Brand page · Food Items · Germany
Naughty Nuts: 49.3K visits a month, 79 active Meta ads, Gravity score 680.
Naughty Nuts — Naughty Nuts is a German brand that sells organic nut butters, vegan spreads, and snacks made with 100% natural ingredients without industrial sugar or palm oil. In September 2026 naughtynuts.de drew an estimated 49.3K visits, up 72% on the month before. It ranks #151 of 2,702 Food Items brands in Germany and holds a 4.2 Trustpilot rating over 1,344 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 174 peers: Food Items brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Naughty Nuts is a German brand that sells organic nut butters, vegan spreads, and snacks made with 100% natural ingredients without industrial sugar or palm oil.
01 · Traffic
How much traffic Naughty Nuts gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Naughty Nuts drew an estimated 49.3K visits in September 2026, up 72% on the month before and up 84% over three months.
- Worldwide#172,219of 4.5M sites · Top 5%
- In Germany#7,766of 184K sites · Top 5%
- Food Items, worldwide#4,956of 260,714 brands · Top 5%
- Food Items, Germany#151of 2,702 brands · Top 10%
49.3K
estimated visits in September
1 mo ▲ +72.0%4 mo ▲ +83.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Naughty Nuts.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Naughty Nuts holds 4.2 out of 5 on Trustpilot over 1,344 reviews, 22 of them in the last twelve months: 83% of customers give five stars and 3% one star. That volume places Naughty Nuts in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Organic Food Store Convenience Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Naughty Nuts sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Naughty Nuts sells on Shopify, 88% of its catalogue in stock. The best seller is Bio Erdnussmus Salted Caramel, at €6.99–€39.84, followed by Bio Haselnussmus Choco Crush and Bio Mandelmus Cinnamon Roll.
#1Bio Erdnussmus Salted CaramelNaughty Nuts€6.99–€39.84In stock
#2Bio Haselnussmus Choco CrushNaughty Nuts€8.99–€49.99In stock
#3Bio Mandelmus Cinnamon RollNaughty Nuts€8.99–€51.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Naughty Nuts in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 93% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$26.76
- Currency
- EUR
04 · Ads
What Naughty Nuts is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Naughty Nuts runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
Dieses schlechte Gewissen nach etwas Süßem war für mich früher fast schlimmer als der Süßhunger selbst. Ich konnte etwas essen, das mir eigNaughty Nuts7 Oct 2026video
Dieses schlechte Gewissen nach etwas Süßem war für mich früher fast schlimmer als der Süßhunger selbst. Ich konnte etwas essen, das mir eigNaughty Nuts7 Oct 2026video
Der Countdown, der sich lohntNaughty Nuts17 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Smart Organic GmbHverified
Text ad20 Oct 2026Smart Organic GmbHverified
Text ad20 Oct 2026Smart Organic GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Naughty Nuts.
The creators who tag @naughtynuts on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @naughtynuts on Instagram, led by Antje || Gutes Essen & Mamaalltag (15.4K followers, 3.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAntje || Gutes Essen & Mamaalltag@frauhuegel_ · 🇩🇪 DE | Food cooking nutrition Creator | 15.4K | 3.0% | 3 | Tagged @naughtynuts |
06 · Competitors according to Gravity
Who Naughty Nuts competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Naughty Nuts among Food Items brands in Germany. The closest is Kellogg's Pringels Cheez-it Shop, then Berserker Jerky, buah, HASELHERZ, Allgäuer Wanderimkerei, Popcornloop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kellogg's Pringels Cheez-it Shopkelloggs-shop.de | |||||||
| Berserker Jerkyberserker-jerky.de | |||||||
| buahbuah.de | |||||||
| HASELHERZhaselherz.de | |||||||
| Allgäuer Wanderimkereiallgaeuer-wanderimkerei.de | |||||||
| Popcornlooppopcornloop.com |
07 · Company
The company behind Naughty Nuts.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Naughty Nuts is a company based in Köln, Germany. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Köln
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- naughtynuts.de · Shopify · EUR
- Catalogue
- 55 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Naughty Nuts
What people ask Google about Naughty Nuts.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Naughty Nuts a legit company?
According to Gravity by Benchr, Naughty Nuts is a brand based in Köln, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 75,156 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Naughty Nuts reviews: is it worth it?
Customers rate Naughty Nuts 4.2 out of 5 on Trustpilot over 1,344 reviews, 22 of them in the last twelve months: 83% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Naughty Nuts sell?
Naughty Nuts is a German brand that sells organic nut butters, vegan spreads, and snacks made with 100% natural ingredients without industrial sugar or palm oil. Gravity by Benchr classifies it under Food Items, with Snack Foods making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Naughty Nuts prices: how much is it?
Naughty Nuts' best seller, Bio Erdnussmus Salted Caramel, sells from €6.99 to €39.84 on naughtynuts.de. 88% of the catalogue is in stock. Gravity does not track prices daily: check naughtynuts.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Naughty Nuts discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Naughty Nuts advertises on Facebook and Instagram and on Google, where its offers often run. Check naughtynuts.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Naughty Nuts?
Naughty Nuts sells on its own website, naughtynuts.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Naughty Nuts doing well?
Yes. Gravity by Benchr estimates about 49,300 visits to naughtynuts.de in September 2026, up 72% in a month and up 84% over three months. Naughty Nuts ranks #151 of 2,702 Food Items brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Naughty Nuts use?
Gravity by Benchr identifies naughtynuts.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Naughty Nuts' ad budget?
Gravity by Benchr does not publish a spend figure for Naughty Nuts on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Germany?
Among Food Items brands in Germany in the Gravity by Benchr index, Naughty Nuts ranks #151 of 2,702 by estimated traffic. Its closest competitors on the same market are Kellogg's Pringels Cheez-it Shop, Berserker Jerky, buah, HASELHERZ, Allgäuer Wanderimkerei. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Naughty Nuts.