Fritid?
Natur og Fritid sells on its own website, naturogfritid.no, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Natur og Fritid?
Gravity by Benchr records a company, founded in 1891 according to LinkedIn, on a domain registered in 2003, with 345 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Natur og Fritid doing well?
Yes. Gravity by Benchr estimates about 34,800 visits to naturogfritid.no in September 2026, down 60% in a month and up 21% over three months. Natur og Fritid ranks #9 of 39 Books brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Natur og Fritid use?
Gravity by Benchr identifies naturogfritid.no as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records.
What is Natur og Fritid's ad budget?
Gravity by Benchr does not publish a spend figure for Natur og Fritid on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands?
Among Books brands in the Gravity by Benchr index, Natur og Fritid ranks #9 of 39 by estimated traffic. Its closest competitors on the same market are Naturbutiken, deccanbooks.com, libhumanitas.ro, odakkitap.com, CBPBOOK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Natur og Fritid.